روح الله حسینی

Purpose : As competition increases in today's world, companies must strive to establish a strong brand name both in the market and in the minds of consumers. This study investigates the impact of social media advertising on the competitive position of the Daewoo brand. Given that Daewoo has received permission to assemble and service its brand in Iran, and considering that popular companies such as Samsung and LG have exited the market, Iranian consumers can benefit from the high quality of this company's products, which will also create jobs for local workers and specialists. More effective advertising of this brand's products is will results in increased sales and contribute to the country's progress. Method : This research is applied in purpose, descriptive-survey in nature, quantitative in data type and field and library in method. The standard questionnaire is derived from the research article by Ashraf et al. 2019, achieving a Cronbach's alpha above 0.7. The statistical population is limited to Daewoo consumers who are active on Instagram, Daewoo website, and those who visit Daewoo dealerships in Iran. Given the large population size, a sample of 384 respondents was selected using Cochran’s formula. Data analysis was conducted using SPSS 26 software. Findings : The results showed that manufacturers of Daewoo products should prioritize loyalty and trust alongside customer satisfaction by fostering a long-term, mutually beneficial relationship, and that advertising on social networks significantly impacts the competitive position of the company's product brand. Conclusion : This research will be valuable for marketers and domestic sellers Daewoo products. It is also suggested that the company strengthen trust among customers through advertising on social networks.

Purpose: The customers’ behavior is influenced by their mental image of the Banks. Information resources are one of the factors that shape this mental image. Electronic word of mouth (eWOM) is considered a powerful advertising tool and an important and influential resource of information on the attitudes and behavior of customers. The aim of the present research is to investigate the position of eWOM among the advertising strategies that shape the mental image of customers at Bank Day branches in the western part of the country. Method: This research is applied in terms of purpose and descriptive and analytical in terms of nature. It is also a field survey in terms of data collection. The background of the research was compiled through library resources and web browsing. Then, 8 options and 9 criteria were identified, and a decision matrix questionnaire was designed. Therefore, the researcher’s decision matrix was used to collect data, and its content validity was confirmed by professors. The statistical population of this research consisted of all experts working at Bank Day Gharb branches in the country. In this study, 23 experts were selected using purposive and snowball sampling. Findings: Data analysis was performed using Taxonomy software. The results showed that the eWOM advertising strategy ranked third among the advertising strategies, following television advertising and internet advertising, in shaping the customer's mental image. Conclusion: Based on the research findings, the electronic recommendation advertising strategy is considered an important advertising strategy in shaping the mental image of Bank Day customers. There is a need for skilled managers to design appropriate websites and social networks and provide the necessary preparations for its development.

Iran valued and positioned France and its culture inside a conceptual image of its own civilization prior to the Islamic Revolution. Even if France lags behind Iran in solid political connections and contacts, its cultural richness, led to the highest degree of presence in Iranian society and among its intellectuals in the cultural sphere. Such a link was susceptible to a social and political upheaval in Iran, following the country's revolution. This study employs unstructured interviews to examine a representative sample of 19 political, cultural, and academic elites, comprising both pre-revolution Francophones and post-revolution executives, focussing on their perspectives and elite experiences within the historicalcultural context of bilateral relations between the Islamic Republic of Iran and France. This research focuses on the question of how the Islamic Revolution and the subsequent establishment of the Islamic Republic of Iran faced the continuity and persistence of this historical cultural trend and what relationship it established with it through a distinct process. 

Industrial development depends on planning and formulation of strategy and systematic policies. The purpose of this research is to analysis phase of conventional strategies in order to progress of Iran’s industry in the international atmosphere. The statistical community of this study is included of experts and academic pundits. To do this at first identification of significant conventional industry’s strategy was determined. six strategies was founded and then was specified, using the criticality of each phase’s approach. According to data analysis, efficiency of technology transfer on industrial progress is more than other elements. On the second rank, domestic and foreign investment’s strategies, development of parent industries, development of infrastructure industries and designing strategy and industrial policies and finally government support strategies has been placed at the lowest level that means third rank. Therefore technology transfer plan was recognized as the most important strategy and specially it should be considered as the strongest strategy for developing industry. The insight that this model offers to managers and decision makers of the country’s industry can help them to plane strategy for developing.

Au cours de l'histoire, notamment du XVIe jusqu’au XVIIIe siècle, lorsque le voyage des Européens, des prêtres aux écrivains et commerçants, vers la Perse, a connu une forte croissance, l’Arménie a trouvé également une place dans l’itinéraire de ces voyageurs . Toutefois, le nombre des Français passant par l’Arménie ne paraît point significatif par rapport au nombre total des voyageurs européens qui arrivaient en Iran. Cet article se propose d'examiner la place de l'Arménie, à cette période, dans le choix de l’itinéraire entre l'Iran et l'Europe par les voyageurs français, et de répondre à la question suivante : pourquoi les Français ont rarement choisi cette route pour rejoindre l'Iran ? Il semble que plusieurs facteurs fondamentaux aient joué un rôle dans ce domaine. Outre la situation géographique de l'Arménie, ainsi que le rôle de l’Empire Ottoman veillant à maintenir sa position de supériorité dans la région et de contrôler l'afflux de touristes vers la Perse, le rôle de l'Église arménienne paraît déterminant. L’Arménie souhaitait en effet rester à l'écart de la concurrence des voisins puissants de l'Iran, à savoir la Russie et l’Empire ottoman, et d'autre part, elle voyait les objectifs religieux des Européens en conflit avec les siens.

One of the most critical issues in Iran's foreign policy is European countries' foreign policy toward the Iran-US crisis. The hostage crisis in Tehran on November 4, 1979 (Aban 13, 1358 SH) was the first Iran-US crisis to affect Iran's relations with Western countries. This study aims to investigate the following question: "What were the French policies toward the hostage crisis, and how were they formed?" To answer this question, the “strategic autonomy” framework was utilized to comprehend France's foreign policy. This research employs a "historical case study" methodology, which critically analyzes historical documents, such as press documents, official reactions, and diplomatic documents. The findings of this study indicate that the French foreign policy of this period can be analyzed using the concept of "strategic autonomy." In its relations with Iran, France adopted the policy of "independently regulating relations with a third country," "independence in foreign policy decision-making," and "ensuring the well-being of citizens," whereas in its relations with the US, it followed the policy of non-interference in the US's reciprocal crisis with the third party and maintaining economic interests.