درخت حوزه‌های تخصصی

Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.

Purpose: The purpose of this study was to investigate the effect of training memory enhancement skills on improving the dictation of female students with learning disabilities (writing). Methodology: The present study was a semi experimental design with pre-test / post-test design with control group. The population of the study consisted of all female primary schoolchildren with dictation disorders who were studying in Arak district schools in the academic year of 1995-94. Among the referral students had problems with dictation by a teacher of 30 students who had diagnostic criteria for dysfunction disorder. They were randomly assigned to two experimental groups (15 people) and control (15 people). Information was collected by version 5 of Stanford / Binet's Intelligence Lab and a researcher-made spelling. The experimental group was trained in memory enhancement skills in 10 sessions while the control group did not receive any training at this time. Data analysis was performed using multivariate analysis of covariance using SPSS-22 software. Findings: The results indicated that there was a significant difference between the post test scores of the two experimental and control groups at the level of 0.05 and the students' writing scores improved after the training sessions. Discussion: The training method used in this study can be suggested as a desirable method for improving the dictation of dyslexic students.