درخت حوزه‌های تخصصی

Rural tourism can be defined as a tourism product, which approach accentuates the importance of supply management and marketing activities. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions. Iran is world famous for kind hospitality, friendliness, and a beautiful Landscape and villages. Beautiful historical villages and rural areas, like Gilanian villages have been visited by many foreign and domestic tourists. Definitely, Tourism industry in the villages has positive and negative consequences. Some experts focus on the positive aspects and vice versa. Some experts disagree with this industry and believe that must be prevented rural tourism. The main purpose in this paper is to investigate and Introduction of tourism centers in Gilan villages. The method in this paper is quantities and also action research and tools of data collection is documental, in-depth interview and participate .

Today, there is a new trend in architecture called "architecture for tourism", That one of the emphasized principles of it is the value of the traditional architecture of tourism in sustaining, sustainable tourism. In fact, the appearance of this new approach responds to the changes that have been made in the geography of the tourism market in the postmodern era, due to the changing needs and interests of tourists to exclusive and unique destinations. As regards that the native architecture of each region, reflecting its economic, social, cultural and environmental conditions, is an appropriate response to the principle of uniqueness in the competitive tourism market. The main emphasis of architectural tendency for tourism is the design and construction of tourism structures with the native architecture approach. In this regard this stem-applied research that is conducted using a descriptive-analytical method, and its information has collected from two sources of documentation in the field of questionnaires distributed among 100 tourists and experts in the field of tourism, architecture and geography in the village of Palangan, Kurdistan province as one of the important hubs of rural tourism and native architecture of the country, With the aim of explaining, analyzing, introducing and emphasizing on the importance and impact of the design and construction of tourism structures in rural tourism development, the aim of this approach is to use this approach in the field of rural tourism development. The results of the research show that the design and construction of tourism structures with the native architecture approach is capable of realizing the principle of uniqueness, satisfying the needs of residents and the welfare of tourists, and ultimately realizing the principle of satisfaction of tourists, in order to be able to according to the results of correlation, The side of the native architecture will move in the construction and design of tourism structures; we will see more and more favorable development of rural tourism.

Vicinity in its various dimensions (Geographical, Political, cultural and etc ) has Fundamental importance in convergence and common understanding of the political units. This factor led to Convergence and sustainable security in various aspects of economic, socio-cultural and environmental . Therefore, Health infrastructure, cultural heritage, economic interests and ... have important from the perspective of Geopolitical tourism . Accordingly, this study has raised the question that is the geographic proximities such as Geographical neighbors, Identity – historical, Common cultural heritage, Health, environmental problems, economic interests, political and etc, in relation to Iran and Azarbayejan (Geopolitical tourism) of the two countries can be  resulted in sustainable convergence and security. Explaining the question has been done by the Analytical - Descriptive method and the collection of Data and Information have been done by library study . The results show that in the world of highly evolved, that threats Show themselves In newer dimensions day by day, Geopolitical Tourism can determine the convergence And common understanding between political units - Space of geopolitical contexts. In the meantime, whatever this proximities more and deeper, Tourism geopolitical power as a parameter in the field of convergence and convergence of political - space units - would be more practical. Since the two countries of Iran and Azerbaijan have a variety of cultural, social, environmental, economic interests, etc proximities, Geopolitical Tourism can provide the contexts of shared understanding and the convergence between the two countries.

Majority of Iran (about 90%) is situated in semi-arid, desert and semi-desert regions. The vast extent of dry areas in Iran necessitates a thorough consideration of the potentials of these areas in the field of ecotourism industry. Desert areas in Iran are full of tourist attractions, so that in addition to the natural attractions of deserts and salt deserts, it is possible to say that most cities or even some rural areas located in these regions have unique cultural monuments and historical and natural attractions. Dasht-e Kavir (Great Salt Desert) and Dasht-e-Lut (Lut Desert), the two largest salt deserts in central Iran, are considered as one of the richest ecotourism potentials in the Middle East. The spatial scope of this research includes sandy and salt desert tourism destinations such as Maranjab Desert located in northern Aran va Bidgol, city and Mesr village in the central district of Khur and Biabanak County, Isfahan Province. In this research, we tried to examine the hypotheses of this study by identifying the specific and unique potentials of these areas, based on the field study and collecting library documents and information, using observations, interviews with authorities and professionals in the field of tourism and referring to the relevant web sites. The analysis of data of this research indicates that the unique conditions of the studied areas in terms of natural, historical and sport attractions and so on are among the most important potentials for attracting domestic and foreign tourists. According to the findings of this study, the difference between the culture of tourists and local subcultures and also the lack of necessary facilities and infrastructure are among the problems facing the officials and tourists in these areas. Based on the interviews conducted with tourism officials and local trustees, the development of any tourism activity requires the existence of infrastructures such as roads, transportation, residential centers, health centers, security centers as well as religious and cultural infrastructures, so that the tourism activity in these areas can become as dynamic as possible.

This study aims to design the management model and planning of career promotion path in the employees of Tehran Bank Mellat Branches. The research method is descriptive and survey that was conducted by correlational and structural equations modeling. The statistical population (n=200) of the study included all employees of twenty branches in Tehran's Bank Mellat who were selected as the sample of the study. In strument of the study was a standard questionnaire that was provided according to the review of the literature and previous studies of Edgar Shine with 25 items. Reliability of the study was estimated by Cronbach alpha that was 0.918 meaning the confirmation of the questionnaire reliability. Findings were analyzed by descriptive and inferential statistics (Pearson correlation coefficient) and LISREL via structural equations modeling. Results showed that there is a significant relationship between the identified factors and management and planning of career promotion path. Finally, suggestions are maded for employees' career path according to the determined variables.

Security has always been one of the most basic needs of human and improves social interactions, personal and social peace, prosperity of the people and thus caused the improvement of society. Modern urban spaces admitting to crimes and aberrations resulting in lack of security in the city, Security Survey in urban areas is an important issue. This paper examined the impact of residents' sense of safety in urban areas. It uses applied research and descriptive analysis. Quantitative methods and techniques used for evaluating data from the survey (see questionnaire). It studied two areas of Arak city: Hepco (Zone 1) and Ayatollah Saeedi (zone 4) .Research findings suggest that environmental differences are effective on the level of security in the city. People who live in zone1 feel more security than residents of zone 4 at night. Also the women feel more insecurity than men at night. Also between 4 studied subjects (men and women of both areas) men and women of zone 4 use other places for shop and fun more than men and women of zone 1. Also in both areas women use other places more than men .both groups have same ideas about the safe and unsafe places. The majority of them evaluate silent streets, one-way streets and low traffic areas as insecure places. In addition, people considered the presence of police and security forces, promoting the cultural and pay more attention to city design as an important factor of creating the sense of security.

World Travel and Tourism Council has estimated that contribution of tourism sector to global economy and employment will be increasing in the next 10 years. Travel and tourism contributes to various areas of economy and Tourism is accounted as one of most significant industries of 21st century. If countries provide the required capacity for development of tourism industry, they would be able to take remarkable steps in flourishing their own economy. In view of the natural and human attractions of Baneh city, attracting tourist would be one of essential requirements for sustainability of this city. In the last few years tangible change of direction in city of Baneh economy has taken place. The descriptive, analytical and applied research methodology was applied in the present study to identify capacity and limitations of Baneh city in terms of tourism attraction by utilizing quantitative model of SOWR-QSPM. The results of the research indicates that the total score of internal environment has been 2.58 and external environment has been 3.46 i.e. Baneh city has an aggressive situation (relying on its own capabilities to use the opportunities). In the next step, the final strategies were planned, using SOWT model, and categorized according to QSPM model and the rate of tourism attraction, with the promotion of infrastructure as the most important priority for tourist attraction (score of 6.17). In the last part of the present research, the following suggestions have been made: preparing a strategic document for tourism of Baneh city and making policies and plans for tourist attraction in order to fulfill the aforementioned strategies.

Organizational sense making is the process that helps managers to understand how organization's members change ideas and eventually what they chose, maintain and achieve among different meanings. This study examines and presents a model of sense making in service organizations and results in addition to the research community in other service organizations such as municipalities and municipal services organizations used. The present study investigated the subject scientific literature and research conducted try to design sense-making model in service organizations and ultimately the validity and reliability confirmed and try to provide the model. The study population included 44 PNU centers and units in the Isfahan province that have considered and 325 members of the community, according to Morgan table have chosen as a sample. According to the regression derived from the path analysis conducted, it turns out organizational changes by coefficients of 0.68 maximum impact and personal contexts 0.36 low impact and sense making with the coefficient 0.81 had more impact on individual outcomes.