درخت حوزه‌های تخصصی

Purpose: Education is one of the important factors of economic and social development and the education industry is one of the largest and most tangible industries in the world. Therefore, the aim of this study was to providing a customer value maturity model based on the dynamic capabilities of educational institutions. Methodology: This study in terms of purpose was applied and in terms of implementation method was qualitative. In this study number of 15 people after checking the inclusion criteria such as work experience of at least 10 years and at least bachelor's education with using the purposive sampling method were selected from among the experts of non-governmental educational institutions of the senior school in Tehran city. The tool of the current research was a semi-structured interview with selected experts, which its validity was confirmed by the triangulation method and its reliability was calculated by the method of the coefficient of agreement between two coding 0.88. Data were analyzed by content analysis method. Findings: The results of the present study indicated that for the customer value maturity model based on the dynamic capabilities of educational institutions were identified number of 268 open codes in 5 core codes or levels, respectively including the analysis the value proposition of customer, definition and design the value proposition of customer, management and expansion the value proposition of customer, implementation and execution the value proposition of customer and evaluation and optimization the value proposition of customer. Therefore, the educational programs in the customer value maturity model based on the dynamic capabilities of educational institutions were drawn at five levels based on the level of maturity and value. Conclusion: According to the identified codes and levels for the customer value maturity model based on the dynamic capabilities of educational institutions can be taken an effective step in the direction of customer value maturity.

Purpose: With the expansion of technology and its impact on the various aspects of human life, particularly in the field of commerce and exchanges, and with the expansion of competition in the field of international trade, the study of various aspects of electronic commerce as one of the most important effects of this type of business, is inevitable. The present research seeks to answer the main question: "what is the judicial citation of electronic evidence in electronic commerce cases, and what legal and social effects will it have?". Methodology: The present study is a descriptive-analytic (qualitative) one and uses inferential methodology using the researcher's ability to understand the legal scans related to the judicial citation of electronic evidence in electronic commerce cases and also to rely on evidence and facts are used. Findings: Using electronic communications as a means of conducting various types of interaction, such as deals, poses an important topic for e-commerce that due to the features of cyberspace, the clarification of the legal system in electronic commerce cases has a particular importance to the other issues of IT rights in the line with judicial justice. Conclusion: If the process of discovery and access to electronic evidence is carried out in accordance with the legal principles, it can be the basis for issuing the sentence and the rules governing the evidence (law) are also the same for the electronic commerce cases.

Purpose: This study aims to explore the professional development needs of rural teachers to identify targeted strategies that can enhance their professional growth and effectiveness. Methodology: This qualitative study involved 31 rural teachers, utilizing semi-structured interviews to gather data. Interviews were audio-recorded, transcribed, and analyzed using NVivo software to ensure thematic accuracy and depth. Theoretical saturation was achieved to ensure comprehensive coverage of the topics discussed. The study's approach was grounded in qualitative methodologies, with an emphasis on capturing the lived experiences and insights of the participants. Findings: Four main themes were identified: Access to Resources, Professional Growth, Challenges and Barriers, and Suggested Improvements. Access to Resources highlighted issues like unreliable internet and inadequate professional materials. Professional Growth focused on the importance of collaborative learning and skill development. Challenges and Barriers included financial and geographic constraints, while Suggested Improvements called for policy reforms, infrastructure development, and community engagement to support rural teachers. Conclusion: The study highlights the complex challenges rural teachers face in accessing and benefiting from professional development opportunities. It suggests that tailored interventions are necessary to address these unique needs effectively. By focusing on specific improvements such as enhanced infrastructure, policy support, and community involvement, stakeholders can significantly impact the professional lives of rural teachers.

Purpose: The knowledge transfer in educational systems, especially higher education plays an important role in improving their educational and non-educational functions. Therefore, the purpose of this study was to present the strategic orientation model of knowledge transfer in University of Applied Sciences and Technology. Methodology: This study in terms of purpose was applied and in terms of implementation method was descriptive from type of correlation. The research population was all the managers and employees in University of Applied Sciences and Technology in Tehran city with number 450 people. The sample size based on Cochran's formula was estimated to be 207 people, who were selected by multi-stage cluster sampling method. The tool of the present study was a researcher-made questionnaire with 36 items, whose face validity was confirmed by the opinion of experts and its reliability was calculated by Cronbach's alpha method 0.95. The data after collecting with a researcher-made questionnaire were analyzed with the methods of exploratory factor analysis in SPSS and Smart PLS software. Findings: The findings of the present study showed that the strategic orientation model of knowledge transfer in University of Applied Sciences and Technology has 36 items in 6 categories including causal factors (with 6 items), central phenomenon (with 3 items), contextual factors (with 7 items), intervening factors (with 4 items), strategies (with 14 items) and consequences (with 2 items), which their factor load was higher than 0.40, their average variance extracted was higher than 0.50 and combined and Cronbach reliability was higher than 0.70. Also, the strategic orientation model of knowledge transfer in University of Applied Sciences and Technology had a good fit and the causal factors had a direct and significant effect on the central phenomenon. The central phenomenon, contextual factors and intervening factors had a direct and significant effect on the strategies and the strategies had a direct and significant effect on the consequences (P<0.001). Conclusion: The results of this study about the strategic orientation model of knowledge transfer in University of Applied Sciences and Technology can help the officials and planners of the University of Applied Sciences and Technology to improve the educational status of the university through knowledge transfer.

Purpose: The present research was performed to design interactive model of digital marketing in the area of online service startups based on mobile commerce in modern sociology. Methodology: This study was of fundamental type regarding the objective, and combined type regarding the method of implementation (qualitative and quantitative). The research population consisted of experts familiar with the issue in Hormozgan province in 2020, out of whom 20 were chosen as the sample through purposeful sampling method as the sample. The research instrument of the qualitative part was based on domestic and international research, wide the research instrument for the quantitative section was a 20- item questionnaire based on the qualitative part. In the qualitative section, using fuzzy Delphi method, the factors were identified and confirmed or screened, while they were ranked in the quantitative section using fuzzy DANP method. Findings: The results indicated that after three rounds of fuzzy Delphi, 15 indices were identified across six elements including technical/technological, personal user, social, customer orientation, perceived value, and reliability. Other results based on the fuzzy DANP method indicated that the user personal elements, plus social elements, reliability, perceived value, technological/technical, and customer orientation had the largest weights respectively. In addition, validity, personal innovation, and online experience claimed the first to third ranks in terms of weight. Conclusion: The results indicated the effective role of three elements of personal user, social, and reliability in comparison to other elements, which could be exploited by managers and planners to improve digital marketing based on mobile commerce.