درخت حوزه‌های تخصصی

Purpose - The study of social capital in the context of location/space is a new approach that is dominated by the science of geography, and is seen as a way of distinguishing it from other sciences. The purpose of this study was to evaluate the impact of livelihood capitals on social capital in rural areas of Bojnourd County. Design/methodology/approach - This study was a fundamental research, conducted in a descriptive-analytical method. Documentary methods and field works have been employed to collect the data. The population consisted of 22 villages with more than 20 households in Bojnourd County, selected from various population classes and distances from Bojnourd. Using Cochran formula and random sampling method, 298 households were selected from a total of 4849 households in the rural areas of the study area. Partial least squares technique and Smart PLS software were used to test the conceptual model of the research and the impact of livelihood capitals on social capital. Geographically Weighted Regression (GWR) was used to evaluate the model efficiency at Bojnourd County level. Findings - According to the results, the coefficients of T among the main variables of the study were above 2.58, which means the relationship is significant and direct. Thus, local-spatial factors have a significant and positive effect on social capital. Based on total coefficients, human capital with the coefficient of 0.348 and physical capital with the coefficient of 0.136 respectively had the most and the least effect on social capital. The results of spatial analysis using GWR showed that the impact coefficient of livelihood capitals on social capital was highest in the villages of Atrabad Olia and Gharajeh, and in total about 45% of villages in the study area had an impact coefficient of 0.90 to 0.91. Research limitations/implications - As the study of livelihood capitals and analysis of their relationship with social capital is a fundamental challenge in achieving sustainable rural development that is missing in current studies, it is recommended that future studies pay more attention to social capital and the impact of livelihood capitals on its creation and rural development. Practical implications - Rural areas suffer from the lack of social capital, which is one of the most important types of development capital required to achieve sustainable rural development. Thus, enhancing the social capital and informing the villagers about the value and importance of local-spatial factors and the material and non-material capitals available in rural areas should be on the agenda of rural development researchers and planners.

Purpose- Rural women are the carriers of traditional culture and art of Iranian ethnicities inherited naturally and mainly through generations. Iranian rich and native culture can creatively be presented and protected; this can lead the unemployment to be erased, especially in rural areas, while at the same time rural businesses can thrive by promoting the potential of rural entrepreneurial women. Design/Methodology/Approach- This was a descriptive-analytic study aiming to describe the primary and secondary factors involved in the marketing mix of Iranian local art businesses using a consent-based Likert scale questionnaire developed by Mobaraki et al. (2016). A total of 28 local art entrepreneurs responded to the questionnaire in Tehran and across Iran. The five primary components called 5C including the "networking and communications", "content of local artwork", "creativity", "cultural value" and "artwork creator" and 32 related items were evaluated. Findings- The reliability of the questionnaire was confirmed with the Cronbach's alpha of 0.94. Data were analyzed by comparing the means of variables using the Friedman test. The most influential subset in the marketing mix of local art businesses was related to the category of the artwork content, composition and harmony. And the impact of other elements was also determined by considering their impact factors through mean comparison using the Friedman test. Research Limitations & Implications- There were plenty of shortcomings observed in the theoretical foundations of marketing the artworks and traditional arts, while the number of women active in manufacturing marketing traditional arts and participating in the relevant research processes was very limited. Practical Implications- Relying on the findings of this research and the model presented for the entrepreneurial marketing mix of traditional rural women's arts as well as training, we can expand business establishments active in marketing and also enhance the selling artworks and traditional arts. Originality/value- The results of this research can be applied in marketing the traditional artworks of Iranian rural women.