درخت حوزه‌های تخصصی

Purpose- the present study was conducted with the aim of evaluating and measuring the realization of creative village indicators in Nair County, to provide grounds for creative class of rural community, audience and consumers of creative products outside the village environment by relying on ecological lifestyle processes. Design/methodology/approach- the present theoretical study is conducted with applied purposes using the descriptive-analytical method. The statistical population of the study is 33 villages in Nair County with more than 50 households, having a total of 2937 households. The sample size was estimated to be 340 people based on Cochran's formula. Distribution of the number of samples in the villages is determined in ratio with their population. In order to examine the subject in six dimensions of flexibility, innovation, promotion, risk taking, leadership and participation, 43 indexers were used in a combined manner, based on the studies of other researchers. The face validity of the questionnaire was confirmed by the panel of experts and specialists in this field and the reliability coefficient was calculated for the questionnaire at 0.723. Also, the opinions of 30 experts and specialists were used to give weight to indicators and indexers of the creative village through Swara weighting technique during two stages. The results show that, the average indices of creative village are not in a favorable situation. Findings- the results of single sample t-test indicated that, the total average of the creative village indicator was 2.993 and rural creativity in the study area is at a weak level and is vulnerable. The results of CODAS technique from the leveling of 33 villages showed that, 2 villages are at the optimal level and 17 villages are at the weak level. Among them, the villages of Golestan and Saqqechi were in the highest level and the villages of Qare Tape and Meymand were in the lowest level of creativity. Originality/value- In the present study, the rural creativity was examined from the viewpoints of both local community and experts using various techniques. And through several referring to experts and specialists, the importance of each index and their prioritization were checked and their accuracy was ensured. Also, most of the conducted studies have examined rural creativity in the field of tourism, while the present study has investigated rural creativity and its realization in general and in all fields.

Purpose- Owramanat County in Kermanshah province with 14 tourism regions, is one of the best tourist destinations of Kermanshah province, in which the tourism activists have faced challenges during the period of the outbreak of the Covid-19 pandemic. The purpose of the present study is to evaluate and analyze the resilience of rural tourism and identify the key drivers affecting it in the face of Covid-19 pandemic in Owramanat County. Design/methodology/approach- the present applied, quantitative study has been conducted with a combined approach (combination of descriptive-analytical and exploratory methods). The questionnaire method was used for data collection and its validity and reliability have been confirmed by observing scientific principles. In order to achieve the purposes of the study, the opinions of 150 people from the local community active in the field of tourism were used to evaluate the resilience, and the opinions of 30 experts were used to identify the primary factors affecting the resilience and also the views of 25 experts were taken into consideration in order to identify the key drivers affecting the resilience of rural tourism. The SPSS and MICMAC software were used to analyze the collected data. Findings- The research findings showed that, the average of four variables including local government budget, environmental knowledge, community welfare, and social support system as the main components of the resilience of rural tourism were 1.757, 2.358, 1.808, and 2.295 respectively and have been significantly lower than the base average. The overall assessment results showed that the calculated average with a value of 2.014 has been significantly lower than the medium level. The results also showed that, among 17 factors affecting the resilience of tourism, 5 factors of government financial support, financial capital, sanitary equipment, infrastructural facilities and disease control are the most effective key drivers on resilience. Originality/ value- Evaluation and analysis of the resilience of rural tourism in the face of Covid-19 pandemic with an approach of presenting the key indicators and variables in this field and also identification of key drivers affecting the resilience of rural tourism have received less attention from researchers and this proves the originality of the present study.