درخت حوزه‌های تخصصی

This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty. In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 300 customers of the Digikala Website in Isfahan, Iran. Structural equation modeling (SEM) is used to test the research hypotheses. According to the results, the service quality, consumer traits, and perception-based factors significantly affected customer satisfaction. Also, e-brand love had a significant impact on e-trust and e-loyalty; e-trust significantly affected e-brand love and e-loyalty, and e-brand love had a significant impact on e-loyalty. To the best of the authors’ knowledge, this research stands among the first to evaluate the factors affecting electronic brand love and loyalty. The evaluation of brand love on loyalty demonstrated that the greater the amount of love and fascination with a brand, the higher the positive effect on consumer loyalty. Overall, managers are recommended to do their best to eliminate misunderstandings and create an interest in consumers, ultimately leading to greater customer loyalty. Managers should pay more attention to brand experience dimensions, such as sensory marketing. In this regard, creating a brand community by e-retailers is very helpful.

With the rapid advancement of information and communication technology (ICT), public administration has adopted the concept of e-government. The academic literature produced many studies in the field of E-government (E-GOV) services, however, there is limited research on such services from the perspective of bibliometric and Network analysis. Therefore, this study aims to present a bibliometric and network analysis of the E-government services literature review obtained from the Scopus database, published between 2011 to 2021. This study uses a five-step method including (1) defining keywords, (2) initializing search outcomes, (3) inclusion and exclusion of some elements of the initial result, (4) compiling initial data statistics, and (5) undertaking analysis of data. The analysis starts by identifying more than 4,880 published articles related to E-government services published between 2011 and 2021. The study findings revealed that the highest number of publications on the E-government Service was in 2019 (102 articles), the top contributing affiliation was Brunel University London, the leading influential country was the USA, and the top contributing Source was Electronic Government. Furthermore, Lu J. occupied the first rank in the list of the most influential authors in terms of citations, while Weerakkody V. occupied the list of the top authors with high publications 20 papers. Likewise, this study showed that there is a collaboration among some authors. This research identified four research clusters by which researchers could be encouraged to widen the research of E-government services in the future. The bibliometric and network analysis of E-government services helps to graphically display the publication's assessment over time and identify domains of current studies' interests and potential directions for further studies. Finally, this research draws a roadmap for future investigation into E-government services.