درخت حوزه‌های تخصصی

As changes in information technology have a significant impact on the structure of companies, integration within the supply chain, which exists directly or indirectly in the structure of any company, can be beneficial for company performance. This study examines the indirect impact of customer responsiveness integration within the supply chain on the economic sustainability of the supply chain through the adoption of blockchain technology as a dynamic capability component in the automotive industry using a Bayesian Structural Equation Modeling (BSEM)approach. The statistical population of the study consists of experts, supervisors, and managers of automotive companies, with 123 individuals selected through non-probability sampling. To assess the validity of the questionnaire, opinions of experts weresought, and Cronbach's alpha was used to determine the reliability of the questionnaires. The SEM-AMOS24 software was used to analyze the research hypotheses and examine the validity of the model usingBSEM. Thefindings of the study indicate that internal integration, including customer and supplier integration, and external integration within the supply chain, have a significant impact on the relationship between blockchain technology adoption and the economic sustainability of the supply chain. Additionally, customer responsiveness about Supply Chain Integration (SCI) and economic sustainability is achieved by attracting desirable domestic and foreign investors.

Macroeconomic factors significantly influence a country's economy and financial markets, thereby playing a pivotal role in the development of financial products. The PESTEL framework serves as a comprehensive analytical tool to examine the impact of political, economic, social, technological, environmental, and legal factors in identifying opportunities and threats for financial product development. This study utilizes the PESTEL model to analyze the impact of macroeconomic factors on the evolution of financial products and explores the associated opportunities and challenges. The research investigates macroeconomic factors such as interest rates, inflation, economic growth, political stability, societal changes, technological advancements, growing environmental consciousness, and regulatory frameworks. Data were collected from reliable secondary sources and analyzed using qualitative content analysis. Findings indicate that political stability and government support for financial innovation can foster the development of new products. Conversely, political instability and unexpected regulatory changes pose significant threatsto financial firms. Economic conditions like interestrates and economic growth exert a substantial influence on market demand and access to capital. The results suggest that lower interest rates and economic growth create favorable opportunities for financial product development.Furthermore, evolving consumer needs and preferences, coupled with technological advancements, particularly in fintech, are transforming financial processes and customer experiences, enhancing efficiency, and improving customer satisfaction. Additionally, the increasing focus on environmental issues has driven demand for green and sustainable financial products. This research recommends that financial managers and policymakers analyze and understand these factors tocapitalize on emerging opportunities and mitigate risks by adapting to environmental and technological changes. Future research can delve deeper into the intricate relationships between these factors through a more international perspective