مطالب مرتبط با کلیدواژه

thematic analysis


۱.

Navigating the Hindrances Arising at Macro and Micro-level from Practicality of Transformative Pedagogy(مقاله پژوهشی دانشگاه آزاد)

نویسنده:

کلیدواژه‌ها: transformative pedagogy EFL instructors hindrances thematic analysis micro level macro level dialogic-driven pedagogy

حوزه های تخصصی:
تعداد بازدید : ۵۰۹ تعداد دانلود : ۲۸۰
The present study intends to probe the impediments for the practicality of Critical language pedagogy (CLP) in higher education system of Iran. To do this, 20 Iranian university instructors, holding Ph.D. degrees in TEFL, were asked to read a passage reflecting the main characteristics of transformative pedagogy. To explore the main obstacles, they were invited for a semi-structured interview. All interviews were audio-recorded and transcribed verbatim. The data were analyzed using Thomas (2006) inductive approach including frequent, dominant, or significant themes. The results revealed a number of themes that illustrate macro and micro inhibiting factors Iranian EFL instructors encounter toward implementing the principles of CLP. The findings are discussed and suggestions are provided for teachers to transform transmission approaches into transformative and dialogic ones.
۲.

Designing a Suitable Intellectual Capital Reporting Framework in Iran’s Oil Industry(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Intellectual Capital Financial Reporting information asymmetry Oil industry companies thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۳۱۱ تعداد دانلود : ۲۱۶
Due to the importance of technology and innovation in the oil industry, it is necessary to look more closely at the intellectual property of this industry. Intellectual capital is a concept that can classify and report the technology capabilities and knowledge spillover in a comparative format. The present research is aimed at providing an appropriate framework for reporting intellectual capital in oil industry companies. For this research, semi-structured interviews have been done with 15 experts and people from petrochemical and petroleum companies with intellectual and experiential thinking space. After the interview, the relevant texts were analyzed by the thematic analysis method. Finally, the intellectual capital reporting framework was extracted as a qualitative research product. Then, a questionnaire was designed to assess the acceptance of the qualitative model, which was distributed among the statistical community consisting of professors and PhD students and experts of different universities and companies. The results of the distributed questionnaire showed that the components of the framework were approved by the respondents.
۳.

Identifying the Factors Promoting the Professional Ethics of School Principals with Dematel Approach and Content Analysis(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Higher education Educational Entrepreneurship thematic analysis Demetel Technique

حوزه های تخصصی:
تعداد بازدید : ۶۵۱ تعداد دانلود : ۲۵۶
Purpose: The main purpose of this article was to identify the dimensions and components of promoting professional ethics in the education system for school principals. Methodology: The research method was mixed (qualitative-quantitative). In order to conduct this research, in addition to the documentary study, the content analysis technique with MAXQDA12 software was used to identify the factors and components. The statistical population in this study was all experts in the field of professional ethics. After the interview, 25 theoretical saturations were conducted and all interviews lasted between 90 and 120 minutes. In addition, semi-structured interviews with university experts in 2019 were conducted in the form of open and pivotal and selective codes, and to determine the validity and reliability of these components and indicators, the content validity method and Cronbach’s alpha (0.824) were used. Findings: According to the semi-structured interviews, 202 open codes with 2651 referrals, 19 core codes and 5 selective codes (educational, organizational, individual, socio-cultural and behavioral) were extracted to promote professional ethics. Then, according to the researcher-made questionnaire, exploratory factor analysis was used to confirm the indicators and components. All components were approved with a factor load above 0.6 and Butler coefficient with 0.9 indicated a high correlation between experts. Conclusion: Professional ethics is one of the basic and serious needs in various sectors of education in the country and can provide the grounds for overcoming this situation of recession and lack of trust and confidence and cultural confusion.
۴.

An Appropriate Corporate Governance Model at Iran Insurance Company(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Good Governance Corporate Governance thematic analysis Iran Insurance Company Smart Pls

حوزه های تخصصی:
تعداد بازدید : ۳۶۷ تعداد دانلود : ۲۷۸
Insurance Corporate Governance Code 93 was communicated to the insurance industry of Iran in 2017. However, as the only Iranian governmental insurance organization, Iran Insurance Company has a different corporate governance structure in the insurance industry of Iran. The present study aims to propose a good corporate governance model at Iran Insurance Company. This study is applied research in terms of objectives and descriptive-survey research based on a combined methodology in terms of data collection. Semi-structured interviews were performed with fifteen experts. The final model was proposed through thematic analysis and the Delphi model with five components, including board effectiveness, transparency and disclosure, ownership institution, beneficiary management, and monitoring. The model was examined by delivering questionnaires to a total of 201 senior and middle-level managers and agency directors at Iran Insurance Company. The Kolmogorov–Smirnov test was utilized to determine data distribution, while the Kaiser-Meyer-Olkin (KMO) test and Bartlett’s test were used to examine measurement sample suitability. Also, the partial least square (PLS) method was employed for modeling in Smart PLS. The components were ranked through the Shannon entropy approach. The results demonstrated that board effectiveness had the largest importance among other components. The board structure and composition showed the highest weight. Among the components of board effectiveness, the separation of the chairman and CEO had the highest importance.
۵.

Lived Experience of Adult English Learners Learning English on the Phone(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Virtual Learning Teaching/Learning English Language on the phone Lived Experience thematic analysis Covid 19 pandemic

حوزه های تخصصی:
تعداد بازدید : ۳۸۱ تعداد دانلود : ۲۲۸
In line with the technological advancement during the last few decades, virtual learning has been addressed more widely, which affected English language teaching and learning as well. Since Covid 19 pandemic, which has resulted in the long-lasting closure of educational settings worldwide, virtual learning as the alternative of traditional education has been developed unprecedentedly. An option for virtual learning specifically for language teaching is teaching on the phone which has been mostly neglected in educational research. The aim of this study was to analyse the lived experience of 16 adult English language learners who experienced learning English through one-to-one, audio call sessions. Due to the pandemic, semi-structured interviews were conducted on the phone, which were recorded, transcribed and thematically analysed with a phenomenological approach. Many times revisions of the statements driven from the transcriptions resulted in six themes namely: a) learning on-the-phone as a new, satisfying experience, b) advantages, and c) disadvantages of one-to-one audio sessions, d) the participants’ preferences, e) the requisites of on-the-phone-learning, and f) the expectations of on-the-phone teacher, According to the result of this study, some educational recommendations for improving on-the-phone teaching are: covering four language skills through developing individualised lesson plans based on each learner’s needs and English language proficiency level; holding group video sessions along with one-to-one audio sessions; and using the facilities of messengers like WhatsApp to send audio, video and textual files to learners based on their needs and learning objectives.
۶.

Model of Internet TV Development in Iran Using Marketing Approach(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Internet TV Protocol Marketing Approach thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۵۴۰ تعداد دانلود : ۲۰۳
Purpose: The main objective of this study was to provide a model of Internet TV development in Iran using marketing approach. Methodology: The present study was applied-developmental in terms of objective and exploratory sequential mixed in terms of nature. The statistical population was in the qualitative section was composed of professors and specialists of Internet TV, as well as experts and activists in this department. The experts were identified by purposeful and snowball sampling, which according to the adequacy of the data, a total of 25 experts were interviewed. The statistical population in the quantitative section was 384 ordinary and Internet TV audiences in Isfahan. In the qualitative section, the interview was used as a data collection tool and in the quantitative section; a 58-item questionnaire was used. The research method in the qualitative section was thematic analysis and in the quantitative section, the researcher used the structural equation approach and Smart PLS software. Findings: The results showed that the identification of components and elements of a model of Internet TV development and the relationship between these components and elements by marketing approach led to the development and promotion of Internet TV, by providing and facilitating the necessary conditions and facilities will make more audiences interested in using these services, and finally the result of this study is to provide an appropriate model for the development of Internet TV by marketing approach. Conclusion: The results obtained from the structural equations were evidence that all the designed equations in the qualitative section are approved and all components of the model have significant relationships with each other.
۷.

Identifying Behaviors and Dimensions of Teaching-Learning Leadership of Elementary School Principals: A Qualitative Research(مقاله علمی وزارت علوم)

کلیدواژه‌ها: instructional leadership school-based supervision teacher professional development thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۲۹۷ تعداد دانلود : ۱۴۹
یک جماع کلی در مورد نیاز به حضور مراکزی است که کیفیت یاددهی را بهبود می بخشد. رهبری آموزشی یک فعالیت جامع است که فرصت های را برای پیشرفت حرفه ای معلم و پیشرفت تحصیلی دانش آموزان می کند. در یادداشت چگونه معلمان می روند دهی-یادگیری را بهبود بخشید، مدیریت آموزشی را از سایر مدل های رهبری در سازمان ها متمایز می کند. برنامه درسی و محیط آموزشی برای مدرسه مدرسه، برنامه درسی و محیط زیست می کنند. این پژوهش از نوع کیفی از نوع توصیفی اکتشافی بود. برای شناسایی رفتارها و رهبری آموزشی از تحلیل موضوعی و شبکه مضامین استفاده شد. به منظور جمع آوری و شناسایی موضوعات، مبانی نظری و نظرات متخصصان این حوزه با تحلیل منابع متون در سال های 1990 تا 2018 منتشر شده است که در پایگاه های اطلاعاتی منتشر شده است، و کدگذاری شده است. با توجه به تعداد منابع، از آنها بر اساس معیارهای نمونه انتخاب شدند. برای تحلیل موضوعی از تحقیق کیفی از نرم افزار MAXqda استفاده شد. یافته ها از آن است که رهبری آموزشی دارای، 25 مؤلفه و 177 رفتار است که در آن تعریف هشتم مدرسه، نظارت بر مدرسه، اقدام، رشد حرفه ای معلم، مراقبت، نظارت بر روند بعد یادی-یادگیری، رهبری توزیعی است. و مدیریت برنامه درسی برای تحلیل موضوعی از تحقیق کیفی از نرم افزار MAXqda استفاده شد. یافته ها از آن است که رهبری آموزشی دارای، 25 مؤلفه و 177 رفتار است که در آن تعریف هشتم مدرسه، نظارت بر مدرسه، اقدام، رشد حرفه ای معلم، مراقبت، نظارت بر روند بعد یادی-یادگیری، رهبری توزیعی است. و مدیریت برنامه درسی برای تحلیل موضوعی از تحقیق کیفی از نرم افزار MAXqda استفاده شد. یافته ها از آن است که رهبری آموزشی دارای، 25 مؤلفه و 177 رفتار است که در آن تعبیر مدرسه، نظارت بر مدرسه هشت، اقدام، رشد حرفه ای معلم، مراقبت، نظارت بر روند بعد یادی-یادگیری، رهبری مدیریتی است. و مدیریت برنامه درسی
۸.

Iranian English Learners' Perception of Native and Non-native English Teachers in New Zealand and Iran: A Multilingual Identity Perspective(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Cross-actional influence of context multilingual identity thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۲۴۴ تعداد دانلود : ۲۵۲
This study is a longitudinal mixed method design investigating Iranian English learners' perception of native-speaker English teachers (NSETS) and non-native-speaker English teachers (NNSETS) in New Zealand and Iran within the conceptual framework of Kumaravadivelu (2003), Rudolf (2018), and Benson el al. (2013).  A semi-structured interview and a questionnaire (consisting of 21 Likert items and 3 open-ended questions) were used twice ten months apart in each context. An online narrative interview was employed in 2022 to supplement the data. Non-parametric data analyses were run on the Likert items. Several coding schemes were developed and a thematic analysis was employed. Findings revealed that NNSETS in New Zealand and NSETS in Iran were perceived by the learners as more effective in guiding their students toward developing a multilingual identity. This is interpreted as the "cross-actional influence of context in language learners' perception of teachers regarding L2 identity development in students" in this research. The findings also showed a shift in students' perception from NSETS to NNSETS in both contexts over time due to the better instructional strategies of NNSETS for teaching reading, listening, grammar, and their deeper understanding of the student's needs. This study informs language teachers, teacher educators, and education authorities on 1) the cross-actional influence of context on students' perception of teachers regarding L2 identity development as a normal procedure, 2) the pattern of a shift from NSETS to NNSETS due to the qualifications of NNSETS should be considered in teacher training programs to make the most proficient language teachers accordingly.
۹.

Learners' Perceptions of Computerized Cognitive Training Transfer to L2 Learning: An Adaptive Case for COVID-19(مقاله علمی وزارت علوم)

تعداد بازدید : ۱۲۶ تعداد دانلود : ۹۸
Cognitive Training (CT) refers to programs designed to enhance the efficiency of cognitive and brain mechanisms through practice and/or intentional instruction. A highly controversial issue in the field of Computerized Cognitive Training (CCT) is its possible transferability to non-trained areas; one untouched discipline is second language (L2) learning. Hence, due to the facilitative role of attention and the predictive strength of working memory in L2 development and comprehension, CCT seems necessary for English language learners. Furthermore, few studies have investigated users’ perceptions of potential improvements in their cognitive functioning. To fill such inherent gaps and overcome the imposed barriers of conducting intervention studies during the COVID-19 pandemic era, this study adopted an interdisciplinary approach to explore English language learners’ self-perceived Far Transfer (FT) effects of Remote Adaptive Multi-Domain Computerized Cognitive Training (RAMCCT) in general cognitive functioning and L2-specific cognitive functioning. Thus, online observations of L2 receptive skills courses (reading and listening) and synchronous semi-structured interviews were undertaken with a convenience sample of 11 intermediate EFL learners who completed eight weeks of RAMCCT. Thematic Analysis (TA) revealed perceived advances in working memory, attention, multitasking, processing speed, hand-eye/ear coordination in general cognitive functioning, and improvements in either one or both of the L2 receptive skills in terms of attention and comprehension and speed. The results are discussed by the corresponding links between attention, working memory, and multitasking, together with the automatization of the core cognitive processes. Implications address game designers, L2 teachers, teacher training programs, and researchers.
۱۰.

Providing a Framework for Virtual Reality Functions in B2B Business Customer Journey with a Focus on Immersion Features(مقاله علمی وزارت علوم)

کلیدواژه‌ها: B2B Businesses Customer Journey Immersion thematic analysis virtual reality

حوزه های تخصصی:
تعداد بازدید : ۱۵۶ تعداد دانلود : ۱۲۴
Due to the dispersion of these functions in the literature and their anonymity, the purpose of this study is to identify the functions of virtual reality immersion feature in B2B business customer journey and provide a framework. The concept of these functions involves the three stages: before the purchase, purchase and after the purchase of this journey.This study has been done by adopting a qualitative approach and thematic review method. The required data was collected through literature review. First, research articles on B2B marketing and virtual reality were searched in Google Scholar and Scoops databases, and during the steps and filters, a total of 274 articles were extracted from these two databases. Duplicate article, 257 articles were obtained. In the next step, by applying the exclusion criteria, 224 articles were deleted and finally 33 articles were finally reviewed. After performing the thematic analysis steps, 67 codes were extracted, which were presented in the form of four themes or main functions and nine themes or sub-functions. The findings of this study contribute to a more comprehensive understanding of managers and marketing and sales experts of the functions of the VR immersion feature at each stage of the B2B customer journey. Managers and owners of B2B businesses can use these functions in customer journey based on their marketing and sales goals and enjoy its benefits. It also helps researchers identify and improve the scientific and managerial understanding of the functions of the VR immersion feature and how it creates value in B2B client journey. According to the results of this research to future researchers, reviewing the literature with more sources and a wider period, developing a research model using other theories; And model testing with initial data is recommended.
۱۱.

Identifying Human Resource Management Indicators with a Strategic Tthinking Approach in the Organization for the Collection and Sale of Proprietary Property(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Human Resource Management with Strategic Thinking Approach thematic analysis Fuzzy Delphi analysis

حوزه های تخصصی:
تعداد بازدید : ۹۶ تعداد دانلود : ۹۹
The aim of present study is to identify the characteristics of human resource management with a strategic thinking approach in the Organization for the Collection and Sale of Proprietary Property in Iran. In terms of aim, the present study is an exploratory study based on semi-structured interviews, and in terms of results, it is developmental. The statistical population of the study included executive experts who were fully familiar with the Organization for the Collection and Sale of Proprietary Property. The sampling method in the qualitative section was snowball sampling. A total number of 15 managers and officials of the Organization for the Collection and Sale of Proprietary Property of Iran, including members of the Board of Directors, consultants and managers, and deputies and heads of departments was selected in this section. The first step involved identifying human resource management indicators with a strategic thinking approach through interviews with experts and qualitative data analysis (thematic analysis). Also, to confirm the extracted themes and check the reliability of the interviews and reach a consensus on the extracted themes, a questionnaire was designed based on the findings of the thematic analysis and completed by experts and fuzzy Delphi analysis was performed. Based on results of research regarding the indicators for human resource management with a strategic thinking approach in the Organization for the Collection and Sale of Proprietary Property, five main indicators, including situational factors, stakeholders’ group, and selection of human resource policy, achievements and long-term results were identified.
۱۲.

Sociological Analysis of Accounting Measurement Theories(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Accounting Measure Theories Sociological Paradigms positivism interpretive thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۱۷۱ تعداد دانلود : ۱۳۲
Due to the existence of various paradigms and theories in accounting and various methods introduced to measure accounting values, as well as the lack of a complete and well-defined framework of these theories in terms of sociological paradigms, we decided to analyze sociology from theories. To achieve this goal, we used the content analysis method. In this way, first by examining the schools and theories of sociology and the main paradigm of positivism, interpretiveness, identification and components that were the characteristics of these paradigms were extracted and categorized from the themes and then the outputs were approved by sociology professors. And then accounting measurement theories and various theories using the method of taking notes from books and texts and articles extracted and sociological components in the context of accounting theories are searched and analyzed and at the end of accounting theories according to The extracted themes and their analytical codes are classified and analyzed and interpreted based on the obtained results. The results of the analysis of themes, new theories of accounting measurement tend to interpretism in which the role of the accountant is more prominent and historical cost theory is classified as a positivist sociological theory.
۱۳.

فراتحلیلی بر شناخت رویکرد امنیت غذایی در چارچوب اصول حکمروایی خوب(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Food security Good Governance thematic analysis Meta - analysis

حوزه های تخصصی:
تعداد بازدید : ۱۷۵ تعداد دانلود : ۹۵
مسئله تامین غذا، همواره جزء مسائل مهم زیستی انسان محسوب می شود و در مراحل مختلف تولید تا توزیع و مصرف، با مسائلی احتمالی روبه رو است. تاکنون نظریات، گردهمایی ها، پژوهش ها، مطالعات و قوانین و مقررات متنوعی در این راستا تنظیم و ارائه شده تا رفع نیاز اولیه انسان با حداقل مشکل، صورت گیرد، اما این هدف، کاملا به موفقیت محقق نشده است. شناسایی و اطلاع از علل این مسئله، نیازمند شناخت و کسب آگاهی همه جانبه از حیث نظری، تجربی و پژوهشی است تا شکاف ها و خلآهای احتمالی را روشن سازد. لذا، در پژوهش حاضر، این سه نوع مطالعه در قالب سه لایه نگرش، مواد پژوهش و روش، انجام شده است تا ضمن شناسایی ابعاد امنیت غذایی و سیر تکاملی آن، چگونگی تطبیق پذیری با مقررات، سیاست ها و قوانین را بررسی نموده و با تحلیل و بررسی پژوهش های پیشین در این حوزه و مقایسه این سه مطالعه، شکاف دانشی، تجربی و پژوهشی را در زمینه امنیت غذایی شناسایی نماید. از این رو، روش پژوهش، آمیخته شامل مطالعه کتابخانه ای-مروری، تحلیل تماتیک و فراتحلیل است. براساس نتایج پژوهش، پایه دانشی امنیت غذایی که شامل موجودی، دسترسی، مصرف و حکمروایی خوب است، با پایه تجربی و پژوهشی تفاوت دارد و بین مطالعه دانشی و پژوهشی، شکاف عمیق و قابل توجهی وجود دارد. به روزسازی قوانین و سیاست ها در کنار انجام پژوهش های کاربردی با محوریت حکمروایی خوب غذا، از جمله راهکارهایی است که می تواند این شکاف را پوشش دهد.
۱۴.

Identifying the Components of the Acceptance of the maternal role: A qualitative study(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Motherhood Role Acceptance thematic analysis Qualitative study

حوزه های تخصصی:
تعداد بازدید : ۱۳۳ تعداد دانلود : ۱۵۳
Background and Aim: mothering is one of the biggest challenges in women's lives that can affect their mental health. Awareness of the role of motherhood and acceptance of this role by women can help the health of mother and child. Therefore, it seems necessary to identify the components of accepting the mother's role. the aim was to identify the components of accepting the role of mother for married women without children. Methods: This study was conducted with a qualitative method and a library approach. The statistical population of the research was 75 books, articles and theses related to the topic of motherhood and the role of the mother in the years 2000 to 2022, from which 31 articles were selected in a targeted manner and the data were analyzed using the thematic analysis method of Brown and Clark (2006). Results: The findings were classified in the form of 25 organizing categories and 5 main categories including individual, family, social, cultural and economic components. Conclusion: The results of the present study showed that identifying the components of accepting the role of mother can be the basis for adopting educational and support measures for women.
۱۵.

Thematic Analysis of Parents’ Perspective on the Advantages and Disadvantages of Online Education during the COVID-19 Pandemic

کلیدواژه‌ها: Online education parents Covid-19 pandemic Positive Psychology thematic analysis

حوزه های تخصصی:
تعداد بازدید : ۱۱۶ تعداد دانلود : ۱۱۳
Objective:  The goal of this study was to find out, through qualitative research, how high school parents see the pros and cons of online education during the COVID-19 epidemic. Methods: The sample for the present study included several of mothers of male and female Tehran high school students. For data analysis, Braun and Clarke's (2021a) thematic analysis model-based methodology was utilized. Results: The data revealed a comprehensive theme composed of two major themes, one with six sub-themes and the other with two sub-themes: 1) psychological capital with self-others care, self-efficacy beliefs, psychological resilience, hope, coping measures, and self-loving causal attributions sub-themes; and 2) technological capital with technology ethics and cultural literacy of technology sub-themes. Conclusion:  In addition, both practical and theoretical implications for the parental character strengths model were examined.
۱۶.

Identifying and Prioritizing the Dimensions and Components of Cultural Participation Using Thematic Analysis and OPA Techniques: Islamic Azad Universities of Hormozgan Province(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Student Cultural Participation Islamic Azad University thematic analysis OPA

حوزه های تخصصی:
تعداد بازدید : ۱۵۳ تعداد دانلود : ۱۶۷
The present study was conducted aimed to identify the dimensions and components of cultural participation in universities (case study: Islamic Azad Universities of Hormozgan province). This study is a mixed exploratory research that in the qualitative section using the Thematic analysis technique and based on semi-structured interviews with 20 experts to identify the dimensions and components of students' cultural participation; also, also, in order to prioritize the dimensions and components of cultural participation, the OPA (Lingo software) technique was used based on the opinions of 7 experts. In the thematic analysis part, 51 basic themes, 12 organizing themes and 4 comprehensive themes were identified. Based on the results of OPA technique, the indicators of "quality of cultural programs, proper planning, how to implement cultural programs, motivational behavior pattern, attention to students' opinions, institutional trust, spirit of participation, security, social health, social communication and new communication media" They were ranked 1 to 12, respectively. Findings of this research can provide deep insight to senior decision makers and cultural managers and provide the basis for more cultural participation of researchers and students.
۱۷.

Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Strategic reference points thematic analysis Delta model Lock-in marketing strategy

حوزه های تخصصی:
تعداد بازدید : ۳۶۲ تعداد دانلود : ۳۲۰
Background: Market strategy design involves the analysis of market position, identification of market opportunities, and understanding the strengths and weaknesses of an organization. It aims to create favorable competitive conditions by defining different market segments. In recent years, researchers have made efforts to develop models that can effectively determine ideal marketing strategies and promote their alignment and synergy at the organizational level.Objective: This study aims to design a comprehensive marketing strategy development and alignment model, which has been relatively understudied in academic research.Method: The present research builds upon the Strategic Reference Points (SRP, S) theory and utilizes thematic analysis to formulate a new framework and strategic reference points for an industry-specific marketing strategy. It also addresses the coordination between marketing strategies at both the business and corporate levels, employing the Delta model.Findings: A thematic network analysis was conducted based on interviews with industry experts. The research findings identified key dimensions of strategic reference points and provided theoretical and operational definitions of the power industry concept. These dimensions, namely "customer engagement" and "switching costs," were incorporated into the final model design. Leveraging the Delta model, the study resulted in the formulation of the Lock-in marketing strategy model. The research findings and the proposed model offer valuable insights and practical strategies to overcome current industry challenges, enhance agility, and facilitate effective decision-making in the field.
۱۸.

Identifying and Prioritizing Spiritual Health Factors Effective on Tourism Stakeholders’ Resilience(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Spiritual Health Resilience tourism industry stakeholders thematic analysis interpretive-structural modeling (ISM)

حوزه های تخصصی:
تعداد بازدید : ۱۲۳ تعداد دانلود : ۱۰۶
Stakeholders of the tourism industry are facing crises with many stress factors. Resilience is one of the most essential human abilities in critical situations. To improve the resilience of the stakeholders of the tourism industry, paying attention to spiritual health is very important. Spiritual health is a fundamental factor in the resilience of tourism industry stakeholders. This study aims to present a model of identifying and prioritizing the effective factors in spiritual health on the resilience of tourism stakeholders. For this purpose, information was collected through an in-depth study of the subject literature, and an in-depth interview with 15 experts in the field of tourism who are familiar with tourism, spirituality, and culture, and coding was done with the exploratory approach of thematic analysis and using ATLAS-ti software. And finally, 28 indicators and six components were extracted. Then, in the next stage, the research components were implemented by 15 research experts using the questionnaire and interpretive-structural modeling (ISM) method, and using MATLAB software, the position, importance, and effectiveness of the extracted research components were presented at six levels. The results of this research state that the element of spiritual structure in tourism has the most impact and is the cornerstone of spiritual health in the resilience of the Stakeholders of the tourism industry, and the component of spiritual perception of the tourism stakeholders has the most effectiveness.
۱۹.

Rural Elites; the Causes of Migration and Attracting their Participation in the Process of Rural Development with Thematic Analysis Approach (Case Study: Kurdistan Province)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Rural development Rural Elites immigration thematic analysis Kurdistan province

حوزه های تخصصی:
تعداد بازدید : ۶۸ تعداد دانلود : ۷۷
Purpose- Rural elites, as the most important human capitals of rural communities, are a distinct and progressive stratum in various dimensions of development, and their persistence in villages can be effective in accelerating the process of rural development. Nonetheless, studies show that due to various reasons, elites are less persistent in villages and often migrate to cities. Therefore, the purpose of this research is to analyze the causes of elites' migration and how to attract the elites’ participation in the process of rural development in Kurdistan province.Design/Method/Approach- This study was conducted in the framework of interpretative-constructive paradigm and the research method is thematic analysis. In-depth individual semi-structured interviews were employed to collect data.Findings- The results showed two overarching themes namely rural repulsion (including six organizing themes: family and social determinism, weak infrastructure, geographical isolation, environmental challenges, weak economic conditions and weak local and regional management) and urban attraction (including four organizing themes: personal improvement, economic opportunities, social opportunities, and the use of infrastructures and facilities) are the most important causes of rural elites’ migration. Furthermore, the findings revealed that the elites’ participation in rural development could be possible through three overarching themes namely empowering villagers (including four organizing themes: capacity assessment, skill training, strengthening vitality, raising the level of villagers' demands), developing employment and entrepreneurship (including two organizing themes: promoting innovation and economic investment) and efficient rural management (including two organizing themes: managing social challenges and occupying managerial positions).Originality/value- The rural elites’ migration is accompanied by many negative consequences for rural communities. Nevertheless, there is a gap in studies regarding its causes and especially how to attract their participation in the process of rural development. The present study can be a basis for future researches in this field.
۲۰.

To have or not to have a Choice in Writing Topics and Positions(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Preference grounded theory thematic analysis motivation

حوزه های تخصصی:
تعداد بازدید : ۱۰ تعداد دانلود : ۷
The prevailing assumption in education is that students should have the ability to choose their writing topics and positions. However, this belief lacks substantial empirical evidence. To investigate this further, Semi-structured interviews with 40 male students in the field of English Language Teaching in Farhangian University who had completed two argumentative writing assignments in a university course were conducted. One assignment allowed them to choose their writing position, while the other assignment had the position assigned to them. These students were in their second to third year of study and possessed above-average writing skills. Our interview protocol focused on exploring their evolving perspectives on choice as a motivating factor in this specific writing assignment. Applying a grounded theory approach to thematic analysis, it became evident that students believed they should be able to choose their writing topics because they were more likely to be interested in them and had a better understanding of the subject matter. They also perceived that choice enhanced their motivation and the quality of their writing, ultimately influencing their grades. While most students in the study expressed a preference for choice, they also recognized several advantages of not having choice. These included the opportunity to enhance their writing skills, develop new perspectives, and cultivate tenacity in their writing.