grounded theory

This paper aims to explore how mobile phone technology shapes interactions between couples and creates a controversial atmosphere in marital life. To achieve this, we conducted 30 in-depth interviews with married individuals in Isfahan, Iran. After coding and categorizing the data using the grounded theory method, we identified "insecurity" as a core category. Feeling insecure is largely influenced by one's interpretation of their partner's "mobile phone etiquette" and "social media behavior". Insecurity manifests in four main dimensions: “emotional insecurity”, “relationship insecurity”, “individual insecurity”, and “domestic insecurity”. We noted that the marital life context, including trust and sexual satisfaction plays a crucial role in how couples perceive and interpret each other's use of mobile phones. However, gender is the most significant factor affecting individuals' perception of mobile phone, their interpretation of their spouse’s use, and their experience of insecurity as a result. This research utilizes social analysis to examine the effects of technology on family life. The research findings hold both academic and practical implications. Professionals involved in the field of family and couples' relationships can benefit from this paper to deepen their understanding of the role and significance of mobile phones in contributing to conflicts within marital life.

The current research was conducted with the aim of providing a sustainable marketing model in the insurance industry with a focus on artificial intelligence. According to the type of data, the research method is mixed (qualitative-quantitative) of exploratory nature. In the statistical population, 12 people were selected from among the experts until the theoretical saturation was reached. The experts included professors of the faculty of business management and senior managers of Alborz insurance company, who were selected by non-probability, targeted and chain sampling. Quantitative part of 400 managers were insurance industry experts, using Cochran's formula, 196 people were selected by stratified random method. To collect data, semi-structured interviews and researcher-made questionnaires were used. The analysis method has been carried out in several consecutive steps. In the first stage, to identify the components of the model, the qualitative method and semi-structured interviews using the grounded theory have been used. In the next section, using interpretative structural modeling, the identified indicators were leveled. Finally, in order to fit the designed model in the qualitative part, a quantitative method with structural equation modeling approach was used with PLS4 software. The findings showed that 6 components were identified and there is a significant relationship between all components and sustainable marketing and the designed model has an acceptable fit. It can be concluded that AI can be incorporated as an essential component of a sustainable marketing strategy, enabling marketing professionals and businesses to make positive changes while increasing their brand reputation and profitability.

The forced transition to online instruction due to covid-19 pandemic brought about many changes and challenges. Therefore, evaluating these changes is of utmost importance. The study aimed to contribute to the existing literature by investigating the online adaptation of Iranian EFL high-school teachers. Purposive sampling was employed to approach the 20 teacher participants of the study. To this end, the researchers used semi-structured interviews to gather qualitative data concerning their perception towards of online instruction. The results of the study were promising. Although they reported many challenges and shortcomings, they believed those weaknesses motivated them to increase their digital literacy and integrate ICT into their approach. Moreover, teachers saw the pandemic as a forced opportunity and believed it was time to harness the power of ICT integration in post-pandemic education. Finally, all the study findings and possible implications are discussed, and suggestions are presented to prevent barriers to online instruction.

Ecological cities seek to create a sustainable balance between human activities and the environment. Based on the objective, this is applied-developmental research. In the qualitative section, grounded theory and MAXQDA software were used for qualitative data analysis. Interpretive-structural modeling and a structural self-interaction matrix were used to provide the initial model. In the quantitative analysis section, the partial least squares technique, structural equation modeling with PLS software, was used. The location and case study are the city of Qazvin. The characteristics and dimensions related to the ecological city in the community, geographical dimension, physical boundary, and sphere of influence with eco-urban dimensions have been studied and analyzed. The results seek to raise awareness and assist in generalizing to similar societies and expanding its application. The statistical population in the qualitative section includes experts, university professors, and urban management specialists. The sampling method combines two methods: purposive non-probability sampling and theoretical sampling. The questionnaire includes 15 main factors and 60 items. Using the power analysis rule at a 95% confidence level, with an effect size of 0.15 and a statistical power of 80%, the minimum sample size was estimated to be 145 people. For greater certainty, 150 questionnaires were collected. The relationships of the constructs affecting the model were investigated and identified. After identifying the sequence of constructs, they were classified in the MICMAC diagram based on the power of influence and the degree of dependence.

The current research was conducted with the aim of providing a conceptual framework for the development of relations with suppliers in Abadan Oil Refining Company. The research method is qualitative and based on the data theory of the foundation. To collect data, semi-structured interview was used and data analysis was done by Strauss and Corbin method and paradigm model. The statistical population was experts and managers with experience in Abadan Oil Refining Company, from which a sample of 21 people was selected after reaching theoretical saturation. Sampling has been done theoretically and using targeted (judgmental) techniques. The results of the analysis of the data obtained from the interviews, during the process of open, central and selective coding, led to the creation of models of the development model of the relationship with the suppliers of consumer products in the Abadan Oil Refining Company based on the data theory of the foundation, which ultimately provided a model for the development model. Communication with suppliers was identified. The findings of this research indicate that for the success of the development model of the relationship with the suppliers of consumer products, company managers can pay attention to the identified categories and subcategories and if they match the conditions of the company, from this category. use In addition, this research shows the need to pay attention to the development patterns of relationships with suppliers.

Exploratory studies in understanding the impact of decisions on the sustainability of small and medium businesses during the corona disease crisis in line with the research objectives and based on the non-linear and dynamic conditions caused by the high speed of prevailing environmental changes compared to the development of a dynamic model of the decision making. These businesses, on the one hand, are fragile against crises due to their limited financial ability, and on the other hand, with high flexibility and quick decision-making power, they have the ability to adapt to the existing conditions. In order to create this model, it is necessary to identify the problem, and in order to answer the research questions therefor it is necessary to develop a theory based on the opinions of experts and available data. This theory is due to the special conditions and the lack of previous experience result of the Grounded Theory’s methodology, that it should indicate all the effective factors in the field of decision-making in these businesses in Iran and the causal relationships between them and affected by the existing background conditions and it is an environmental interferes. background factors and identifying the impact of environmental interferes on the decision-making process in SME under the conditions of the Corona crisis. This theory states that the decision-making process for the sustainability of the business should be based on strategies. These strategies include creating opportunities, applying a new attitude in the continuation of business life, changing in business processes, creating organization agility, and re-engineering the structure . Considering the mathematical ability of the dynamic method to analyze the results of the dynamic model as scenarios that are applied to the business in the form of decisions made and by controlling their feedback, its effects on the organization's pillars and resources can be shown as quantities. The measurement of these quantities and the way of changes and their impact enables the quantitative proof of the mentioned theory. By this method the managers will have the ability to evaluate and prospect their decision results in the conditions of the Corona crisis.

According to the new attitude in the management of gymnastics clubs, in the present research, an attempt has been made to design the implementation model of the blue ocean strategy in gymnastics clubs. This research was a qualitative study. The participants in the research were university experts who, according to the nature of the research, were conducted with 10 people in a snowball manner with semi-structured interviews until theoretical saturation was reached. In order to ensure the reliability and validity of the research, intra-subject agreement and expert opinions were used and their opinions were revised. To form the theory, Strauss and Corbin's method was used in the form of three stages of open, central and selective coding, and by using blue ocean strategy implementation tools such as the strategy canvas, the four action framework, etc., in order to present the ocean strategy implementation model. 179 The final concept was designed in the form of the foundation's data theory conceptual model consisting of the central category, causal conditions, contextual factors, intervening conditions, strategies and consequences. Also, a 5-step model for implementing the blue ocean strategy in gymnastics clubs was presented, and finally, this model was combined with the conceptual model of the foundation's data theory and the final model was obtained. In order to identify the right path to move towards the blue ocean, strategies of creation, increase, decrease and elimination were used, and finally, the implementation of the strategy resulted in the results of the research.

The research method employed a mixed approach (qualitative-quantitative), with participants consisting of experts in sports marketing, media, and e-sport businesses. The selection criteria for participants in the qualitative section were theoretical saturation, and a purposive sampling method along with snowball sampling strategy resulted in the selection of 18 individuals. The identified individuals from the qualitative section were then used for structural-interpretive analysis. Data collection tools included semi-structured interviews for the qualitative section and a 14x14 matrix for the quantitative section. To ensure validity and reliability, the coding process utilized strategies such as credibility, transferability, conformability, process audit, and agreement within the subject. The qualitative data analysis involved two stages: initial coding and focused coding, while the quantitative data analysis employed the structural interpretive modeling and the MICMAC analysis. The findings revealed 14 determinant factors related to social media marketing in e-sport businesses. Based on the structural interpretive analysis, the relationships between these factors were categorized into 7 levels, forming a hierarchical relationship model. This model demonstrates that social media marketing in e-sport businesses leads to changes in consumer behavior and the effectiveness of marketing activities. The underlying cause of this transformation is the growth of the digital environment, followed by the widespread penetration of social media networks. Based on these results, it can be concluded that social media marketing in e-sport businesses is a complex multifaceted process, with interconnected components that create interactions and reactions in social media marketing.

Objective: The aim of the present study was to design a model of self-care culture for the elderly, which was conducted using a mixed approach. Methods: This research is developmental in terms of its objective and is descriptive-correlational based on its methodology, utilizing Excel software for analysis. The statistical population in the qualitative section consisted of 28 academic experts in the fields of medicine, nursing, and sociology. These experts were selected based on criteria such as experience, relevance of academic discipline, educational degree, university teaching, and research and publication background in this area, using purposive and snowball sampling methods. Findings: The output of this stage included 47 categories in the form of 6 components (self-care knowledge, self-care self-efficacy, self-care skills, spiritual self-care discipline, self-care self-centeredness, and social self-care norms). Self-care knowledge is the foundation for developing a self-care culture among the elderly. Spiritual self-care discipline and self-care self-centeredness fall into the dependent cluster, meaning they are primarily the result of the elderly self-care culture model and changes in other components of the model lead to changes in these components. Additionally, self-care self-efficacy is in the interdependent cluster, indicating that this component is dynamic and any change in it can affect the model. Self-care knowledge also lies in the independent cluster and influences other components. Conclusion: The self-care culture model provides the groundwork for creating conditions and infrastructures that lead to the empowerment of individuals and society for self-care.

Objective: This study aims to identify the criteria for a successful marriage through a qualitative approach using grounded theory methodology. Methods: This qualitative study employed grounded theory with a systematic approach. Participants included 12 married individuals from Iran, selected through purposive sampling. Data were collected via semi-structured interviews, analyzed using open, axial, and selective coding following Strauss and Corbin’s method. Lincoln and Guba’s criteria for trustworthiness were applied to ensure the reliability of findings. Findings: The study identified five paradigms: central factors, causal factors, contextual factors, facilitating factors, and outcomes, encompassing 11 main categories, 21 subcategories, and 45 initial codes. The central category of "couple interactions" included emotional regulation, mutual understanding, intimacy, commitment, and satisfaction as key indicators of a successful marriage. Causal factors included initial attraction, emotional maturity, and family interactions during courtship, while facilitating factors highlighted family support. Contextual factors such as economic, cultural, familial, and individual aspects were also significant. Conclusion: The findings emphasize that successful marriages are influenced by a combination of individual, relational, and contextual factors. Practical applications include incorporating these insights into premarital counseling, marital therapy, and educational programs to promote emotional well-being, mutual understanding, and satisfaction in marital relationships.

Objective: This study aimed to explore how parents in mixed heritage families in Malaysia engage in ethnic-racial socialization and transmit cultural identity to their children within the context of a multicultural society. Methods: Using a qualitative grounded theory approach, data were collected through semi-structured interviews with 25 parents from diverse mixed heritage backgrounds residing in Malaysia. Participants were selected through purposive sampling and theoretical saturation guided the endpoint of data collection. Interviews focused on participants’ practices, challenges, and perspectives regarding cultural identity transmission in the home. Verbatim transcripts were analyzed using NVivo software, employing open, axial, and selective coding to generate a conceptual framework grounded in participants’ narratives. Findings: Five main categories emerged: Cultural Identity Transmission, Language and Communication, Navigating Racial Bias, Family Dynamics, and Community and Social Engagement. Parents engaged in intentional practices such as storytelling, celebration of traditions, and bilingual upbringing to reinforce cultural heritage. They also described emotional and strategic responses to racial bias, as well as negotiation between co-parenting and intergenerational influences. Language was both a bridge and a barrier, shaping identity and familial cohesion. Parents sought external support through cultural events and digital communities to validate and enrich their children’s mixed identities. These findings highlight the emotional labor and adaptive strategies involved in raising bicultural children in socially stratified environments. Conclusion: Ethnic-racial socialization in mixed heritage families is a complex, multifaceted process involving intentional practices, emotional negotiations, and contextual adaptations. Parents act as cultural mediators, balancing heritage preservation with societal integration.

Objective: This study was conducted with the aim of analyzing the phenomenon of divorce from the perspective of expert family therapists. Method: The research method was qualitative, based on grounded theory (Charmaz, 2014). The research setting included all family therapists in the city of Isfahan in the year 2024, and the participants consisted of ten of the most prominent therapists who were purposefully selected. The research tool was interviews conducted in the form of focus groups. The collected data were analyzed using Charmaz’s (2014) method: first, coding was carried out, followed by conceptualization. Then, during the process of integration, categories were extracted, and finally, the core categories were identified and the theory was formed. Results: The results indicated that the phenomenon of divorce includes three main categories: (1) the reasons behind the occurrence of divorce: the activators of divorce causes, with categories such as changes in cultural and social structures and the prioritization of individuality over couplehood; (2) the nature of divorce causes: causes of divorce categorized as changes in family roles and authority, poor spouse selection, inappropriate communication, and individual problems; and (3) the process through which the causes interconnect: integrators of divorce causes (disturbance-power, disturbance-intimacy, and boundary disturbances). Conclusion: Based on the findings, this study suggests that in order to reduce divorce, the activators of divorce cannot be ignored, as they render society more prone to facilitating the grounds for divorce rather than preserving family stability. Additionally, the identified causes of divorce indicate that many revolve around the philosophy of individualism. Therefore, society and societal discourse must reinforce the value of collectivism so that this value can function as a socio-psychological superstructure acting as a barrier to divorce.

Objective: The aim of this study is to examine the strategies and consequences of non-marriage among single men. Methods and Materials: The study was carried out using a qualitative approach and grounded theory methodology. The study population consisted of men whose age ranged between 33 and 45 years, considering the average age of marriage for men in the city of Kazerun in 2023 was 30.9 years. All participants were residents of Kazerun County in Fars Province. Sampling was conducted using purposive sampling based on inclusion/exclusion criteria until theoretical saturation was reached (15 participants). Data were collected through semi-structured interviews and analyzed using Strauss and Corbin's (1998) grounded theory approach, including open, axial, and selective coding. Findings: In the open coding phase, out of 232 identified codes, 33 open codes related to strategies and 56 open codes related to consequences were extracted. These codes were categorized into different concepts during axial coding. Finally, in the selective coding phase, the main categories and related outcomes of non-marriage were identified. The most significant strategies for not pursuing marriage included improving economic conditions, enhancing mental and physical well-being, developing alternative relationships, and seeking emotional or financial bonds. On the other hand, mental and psychological consequences, objective consequences, and environmental consequences were among the major outcomes associated with prolonged singlehood in men. These included negative emotions such as depression, isolation, wasted time and energy, and economic and social problems. Conclusion: This study revealed that the decision not to marry among men is the result of a combination of psychological, social, cultural, and economic factors that influence individual choices. Based on the findings, it is recommended that social and cultural policies aimed at supporting youth and facilitating marriage are essential. Moreover, identifying and thoroughly examining cultural and social barriers to marriage could help reduce the rate of singlehood and increase the willingness to marry among young people.