درخت حوزه‌های تخصصی

Purpose- In this study, the second home tourism discourses are represented to identify the subjective perception of urban residents (rural idyll experiences) in rural areas. Design/methodology/approach- Qualitative approach and discourse analysis method was used to extract subjective perceptions of urban residents (rural idyll experiences). Accordingly, 38 semi-structured interviews were purposefully conducted with the owners of the second homes. The present study is carried out in the summer in the recreation surrounding of Sabzevar City known as Tabas area which includes Tabas, Sang Sefid, Razghand, Bazghand, and Divandar villages. Finding - The results showed that the culture of the expansion of second homes is based on rural idyll experiences and the ideal concepts of the rurality which correlates with the common triple discourse in the history of research and empirical studies around the world. The results suggest that the Sabzevar second home landscape is seen as (1) wilderness, (2) life at second homes imitates visions of traditional rural life, and (3) the environment is used for traditional consumptive and leisure activities. Practical implications - Other components of the village's past, such as agricultural production, contentment, and simplicity in construction, social solidarity, and collective actions should be added to the triple discourse, because they present a unique pattern of rural idyll images and should be considered. Originality/value- It is argued that the culture of the expansion of second homes is based on post-productivist and consumerist views in order to have fun and leisure time and enjoy the pristine nature and the calm and healthy environment of the village. The theoretical framework of this research includes the redevelopment of the concept of rurality and the various types of rural idyll experiences associated with it derived from the general literature and empirical studies in the field of tourism on second homes. A three-fold image of the second home countryside can be presented such that the second home landscape is seen as wilderness landscape, traditional way life and second home activities.

Purpose- The present study focuses on introducing ghetto tourism; the main objective of this study is to introduce some villages in Isfahan Province as ghetto tourism destinations with emphasis on religious minorities. Since the emergence of niche tourism needs the study of its place, the present study is designed to identify the strengths, weaknesses, opportunities and threats of Isfahan Province for the prosperity of ghetto tourism. Design/methodology/approach- To this end, SWOT and QSPM methods were used in this study. It is noteworthy that the data were collected through snowball sampling technique. The results of this study illustrate that Isfahan Province is strategically located in the aggressive area due to the internal and external factors affecting ghetto tourism, and strategies such as market development, concentric diversification, market penetration and product development can be used to boost rural tourism in Isfahan Province. Finding- According to QSPM results, it can be concluded that holding more conferences regarding the cultural bridge of Iran-Armenia-Georgia among the market development strategies, organizing the festival of culture of minorities among the concentric diversificationstrategies, and holding a tour of visiting the ghetto villages of Isfahan among the market penetration strategies have the highest priority for ghetto tourism development in Isfahan. And the proposed strategies do not differ much in terms of priority and attractiveness for product development.