semiotics

From the view point of the classical structural semiotics, the "empirical experience" is considered as a pre-semiotic alien to any signification of the world, and it's based from there, by nature, below the threshold of the analyzable. While structuralist semioticism has given "narrative discourse", that is, what conveys the empirical life to "narrate", and while giving it a "textual" effect, this makes it susceptible to be the subject of the analysis of a semiotician, which justifies the great slogan of Greimas "out of the text point of salvation". On the contrary, we have the opinion that these are two processes of meaning production that the one does not necessarily exclude the other. As a result, we have two sets of views on the world that each have a specific design regime. By giving examples of a variety of domains, and more particularly of literature, the purpose of this series is to demonstrate that the "empirical experience", as well as the "discourse of the narration "both relate to the rejection and semiotic analysis.

This paper is an effort to discuss the concept of glocalization from a semiotic point of view. In order to carry out a semiotic analysis of globalization or glocalization, first globalization needs to be defined from a semiotic perspective. Therefore, first an explanation of globalization and glocalization in semiotic terms is provided. Some believe the ongoing process in the world cannot be best described as globalization and it should be called glocalization. According to this approach, the ongoing universal process is a combination of globalization and localization leading to new diversities, not uniformity. With a structuralist approach to semiotics a better understanding is gained on how glocalization may affect the world in which we are living. After a theoretical argument on the semiotic definition of globalization and glocalization, the results of a number of in-depth interviews with people who have experienced living in two different cultures will be analyzed in a qualitative method to provide further insight on how glocalization might work.

Reaching out to history and subject in terms of meaning variation, Kristeva could show that language cannot simply be a Saussurean sign system. Rather, she went on to delineate that language, beyond signs, is associated with a dynamic system of signification where the ''speaking subject'' is constantly involved in processing. Julia Kristeva, a French critic, psychoanalyst, theoretician, a post-structuralist philosopher of Hungarian origin, dwells upon ideas from linguistics, psychoanalysis, sociology while representing text analysis, sign and subject from emotional and motivational perspectives.  She believes that processing language structure and subject depend upon semiotic and symbolic domains that emerge in the scope of ''signifiance'' process whereby the semiotic domain processes and primary structures against the symbolic realm. In Kristeva''s view, the sign Chora, while being the milieu for energy, dynamism, and motility, shows the internal and signification drives of the language, and will involve changes in signification mutation of subjectivity.  

The scopes of this research were to analyze the semiotic and cultural aspects of 30 English and Persian advertising slogans of various brands and also to reveal the functions of advertising elements used in the advertising teasers. The slogans were sampled for the analysis on the random basis from the internet sources. The writer used descriptive qualitative method to describe and analyze the semiotic elements; objects; verbal and nonverbal dimensions of advertisements. The semiotic model used in this analysis was Charles Sanders Peirce’s semiotic framework. The researcher identified the frequency of cultural and advertising elements used in the advertising slogans in order to illustrate the techniques used by the companies. The findings of the present research indicated that among the advertising elements, shots, color, and music were used more in the 15 English advertising teasers, but in 15 Persian advertising teasers, shots and color were used more than the other advertising elements. In addition, the functions of semiotic and cultural elements in advertising are as follows: they convey the messages more vividly and comprehensively, facilitate the communication between the advertisers and audiences, indicate the truths and facts in a different way, evoke the awareness and conscience of people in order to help others, convey a piece of information about the advertisement, make reference to a concrete or imaginary reality associated with the values of the advertised product or service, and build a bridge for social groups and various communities.

Multimodal Discourse is a theory of communication in multimedia. The notion of modes refers to semiotic resources which allow the simultaneous realization of discourses and types of (inter)action. Media are the material resources being used for the production such as music, language, and images. This study examined Iranian EFL learners’ perception of multimodal texts. The objective of the study was to examine how Iranian EFL learners utilized their general literacy practices and multimodal repertoires to develop their meaning-making process. The participants were 18 intermediate EFL learners attending Iran Language Institute (ILI), and were exposed to advertisement materials. They were asked to reconstruct their perceptions both visually and verbally. The participants’ responses were analyzed according to the social semiotics model suggested by Kress and van Leeuwen (2001). Results revealed that the participants made contextualized perceptions of the advertisement materials indicating their sociocultural framework. Moreover, applying multimodal knowledge, the students promoted their learning status via transformative self-affected strategies. Multimodal/multiliteracies pedagogy could promote EFL students' critical literacy practices to develop new worldviews and question the imposing discursive moments.

The aim of intercultural translation is to communicate. Communication is acted via verbal as well as visual means. The interaction of verbal and visual means of communication makes a set of complex situations which demand special attention in translation. One context in which the interaction of visual and verbal elements gets vital importance is children’s picture books. Color is an integral part of children's books and a visual mode of communication. For the translator, to interpret symbolic colors, cultural knowledge of the source and the target cultures is required. To see how the cultural meaning of colors can be transferred and how the interrelationship of words and colors can be achieved, Nida and De Waard’s (1986) Adaptation Theory was utilized in this study. The theory was applied to eight children’s colored picture books aimed for school-aged children. Six of the books were originally written in English and translated into Persian and two of them were the other way round. The analysis of the data showed that the required features of the above-stated theory was rarely followed by translators and illustrators, and, except in one case, color symbolism was not considered by them. Findings of the study indicate that since visuals are inseparable elements of translating children's picture books, translators/illustrators should be dressed with enough information of visual-cultural aspects of translation in general, and of color symbolism in particular.

In this paper, it is tried to explain the concept of representation and architectural representation through a qualitative methodology, approach its procedure for gradual creation in architecture and then according to scholars and to obtain the effect of this concept in the process of architectural facts the concepts are presented. In addition, it is referred to theories and practical texts by philosophers, and archaeologists and architects who have spoken about the architectural representation, and its definitions are also provided from the perspective of semiotics. Then through a deductive view aiming to clarify the fundamental differences between types of architectural representation and according to the presented ideas, three fundamental roles in the representation of architecture as mimesis and imitation, architectural representation as abstraction and architectural representation as simulation are described and examples are cited for each of them. In the end, by a qualitative methodology and with an interpretive approach using the theory of Umberto Eco in architectural codes, the comparative tables are provided, and to clarify the relationship between the three methods of representation and the procedure of their ideas on the formation of the architectural reality are analyzed through the semiotic approach. Finally, these comparative tables are separately classified in three groups of three so a variety of architectural representation techniques in diverse historical periods in architecture are explained as a result of this research. 

A close look at the education system reveals that too much attention is attached to text while visuals, such as pictures and cartoons, are often deemed as “decoration”, or are not incorporated in the textbooks at all. Visual texts constitute a part of daily communication, which can potentially bear many layers of meaning. Such a complexity involved in visuals turns them into an ideal resource for not only L2 learning but also the improvement of intercultural communicative competence (ICC), along with cultural awareness. The status of cultural elements and representation of culture in English instruction has proved to be a tricky issue. This is mainly because of the diverse range of contexts where English is used on an international scale globally. Given the integral relationship between language and culture, it is essential to teach cultural elements in L2 classes, in particular, the representation of cultural values and elements as an integral part of the L2 curriculum of English language teaching (ELT). Furthermore, from a critical linguistics viewpoint, language textbooks should be viewed as social and cultural vehicles. Therefore, the incorporation of cultural symbols and raising cultural awareness are considered essential issues in ELT textbooks, particularly in the context of English as a foreign language (EFL). Furthermore, multiple approaches to the analysis of textbooks and cultural contents have been adopted by different researchers. Here, the present study is based on the core principles of semiotic analysis which implies that texts, pictures, and other modes of communication can be used as potential semiotic resources. This review study can yield important theoretical and pedagogical implications for researchers, L2 instructors, and the developers of ELT textbooks to take the images into account to represent culture in the textbook.

The final goal of this research is to investigate the design of Qajar women's clothing in different periods. In the first step, the question arises whether the cover can be a language. Then this research seeks an answer to the question of what messages in the form of language mean. Therefore, in the current research, the above issue has been analyzed by a case study of Qajar women's clothing and using a descriptive-analytical qualitative research method. Findings: This study shows that the clothing of Qajar women can be considered a single language of signs. In deciphering this language, concepts such as women's attention to religious foundations, gender inequality, and patriarchal view in society, the value of wearing Iran's old traditions, as well as the desire to move towards westernization and fashionism of Europeans can be inferred. The results of this research show the importance of the role, color, code, sign, symbol, and finally language in the field of women's clothing in the Qajar period.  

Our research pays attention to the problem of the coverage of the realm of semiotic beings. This problem is raised by the meeting between the contemporary account of the human animal as a semiotic animal and the possible advent of a technological singularity, meaning a living technological being aware of semiosis. Apart from highlighting the prospective emergence of a complex phenomenon leading to evolutionary pressures on humans, we also pointed to a positive direction towards the development of a cooperative relationship between the latter and a sustainable form of technological life: the furtherance of semiotics. To this end, we started by providing a few historical and philosophical references to help us better understand the problem at stake. Next, we described the way in which beings gain semiotic access to reality, the distinction between the realm of semiotic beings and of machines, and the infinite character of the study of semiotics. Finally, we concluded that the realm of semiotic beings is still, despite technological advances, exclusively human.

This bibliometric analysis explores the integration of semiotics within educational contexts, highlighting a transformative shift towards multifaceted understandings of knowledge construction through language, multimodality, and educational transformation. Drawing on 1823 publications from the Web of Science database, this study employs both co-citation and co-word analysis to reveal prevalent themes and keywords in the field of semiotics in education. The co-citation analysis highlights the evolution of semiotic theories and their application in educational practices, from foundational concepts introduced by pioneers such as Saussure and Peirce to modern interpretations that consider the impact of digital technologies on semiotic resources. Co-word analysis, on the other hand, uncovers key research topics such as multimodality, multiliteracies, and the role of technology in mediating semiotic learning processes. This investigation is novel in its comprehensive approach to mapping the semiotic landscape in education through bibliometric methods, offering insights into how semiotic theories shape educational practices and outcomes, especially in language teaching and learning. By synthesizing findings from diverse research clusters, this study emphasizes the importance of adopting a multidisciplinary approach to understand the dynamic interaction between semiotics, technology, and learning. It contributes to advancing educational research by highlighting the transformative potential of semiotics in crafting more engaging, inclusive, and effective learning environments in the digital era.