درخت حوزه‌های تخصصی

The purpose of this study is to investigate the role of e-commerce marketing capabilities in enhancing Iranian carpet export capabilities via a paradigmatic model. In fact, the present study seeks to identify various factors that may influence the role of electronic marketing capabilities in promoting Iranian carpet export capacity. The identified strategies obtained from the paradigmatic model in this study are ranked in order to develop an understanding of the strength of their effects on the outcomes of e-marketing at the international level. In terms of research philosophy, the present study is based on interpretive paradigm and is considered an applied-developmental research in terms of research orientation. The data were collected using semi-structured interviews and a standardized questionnaire. The study population consisted of experts and managers of the carpet industry in Iran, who were selected using purposive sampling. Data analysis was carried out using theme analysis approach in MAXQDA software, and quantitative data were analyzed using interpretive structural modeling in Excel software. The main finding of the present study is to introduce a paradigmatic model of the role of e-commerce marketing capabilities in promoting Iranian carpet export capability. This model identifies and introduces contextual, causal, strategic, and intervening factors as well as the implications of developing e-marketing capabilities with the primary concern of promoting the country's carpet export capabilities. In addition, in the quantitative phase of the study, thirteen strategies affecting two categories of short-term and long-term outcomes were ranked based on the strength of their impact on outcomes.

The purpose of this study is to provide a comprehensive model for the assignment of unfinished construction projects with their economicization approach. This research was conducted qualitatively with the data theory of the foundation. For this purpose, a researcher with 26 experts and specialists in the fields of Management and Planning Organization, the Majlis Research Center and the provincial civil affairs department coordination that purposive sampling (snowball) were interviewed. The text of the interviews was uploaded in MAXQDA10 software and then open coded using the software. After extracting the codes, the main categories were extracted using axial coding. Then, by discovering the relationship between the central categories, and then by performing selective coding and identifying the central category, the desired model based on data theory is presented as a paradigm. The results of data analysis in the form of a template are: Underlying conditions (classification of unfinished construction projects, their economization and assignment of unfinished construction projects), causal conditions (the first step is to control and limit the approval of new projects, the next step is to classify and present a schedule, economic For all incomplete development projects and transfers based on the existing legal instruments of transfers and participation), intervention conditions (lack of proper use of the capacities of existing laws and failure to specify the general policy law of the forty-fourth principle in the transfer of projects, lack of Effective entry of the Privatization Organization due to the difficulties of assigning development projects to companies, lack of accurate information on development projects of state-owned companies and provincial projects, between the systemic nature of the issue and the unclear method of pricing projects), strategies (codification of legal prerequisites, preparation of regulations and systems related to the transfer, preparation of a list of the most probable cases of transferable projects, coordination of responsible bodies due to the inter-institutional nature of the issue and determination of prices through auctions, negotiations, etc. Depending on the application of each method) and the outcome (creating sufficient motivation for managers, operators and current stakeholders of projects and projects by creating a method of returning the saved resources from investment with the participation of the private sector, aggregation and refinement A set of relevant and effective regulations and the availability of all laws and regulations governing private sector investment in development projects, the dissemination of information on all projects in the electronic system and public access to all investable applications as well as contract terms and all subsequent contract developments. The entire duration of the construction, operation or transfer, full transparency of the transfer process to reduce rent-seeking behaviors and pave the way for private sector activity).