درخت حوزه‌های تخصصی

Nowadays, the tourism branding has such importance for governments that annually they spend a lot of financial resources to building the brands although their efforts don’t reach to the desirable results. This study aims at evaluating the phantasm and branding of tourist destinations in the South Khorasan Province in Iran. An applied qualitative methodology was used to carry out the data foundation analysis. 100 tourists, who had visited the South Khorasan Province, were interviewed. In the interviews, the identification and assessment of tourist phantasm were determined for each county and accordingly it was suggested to establish the required infrastructure, and services according to tourists' view. The Results showed that phantasms such as “agricultural products, desert hiking, higher education, astronomy and mineral resources” had a high priority in the building of tourist branding in the study area. Therefore, decision-making and planning at macro level should define the Destination brand and at the micro level Province tourism projects should be done in accordance with these brands and priorities.

In world economic process, tourism plays a critical role and is deemed as a main element of development. One of mostly-used types of tourism is the urban tourism as the beginning of development of this industry, and attracts many tourists per year. This paper studies the urban tourism importance, then the role of urban tourism planning in metropolitan Tehran. The main purpose of this research is the analysis and recognition of position of tourism industry in economic growth and income resources of Tehran. The current research is practical in goal, and descriptive- inferential in the research performance methodology, and the data was collected using the documentary and questionnaire method. Statistical population of this research includes Tehran inhabitants among whom the researcher- organized questionnaire was distributed and collected. Using Cochran Formula, 384 people was chosen as sample of statistical population, and data was analyzed and the statistical tests were used by applying SPSS software. The results indicated that planning for attraction of more tourists and increase of their duration can be effective on economic development of Tehran. In this research, tourism industry includes two important factors, infrastructures and advertisement, which shall be considered as main priority and seriously pursued in Tehran tourism planning

Tourism is a phenomenon that has different dimensions and types and in a way, one can say that the entire political, cultural, social and economic system of a country is involved. Given that a systemic attitude towards the security and sustainable development of tourism is becoming increasingly important. The purpose of this article is to examine the necessity of planning and systemic attitude of the government towards the security and sustainable development of tourism in metropolises of Iran with an emphasis on the metropolis of Tehran. The main question of the article is that the reasons for the planning and attitude of the system of governance regarding the security and sustainable development of tourism in the metropolis of the Iranian cities? The hypothesis we are trying to investigate and analyze is to answer this question the sovereignty of phenomena should, in principle, be a system and tourism, in addition to necessity, also has an inner necessity which is due to the nature of this phenomenon. This article is an analytical descriptive where will try using library resources as well as scientific and research papers to analyze and explain the subject. The results of this article also show that tourism and sustainable development in Iran require management and planning, especially in the field of security promotion and the two in the group have a systemic attitude from the government. Metropolitan evidence of Iranian cities, and in particular Tehran, suggests the separation and insularity of the areas of security and sustainable development of tourism and the non-systemic attitude in these areas

This study sought to navigate multiple intelligence (MI) theory in the First Friend Series with the tourism English courses. To comply with the objective, 15 teachers were asked to uncover their perceptions of MI theory and its application in their classes. The secondary aim of this study was to probe tourism learners’ preferred intelligence types concerning different kinds of intelligence provided in the textbooks. To do this, 42 tourism students were asked to fill out the MI inventory developed by Christison (1996). The findings indicated that the textbook series dominantly represented verbal/linguistic and special/visual linguistic intelligence types. In addition, the most preferred intelligence types were interpersonal, logical-mathematical, musical, and special-visual, respectively. However, the least intelligence types were naturalistic and bodily-kinesthetic. The findings revealed that female learners displayed higher mean rank in answering the MI inventory, but the difference between the male and female learners in their MI type was not significant. Categorizing data obtained from teachers’ interviews (N= 15) showed that MI brings positive outcomes related to teaching practices and the learners’ learning. Teachers reported positive attitudes towards considering MI theory in teaching and applying it in their classes. The findings have implications for the tourism students, English for specific courses, and language policy makers.

Tourism is traveling for recreational, leisure, or business purposes, usually for a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country.  Iran is world famous for kind hospitality, friendliness, and beautiful landscapes and villages. Beautiful historical areas, like Ardabil, have been visited by many foreign and domestic tourists.  Therefore, the main purpose in this paper is to investigate the aspects of tourism in Ardabil from a sustainable and sociological view and also to study and introduce  Ardabil's Tourist Attractions. The method in this paper is qualitative and also action research and tools of data collection are documental and interviewing research participants.   It is worth mentioning that the present research, in its theoretical framework and data analysis, follows the Butler theory. Findings of the study show that Ardabil province has significant potentials for tourist attraction.

the purpose of this study was to evaluate the satisfaction of sport tourists with the quality of tourism facilities (sports, accommodation and recreation) in Tehran Azadi Sport Complex. The statistical population of the study was all the spectators who participated in the football match between the two teams Esteghlal and Persepolis in 1397 in Tehran Azadi Sport Complex. The statistical sample of the study consisted of 250 individuals who were selected in a sports complex and responded to a researcher-made questionnaire whose validity and reliability were confirmed by simple random sampling. Pearson was used for data analysis. The results showed that there is a positive and significant relationship between the research variables with the level of sport tourists' satisfaction. Health and sport facilities had the highest score and public facilities had the lowest level of Ragh. It is recommended to increase the quality of public and amenities to increase the satisfaction of sports tourists.