درخت حوزه‌های تخصصی

This study aimed to identify and test expectancy motivational model as a theoretical framework to explain the reasons motivating expected information consumer’s behavior for the selection and use of document delivery services of Shahid Chamran University, Ahvaz. In this study, explanatory survey method was used. In order to test the hypotheses and analysis of model’s data, covariance structural equation model-driven approach was used by Amos software version 23. Findings of analytical study shows that information consumers motivational model focusing on the three paths of expectancy, instrumentality and valence, and on the basis of the VIE model, is able to explain information consumers’ behavior in the document delivery services of Shahid Chamran University; therefore, the VIE model in this study was confirmed. Also according to the proposed table (Newstrom & Davis, 1968), motivation level of information consumers in their behavioral motivation to use document delivery services of Shahid Chamran University of Ahvaz was predicted to be average.

One of the significant dimensions of human’s social growth is his moral development. The human being not only is a rational and intellectual being, but also is a moral being. His morality has its origin in his sociability. The human being not only is self-centered and concerned about his own interests and well-being, but also is concerned about others’ interests and their judgment of his actions and behavior. In addition, emotional perception of moral and ethics is also concerned about the importance of emotion in a moral approach; therefore, when we, as human beings, draw a line between emotion and intellect, and consider them as totally unrelated, we are actually heading in the wrong path. The results of this study revealed that the main categories of moral action consist of: knowledge management, decision making, individual’s will, coherency of moral perception. In addition, the main theme which was derived is culture. The culture theme was the most important theme derived from this study. This study tried to investigate Blasi’s moral action theory in the context of Iran.

In today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. This research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? This query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with the goal of achieve to volume effect on effectiveness of public advertisement. Results show that reason of effectiveness of chosen urban advertising (billboard) of last 15 years in the world (2000-2015) is -due to public audience of commercial advertisement and services- using volume display in the amount of 86.7% which among this number 83.3% of them have interacted with around environment space.

This study&rsquos goal is determining the accurate relationship of central bank with its environment through recognizing the conditions of this bank in four aspects of autogeny(internal authority), heterogeny (interaction), discretion(influence in environment) and detachment (organization self usage of it's resources) . This study is discovery and survey in terms of method. Collecting data tool is questionnaire. After Delphi bike, detachment variable was removed in final questionnaire and for autogeny 10 questions, heterogeny 11 and discretion 17 were designed so it can be said that content and facial validity of questionnaire are confirmed. Since Cronbach&rsquos alpha coefficient was higher than 0.7, it showed acceptable reliability of questionnaire. For analyzing data SPSS and MATLAB software were used. Results showed that there is a significant difference between ideal situation of central bank&rsquos conditions in Iran 2025 with existing situation in all three aspects of autogeny, heterogeny and discretion. There has also been significant relationship among each one of aspects of autogeny, heterogeny and discretion in ideal situation and existing one. In autogeny aspect, experts&rsquo mean was more than population&rsquos mean which showed that central bank&rsquos autogeny in Iran 2025 should be increased compared to current status. In heterogeny aspect, experts&rsquo mean was less than population&rsquos mean and it represented that central bank&rsquos heterogeny in current situation is more than what it should be and central bank should decrease its heterogeny with environment in future. In discretion aspect, experts&rsquo mean was more than population&rsquos mean and so central bank&rsquos discretion is needed to be increased in Iran 2025 compared to current status.

The purpose of this research was to identify and prioritize effective factors in social responsibility of professors of Islamic Azad University of Qazvin branch which was conducted in 2014 and 2015. Among all statistical population which included 395 professors of the university, 195 professors were selected as statistical subjects from the population. In this research, it was attempted that by using written sources, views of experts, field investigation, and also interview with experts, a questionnaire be designed to identify the said factors. The instrument used for collecting information was the questionnaire. To determine formal and content validity of the questionnaire (the proposed indexes), content validity was used, and in order to determine reliability factor, Cronbach's Alpha method was used for 5-Choice questionnaire of Likert. Then required data of the research were collected and by using statistical descriptive and inferential techniques, date analysis was conducted by SPSS software. Results indicated that structural dimension has the highest effect on accepting social responsibility among behavioral, structural, and contextual dimensions.