درخت حوزه‌های تخصصی

Purpose- Rural entrepreneurship is a suitable solution for empowerment and capacity building in rural areas in order to change the current life pattern, create economic, social, environmental and institutional equality.Meanwhile, women play apivotalrole in promoting employment and improving the economic status of rural areas.Thus, a thorough conception of all aspects of entrepreneurship can be an effective factor in increasing the success rate.Design/methodology/approach- In this research, a descriptive survey and correlation method have been used.To analyze the data collected through field study, various descriptive and inferential statistical methods have been employed by SPSS15 software.Using the LISREL 8.5 software, the relationships between independent and dependent variables as well as the structural equation have been determined.Findings- The results indicate that three factors including structural, behavioral, contextual and the most important item of each factor including "paying attention to the social environment", "paying attention to development","Legislating the necessary laws and regulations" could be measured integrally in the structural equation model, respectively.It is also revealed how is possible to create innovatively the identifying and implementing stages of the investing process and creating women's businesses by becoming more detailed and determining the subset of each of the main structural, behavioral and contextual factors.Considering the structural equation model, the importance of these factors in the investing process and creating women's businesses in the southern villages of the country is highlighted.Original/value- Research and training activities can be one of the initiatives of governments and institutions related to the subject. Knowing the market context, the experiences of other regions of the country, obstacles to women's entrepreneurship, and the opportunities for women's entrepreneurship in different rural areas of the south of the country provide suitable opportunities for women's entrepreneurial activities. Furthermore, training programs should be based on women's condition in the village in such a way that the level of education, type of profession, geographical region are of the effective factors in the design and implementation of training programs. Providing training packages and the possibility of distance training is also useful for all entrepreneurs in the southern parts of the country.

Purpose-This study follows three major purposes including recognizing the input variables in the development of tea tourism in rural areas of Gilan (Guilan) Province, Iran, and identifying the less strategic and dependent variables for promoting tea tourism in the case study of rural areas of Gilan Province.Design/methodology/approach- Structural analysis in a foresight study was used in this paper. Firstly, the researchers recognized the key variables for promoting tea tourism in destinations with the help of the systematic literature review method and the extraction variables were categorized in two codes as tourism facilities and services with tea theme, and policy-making for promoting tea tourism.Finding- The results of structural analysis through Micmac software identified the following variables as influence variables for tea tourism facilities and services: being familiar with tea processing, establishing tea tasting centres, holding tea ceremonies and tea cultural events, and being familiar with tea cuisine. Furthermore, visiting tea gardens and sightseeing, presenting tea culture performances, developing tea museums, creating an innovative tea package, establishing a tea shop/tea auction centre, participating in picking tea leaves, and establishing tea restaurants, hotels and accommodations are known as dependent variables. Moreover, according to the direct influence graph adding tea tourism to tour packages and visiting tea factories were recognized as less strategic variables for development of tea tourism facilities and services. In addition, organizing top to bottom level training and a comprehensive policy framework for tea tourism have the most impact on the system and were identified as input variables for policy-making for promoting tea tourism.Practical implications- Analysing data through Micmac software illustrated that local participation, preserving the environment ecosystem, developing network activities and training tour guides for tea tourism are dependent variables for policy-making for promoting tea tourism. Lastly, accessibility and marketing are excluded as independent variables for policy-making for promoting tea tourism.