Tourism and Hospitality Research (IJTHR)

Rural tourism can be defined as a tourism product, which approach accentuates the importance of supply management and marketing activities. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions. Iran is world famous for kind hospitality, friendliness, and a beautiful Landscape and villages. Beautiful historical villages and rural areas, like Gilanian villages have been visited by many foreign and domestic tourists. Definitely, Tourism industry in the villages has positive and negative consequences. Some experts focus on the positive aspects and vice versa. Some experts disagree with this industry and believe that must be prevented rural tourism. The main purpose in this paper is to investigate and Introduction of tourism centers in Gilan villages. The method in this paper is quantities and also action research and tools of data collection is documental, in-depth interview and participate .

The issue of accommodation in tourism destinations is so important that it has been considered in the definition of tourist, as tourist is someone who accommodates at least one night in a place outside his/her usual environment. The importance of this issue will be doubled when we know that successful tourism destinations are those that have the ability to welcome more tourists with longer overnight stay. The existing state of hospitality in Iran and its impact on tourism development were evaluated in the present study using the research method of descriptive-survey. The results show that hospitality industry requires some major factors for growth and prosperity. Facilities required for investment in this sector and the presence of passengers and customers are two major factors. Without tourists, there is no point in continuation of hospitality industry and generally tourism industry. After the Islamic Revolution, hospitality industry was forgotten and didn't consider as an essential industry in the economic structure of the country, but it was regarded as a luxury good. Little attention to tourism sector caused the hospitality industry to face recession. Despite the increase in the total number of accommodation facilities in the country, this increase was insufficient and there were many problems and shortcomings in the management of hotels, especially the high-grade ones. Additionally, the lack of adequate support of relevant organizations put this industry in an impasse. On the other hand, although there are thousands of beds and tourism resorts in the country, only half of the capacity of these hotels and residences is occupied by passengers at the peak time of journeys. This due to the price of hotels which is unaffordable to many people and middle class or poor people prefer to spendless money for accommodation. Hence, domestic tourists are less interested in staying in hotels, motels, suites, and so on, while the number of foreign tourists entering the country has faced with a negative growth over the past few years. Sima Hemmati. Evaluation of the impact of hospitality on tourism development with emphasis on Iran. Life SciЈ 2012:9(3):2660-2666.) (ISSN: 1097-8135).

Today, there is a new trend in architecture called "architecture for tourism", That one of the emphasized principles of it is the value of the traditional architecture of tourism in sustaining, sustainable tourism. In fact, the appearance of this new approach responds to the changes that have been made in the geography of the tourism market in the postmodern era, due to the changing needs and interests of tourists to exclusive and unique destinations. As regards that the native architecture of each region, reflecting its economic, social, cultural and environmental conditions, is an appropriate response to the principle of uniqueness in the competitive tourism market. The main emphasis of architectural tendency for tourism is the design and construction of tourism structures with the native architecture approach. In this regard this stem-applied research that is conducted using a descriptive-analytical method, and its information has collected from two sources of documentation in the field of questionnaires distributed among 100 tourists and experts in the field of tourism, architecture and geography in the village of Palangan, Kurdistan province as one of the important hubs of rural tourism and native architecture of the country, With the aim of explaining, analyzing, introducing and emphasizing on the importance and impact of the design and construction of tourism structures in rural tourism development, the aim of this approach is to use this approach in the field of rural tourism development. The results of the research show that the design and construction of tourism structures with the native architecture approach is capable of realizing the principle of uniqueness, satisfying the needs of residents and the welfare of tourists, and ultimately realizing the principle of satisfaction of tourists, in order to be able to according to the results of correlation, The side of the native architecture will move in the construction and design of tourism structures; we will see more and more favorable development of rural tourism.

Vicinity in its various dimensions (Geographical, Political, cultural and etc ) has Fundamental importance in convergence and common understanding of the political units. This factor led to Convergence and sustainable security in various aspects of economic, socio-cultural and environmental . Therefore, Health infrastructure, cultural heritage, economic interests and ... have important from the perspective of Geopolitical tourism . Accordingly, this study has raised the question that is the geographic proximities such as Geographical neighbors, Identity – historical, Common cultural heritage, Health, environmental problems, economic interests, political and etc, in relation to Iran and Azarbayejan (Geopolitical tourism) of the two countries can be  resulted in sustainable convergence and security. Explaining the question has been done by the Analytical - Descriptive method and the collection of Data and Information have been done by library study . The results show that in the world of highly evolved, that threats Show themselves In newer dimensions day by day, Geopolitical Tourism can determine the convergence And common understanding between political units - Space of geopolitical contexts. In the meantime, whatever this proximities more and deeper, Tourism geopolitical power as a parameter in the field of convergence and convergence of political - space units - would be more practical. Since the two countries of Iran and Azerbaijan have a variety of cultural, social, environmental, economic interests, etc proximities, Geopolitical Tourism can provide the contexts of shared understanding and the convergence between the two countries.

The purpose of this study was the effect of cultural on sports tourism marketing in Iran. The research method in this study was Descriptive and field. For this purpose, Mahmoodi Yekta and et al' questionnaire (2012) was used. Reliability of questionnaires after a pilot study using Cronbach's alpha test, (α=0.86) was obtained. Statistical population of survey is all an active sport tourists from Russia, Turkey, Armenia, Uzbekistan, Greece, Sweden, Canada, Jordan, Kuwait, and India that traveled to Iran for doing sports competition (N=132). The sample size was considered equal to the population. Descriptive and inferential statistics methods for data analysis were used. The results showed that according to the mean of cultural factors, Religious and ideological differences factors in order of priority are effective in developing active sports tourism in Iran. The research findings have emphasis on the importance of cultural as factors affecting attracting sport tourism. Thus, it is recommended that sport managers created an appropriate strategic planning to increase sport tourist by cultural factors.

Leveling tourism destinations is used as an approach and strategy in order to decrease the misbalances of the area and region. In this manner, the present study is prioritizing tourism destinations infrastructure of Kermanshah province using the SAW and GIS technique. The infrastructures under study in this research includes tourism sample areas, transportation corporations, number of cinemas, theaters, fairs, Islamic holy places, gas stations, public inhabitants, transported passengers, travel agencies, and restaurants. For analyzing the related data related to the tourism infrastructures of Kermanshah province which are extracted from the annual statistics of the year 2013, the decision making technique of simple average weighting SAW in the software of excel and also in order to draw the map of spatial distribution of province’s tourism infrastructure the Arc GIS software was used. The results show that although the Kermanshah province has many touristic attractions but due to not-providing of equipment and required facilitations and imbalanced in distribution of tourism infrastructures, a massive difference exists in the manner of tourism infrastructure in the province. In a manner that the Kermanshah township as the center of the province has the most tourism infrastructure and solasbabajani has put the most enjoyable and the most deprived in the province.