سید شهاب الدین ساداتی

This research studied the creativity in Persian translation of The Remains of the Day by Najaf Daryabandari and the influence of creativity on a more successful literary translation. To this end, Schjoldager (2008) and Holst (2010) models were introduced and definitions of the micro-strategies and macro-strategies of these models were presented. The main questions with regard to the purpose of the study were whether the Persian translation of this novel is creative and whether creativity is influential in a more successful literary translation. In this study, the translator's creativity was studied through examples that were obtained by means of comparative analysis of the source and target texts as well as features defined in the eight creative micro-strategies of the Holst model. In addition, the features of translated text in terms of using Qajar prose were considered the macro-strategy, which was adopted by the translator. The findings of the study were as follows: The Persian translation of The Remains of the Day by the translator, Najaf Daryabandari, was a creative translation. In the research process, it could be inferred that the translator was able to present a successful literary translation in a meaningful and tactile manner in the target language by using creativity and by comparing and understanding the similarities of the nineteenth century classic English and Qajar dialects. Among extracted samples in this study, the most frequent one was the micro-strategy of adaptation, which was one of the most creative micro-strategies of the Holst model.

At the age of globalization and the dominance of media, the audiovisual translation is no more considered as a marginal area and plays an important role in bringing cultures closer to each other. While taboo terms are an inseparable part of American movies, the movie maker companies have to reflect the authenticity of their language in audiovisual products in order to make them more tangible for their audiences. However, one of the biggest concerns of Iranian official audiovisual translators is cultural and ideological items such as taboo terms in audiovisual products. One of the aims of the present study was to investigate the strategies applied in the translation of taboo terms in two dubbed American movies by Iranian official audiovisual translators. The results indicated that most of the taboo terms have been altered or deleted ideologically during the process of translation due to the cultural differences between the source and the target culture. Finally, Iranian official audiovisual translators attempted to tone down the strong language, offensive expressions, vulgar descriptions, etc. in the process of dubbing and create an acceptable translation for their audiences.

The scopes of this research were to analyze the semiotic and cultural aspects of 30 English and Persian advertising slogans of various brands and also to reveal the functions of advertising elements used in the advertising teasers. The slogans were sampled for the analysis on the random basis from the internet sources. The writer used descriptive qualitative method to describe and analyze the semiotic elements; objects; verbal and nonverbal dimensions of advertisements. The semiotic model used in this analysis was Charles Sanders Peirce’s semiotic framework. The researcher identified the frequency of cultural and advertising elements used in the advertising slogans in order to illustrate the techniques used by the companies. The findings of the present research indicated that among the advertising elements, shots, color, and music were used more in the 15 English advertising teasers, but in 15 Persian advertising teasers, shots and color were used more than the other advertising elements. In addition, the functions of semiotic and cultural elements in advertising are as follows: they convey the messages more vividly and comprehensively, facilitate the communication between the advertisers and audiences, indicate the truths and facts in a different way, evoke the awareness and conscience of people in order to help others, convey a piece of information about the advertisement, make reference to a concrete or imaginary reality associated with the values of the advertised product or service, and build a bridge for social groups and various communities.

The aim of the present study is to compare Inferno in Dante’s Divine Comedy with Salvador Dali’s selected paintings. The researchers seek to find differences, similarities, reflections of Freud’s psychoanalytic theories, and analyzed the symbols and signs in Dali’s paintings. Inferno in Dante’s Divine Comedy consists of thirty-four cantos from which the current study has selected images that illustrate the differences, similarities, psychoanalytic theories of Freud, and symbols in Dali’s paintings. The research method of the present study is analytical-comparative method which has used the American school of comparative literature in analyzing the above examples. The corpuses of the current study include Dante’s Inferno and Dali’s adaptive paintings. This study addresses Inferno in that it inspired Dante in the form of dream, and it is the product of the unconscious mind. On the other hand, Dali’s Paintings have been explored because he, as a surrealist painter, portrayed the dreams and the unconscious in his works. The major finding includes the similarity between Dali’s focused on the human’s unconscious and psychosexual symbols in his paintings with Dante’s employment of the unconscious in Divine Comedy , as well as the impact of this medieval work on modern art.