درخت حوزه‌های تخصصی

According to the matter of knowledge-based businesses development in economic development and job creation of the state, it is so important to identify effective strategies and factors in developing entrepreneurship, supporting commercializing and branding of knowledge-based businesses and the environment in which these businesses fare formed. The purpose of the present research is offering an entrepreneurial branding model to knowledge-based firms. This is a qualitative research with the grounded theory approach. In this research, 20 experts of marketing, branding fields and managing directors of knowledge-based firms were studied through semi structured interviews by using purposive sampling method. Interviews were continued up to reach theoretical saturation point and after analyzing extracted codes in triple coding stages, 165 primary conceptual propositions were identified from open coding, 5 categorical propositions from axial coding and 23 main factors from selective coding and then the final model were extracted. In paradigm model of grounded theory, the pivotal phenomenon of the research has been considered the entrepreneurial branding process in the knowledge-based firms of the state and the casual, demographic and intervening conditions of this phenomenon were identified after fulfilling research stages. It was also offered the results and consequences of branding in these types of institutes in the model.

The current research examined the use of lexical bundles in the result sections of research papers by Iranian non-native writers in the field of applied linguistics. The WordSmith Software was applied to identify lexical bundles. In addition, the two analytical frameworks Biber et al. (2004) and Ruiying and Allison (2003) were used to categorize the bundles with regard to their structural features and their moves and steps. Moreover, with the aid of concordance, the identified clusters were analyzed and categorized according to their communicative functions. The results of the current research showed that Iranian writers relied heavily on the use of specific formulaic bundles to perform the communicative functions associated with the moves and steps. The findings also revealed that four moves out of six moves were mostly used by Iranian authors. Moreover, the researchers found that the extensive range of formulaic clusters used to demonstrate Move 2, Reporting results, the least bundles occurred in Move 4, Summarizing results, and also no clusters were used in Move 5, Evaluating the study along with Move 6, Deductions from the research by Iranian writers. The findings of this study boost the awareness of formulaic sequences usage for novice writers in particular discourse and communicative function.