درخت حوزه‌های تخصصی

Ecotourism is a tool for achieving the goals of sustainable development, because it offers similar solutions to current problems. Iran is one of the most attractive countries in the world, which is among the top countries in the world in terms of climatic diversity and archeological and civilizational monuments, but unfortunately, in terms of ecotourism attraction and income, it does not have a worthy position. With coherent and systematic planning, the country can be saved from economic stagnation and dependence on oil, and the ground can be prepared for more employment and preservation of national reserves and resources. At the same time, ecotourism has the highest efficiency and effectiveness in using natural and cultural capabilities, which, while using it efficiently and creating conditions for employment and income generation, has the least negative impact on the environment and is a suitable tool for its development. It is in developing countries. For Iran, given its potential and actual tourism potential, the development of this industry can be considered as one of the appropriate options, despite the recent years and efforts in five-year plans based on the country's 20-year vision. Good activities have been done in this field, which in comparison with the increasing growth of world tourism, these activities do not seem to be sufficient at all, and in this regard, the city of Paveh, despite the various natural and cultural capabilities to properly exploit the gifts. And the benefits of this industry require proper attention, planning and investment, and efficient management in this sector. This research was conducted by descriptive-analytical method using a questionnaire and statistical analysis using SPSS software. The results showed that the tourism infrastructure conditions of Paveh city can not lead to the development of tourism in Paveh city at present and should provide more infrastructure services to think about tourism development and economic conditions resulting from tourism development is not good and basic plans should be created in this regard to It is possible to achieve the economic development of the region before the development of tourism. Also, marketing conditions have been able to lead to the development of tourism in Paveh city on average, but more efforts should be made in the field of advertising and marketing.

Purpose- To develop agritourism, based on the supply and demand framework, it is essential to understand the preferences of tourists as well as the tendency and capabilities of the local community to participate in the development of agritourism. The study aims to examine tourists’ preferences, gardeners’ preferences and capabilities for agritourism activities, and to compare tourists’ preferences and gardeners’ preferences and capabilities regarding agritourism activities.Design/methodology/approach- The research method is a descriptive-analytical type carried out by a survey method. The study population consisted of 109 apple gardeners the 15 sample villages of Semirom County who were selected using a targeted sampling method, and 252 tourists who visited the sample villages. The data were collected using two researcher-designed questionnaires. To analyze the data, SPSS software along with inferential statistical methods, including One-sample t-test and Friedman were used.Findings- The findings indicated that tourists' demand for agritourism activities is high and they are interested in all types of agritourism activities. Gardeners are willing to provide agritourism activities, but they have low capability to offer them to tourists. Also, the findings indicated no match between the demand and supply for agritourism activities; Tourists’ main preferences were for Agri-recreation, Agri-experience and Agri-accommodation, and food services, while the tendency and capability of gardeners were more about agri-entertainment and Agri-education.Practical implications- The findings will be useful for tourism planners to develop optimal strategies for developing agritourism with a better understanding of the behaviors and preferences of tourists as well as the willingness and ability of gardeners.Original/value- Using the integrated supply and demand framework to analyze the gap between tourists' preferences and gardeners' capabilities for agritourism activities is the innovations of the research.