Tourism is traveling for recreational, leisure, or business purposes, usually for a limited duration. Tourism is commonly associated with trans-national travel, but may also refer to travel to another location within the same country. Iran is world famous for kind hospitality, friendliness, and beautiful landscapes and villages. Beautiful historical areas, like Ardabil, have been visited by many foreign and domestic tourists. Therefore, the main purpose in this paper is to investigate the aspects of tourism in Ardabil from a sustainable and sociological view and also to study and introduce Ardabil's Tourist Attractions. The method in this paper is qualitative and also action research and tools of data collection are documental and interviewing research participants. It is worth mentioning that the present research, in its theoretical framework and data analysis, follows the Butler theory. Findings of the study show that Ardabil province has significant potentials for tourist attraction.
