درخت حوزه‌های تخصصی

Purpose- Existing literature shows that women, especially rural women, play a prominent role in the development of small and medium-sized businesses; however, few studies have explored factors affecting the perceptions and entrepreneurial tendencies of rural women in developing countries, especially in Iran. The present study was conducted to investigate the determinants of entrepreneurial tendencies of rural women, who are members of microcredit funds, in western Iran (Kermanshah province).Design/methodology/approach- This is an applied study of a correlational-descriptive nature with a quantitative approach that uses a survey method for data collection. The study population consists of all female members of microcredit funds in Kermanshah city (n = 626 people). Using Bartlett et al.'s table, 201 people were chosen as the research sample using a stratified random sampling method. They were selected by proportional assignment. The main data collection instrument was a questionnaire whose validity and reliability were confirmed using content validity, convergent validity, combined reliability and Cronbach's alpha. Data analysis was conducted using SPSS and Smart PLS software.Findings- According to the results, the latent variables of social capital, recognition of opportunities and entrepreneurial skills had a positive and significant effect on the entrepreneurial tendency of rural women who are members of the microcredit fund; however, the positive and significant effect of entrepreneurial education on the entrepreneurial tendency of rural women was not confirmed. In addition, the findings showed that social capital has a positive and significant effect on entrepreneurial tendency through opportunity recognition.Originality/value- The findings of this research have theoretical and practical implications for the development of entrepreneurship among rural women. That is while enriching literature on the subject, it helps policy makers focus on communication and social interactions, strengthen entrepreneurial skills and introduce entrepreneurial opportunities to develop entrepreneurship among rural women.

Purpose- The main purpose of this research is to identify and analyze the performance of the two dimensions of tourism namely supply and demand to achieve agricultural tourism development in the rural areas of Zarivar Wetland in Marivan County as a capable destination in the field of agricultural tourism.Design/methodology/approach- This qualitative research has delved into documentary sources to collect data in the theoretical phase, and conducted purposeful interviews with the Delphi group (decision-making Delphi) in the field phase to identify effective obstacles. The Delphi group included 26 individuals of development authorities, tourism activists, local tourism entrepreneurs and informants as well as experts of rural development and tourism in the region. It was conducted applying grounded theory technique.Findings- The findings showed that the effective factors on the development of agricultural tourism in the region are in the form of two levels related to the development of mass tourism and specialized in the field of agricultural tourism. In the public sector related to the development of mass tourism, weakness in tourism infrastructures and services, weakness in marketing, weakness in training, protecting and diversifying the attractions, weakness in planning, monitoring and performance of governmental institutions, inappropriate business space and weakness in the needs and performance of tourists including 68 variables were identified as the main factors. In the specialized field and related to the development of agricultural tourism, , funding and financial flow, specialized advertising and highlighting, empiricism and creativity orientation, planning and management and traditional agriculture in the form of 34 variables were identified as the most important and effective obstacles of its development and expansion.Practical solutions- Changing the view of regional development and tourism managers to a systemic vision in tourism management and then changing the procedure in emphasizing the development of mass tourism in Zarivar Wetland and emphasizing the expansion of tourism with agricultural as well as paying attention to the villages on the edge of the wetland to present in the tourism market of the region are vitally important.Original/value- In today's era, according to the changes in the tourism market in attracting tourists with special motivations and taking the distance of the tourism market from mass tourism, the development of agricultural tourism can play as an important advantage in the field of rural tourism of Zarivar wetland and attract more tourists and increase their longevity.