درخت حوزه‌های تخصصی

Purpose: The purpose of this study was to investigate and predicting positive user responses to social media advertising: The roles of subjective norms and empathy. Methodology: This study in terms of goal is an applied and in terms of nature is an experimental research. Statistical population for this study was users of the Instagram, and simple random sampling was used and 150 questionnaires were collected successfully. For statistical analysis of the data, Structural Equations Modeling and PLS2 software was used. Findings: This research conceptualizes social networks advertisements effectiveness as a concept encompassing emotional appeal, in formativeness and creativity that all have a potential to contribute to a positive online behavior. The experts were asked to validate the validity. It proposes and tests a conceptual model of the formation of online user’s behavioral responses about social networks advertising. Conclusion: The results of our empirical tests of the model reveal that emotional appeal, in formativeness and advertising creativity were key drivers of favorable behavioral responses to a social networks ad and that intention to engage in favorable user responses was positively associated with purchase intention.

Purpose: Epistemological beliefs mean what people believe about the nature of knowledge and knowing that can be related to areas such as learning and theory of mind.The purpose of the present study was to investigate the growth of epistemological beliefs in 9-year-old girl children. Methodology: This was a qualitative grounded theory study. The study population consisted of elementary third grade girl students in Babolsar city in 1397. A sample of 20 students through purposeful sampling method with Theoretical saturation was selected and the epistemological beliefs of these participants were examined in two stages over a period of one year. The research tool was in-depth interviews with emphasis on "draw, write, tell" technique which was used in both stages. Coding was also used to analyze the data. The validity of the findings was evaluated by triangulation method including expert review, continuous comparison of data and different methods of data collection. Findings: The epistemological beliefs of children emerged in five dimensions, including ' Ownership ', ‘Innateness’, ' Exactness', 'simplicity' and ‘pace’. Each of these dimensions was relatively complex, and developed over a period of one year, especially in dimension of ownership. Conclusion: Based on the findings, it can be said that the development of girl children's epistemological beliefs towards more complex beliefs can occur if necessary conditions are in instructional Environments. Therefore, it is suggested that providing children with appropriate learning environments such as constructive learning environments and opportunities to reinforce the power of reasoning and argumentation.

Purpose: The purpose of the present study was to investigate the Effectiveness of Motor Skills Training on Improve the Ability to Fitter in University of Applied Science Students. Methodology: The present study was a quasi-experimental study with pretest-posttest design with control group. The statistical population of the study was all students of Applied Academic University (a subset of the motor skills industry sector) in Tehran during the academic year 2017. 60 non-random sampling methods were selected. Thirty of those in the experimental group were students who had high grades in the courses and the control group of 30 were randomly selected with high and moderate scores. The experimental group consisted of 9 sessions under Pede and Pegboard training with the proposed model, and the control group remained on the list. Data collection was performed on the basis of Purdapog board test. Data analysis was performed using SPSS-23 software in two sections: descriptive and inferential (covariance analysis). Findings: The results showed that the motor skills training model was able to increase the agility of dominant, non-dominant hand agility, as well as the experimental group assembly compared to the control group (P <0.05). Conclusion: Implementation of the proposed model of motor skills training can improve students' assembly ability.

Purpose: The purpose of the present study was to investigate the individual entrepreneurial components of students from the perspective of university lecturers. Methodology: The present study is based on a data-base research method that was conducted through interviews with 12 experts including a combination of university professors and members of the profession including various professional disciplines using purposive sampling method. selected. Data categorization, interviews were analyzed based on the first two stages of the three-stage Strauss and Corbin system, namely open and axial coding and categorical coding. Subcategories and categories were obtained and finally They were divided into main categories that are more general and conceptual. After collecting the questionnaires, 50 raw data were identified which converted this raw data into 17 common codes and 17 common codes were presented in 9 classification concepts, then 9 concepts were classified into 4 categories. In this study, the main variables extracted from the data and their subcategories were investigated. Findings: Data content analysis resulted in the extraction of 4 main themes (subcategories) and 9 sub-themes (concepts) as follows: Creativity with sub-themes: desire for innovation and initiative and fluidity; meta-cognitive beliefs with Sub-themes: Tolerance of ambiguity and flexibility; Self-esteem with sub-themes: Self-esteem and self-assurance; Sub-themes of thinking style: General and partial thinking. Conclusion: The increasing importance of entrepreneurship education and its ability to improve economic growth and job opportunities is evident in some universities at both academic and non-academic levels.