درخت حوزه‌های تخصصی

Purpose- Medicinal plants have a special value and significance in providing hygiene, health and food resources. Although the human attitude towards the products of medicinal plants has a long history, the issue of increasing the production of these products at the level of fields and gardens has taken on a new scientific form since the second half of the 20th century. The purpose of this research is to assess and measure economic, social, environmental sustainability of expanding the activities of medicinal plants in the rural development in Kohgiluyeh and Boyer Ahmad province.Design/methodology/approach- It is an applied descriptive research based on field data collection (questionnaire). The statistical population of this research included 13 villages in cold region of Kohgiluyeh and Boyer Ahmad province. According to a report by Natural Resources of the Province in 2022, 383 medicinal plant producers were determined and among all of whom the questionnaires were distributed. Descriptive statistics (mean, standard deviation and variance) and inferential (one-sample t-test and VIKOR model) were used for data analysis.Findings- The findings showed that the mean score of the social and environmental indicators is over the theoretical average value (3), while the mean score was 2.80 in terms of economic indicators. The results of VIKOR model revealed that Sepidar village with a VIKOR index of (0.157) has the highest rank and Sadat Mahmoudi village with a VIKOR index of (0.993) has the lowest rank in terms of the sustainability of the activities of medicinal plants among the villages in the study area.Original/value- This study is promising the activities of rural areas in the production of medicinal plants, which is considered as a strategy for diversification in rural settlements. Therefore, the results of this research can be given special consideration in recognizing the effects of medicinal plants in different geographical areas and have an effective role in the development of rural areas.

Purpose- The use of Information and Communication Technology (ICT) has an effect on development of Creative Villages as a new approach in using the existing rural capabilities and capacities to revive the rural areas. This study seeks to analyze the impact of RICT on the indicators of development of Creative Villages in suburban settlements in Mashhad County.Design/methodology/approach- A descriptive-analytical research method was employed in this fundamental study, and documentary and survey methods have been used for collecting the data. The study population included households in 8 villages around Mashhad (N = 20813). These villages had a rural ICT office and a population of over 1,000 households. The sample was estimated using Cochran's formula; accordingly, 194 households were selected by systematic random sampling.Finding- Spatial analysis of the main variables was performed using Combined Compromise Solution and fuzzy gray analysis. The result showed that the villages of Gorji Sofla, Hosseinabad Gharghi, Dostabad and Dehroud have the highest, and the villages of Kal Zarkash and Chahar Borj have the lowest level of use of RICT services and the indicator of the Creative Village. Using the partial least squares (PLS) technique, among the research indicators, "promoting and training" with the coefficient of 0.591 had the most direct effect on the dependent variable. Also, variable dimension of "awareness of RICT services", considering the direct and indirect effects, with a coefficient of 0.816, has had a greater impact on the indicators of development of Creative Villages in rural settlements. Given the value of R2 (0.998), we concluded that RICT has a high-level impact on the indicators of development of Creative Villages.