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Purpose- The present study aims at discovering the relationship between economic problems and limitations in Chahan rural district, and sociocultural weaknesses (with regard to the elements of peasant sub-culture). Design/methodology/approach- With regard to the purpose, it is an applied study and it is descriptive-analytical regarding its methodology. Data was collected in two ways: field and documentary. In field studies, we used questionnaires, interviews, and observations at the same time. The statistical population of the study includes 9 villages with 1121 households among 43 villages in Chahan Dehestan; and 285 households were selected as the sample using Cochran. Statistical analysis of the data was performed at two levels; at the first level, the correlation of 7 peasant sub-cultures were identified using Spearman test; and at the second level, the tests U and H were used to determine the differences among the above components in the society groups. Findings- The findings indicate that effectiveness of components like lack of innovation with significance coefficient of 0.022, extreme fatalism with significance coefficient equal to 0.020, and lack of foresight (disability to ignore immediate benefits for the sake of future benefits) with significance coefficient of 0.006 on economy was confirmed and it was proved that they limit economic sustainable development in the rural district under study. In addition, except for extreme fatalism and low level of dreams and wishes, the average of other components of peasant sub-culture are different with regard to gender, age, level of education, types of jobs, and sample villages. In general, what Rogers called a barrier to economic development in the villages in developing countries in his theory of peasant sub-culture, is not true in Chahan rural district (except for the three components whose negative effects were confirmed) but the cultural status of this society is such that it can protect and support economic sustainable development. Practical implications- Since the cultural features in the society under study support economic sustainable development (and does not prevent it), studying adaptability of economic plans with cultural status of the society and exploiting its elements smartly to facilitate the process of economic sustainable development in Chahan Dehestan is recommended. Originality/value- The present study explains the relationship between sociocultural factors (peasant sub-culture) and economic sustainable development through a combined method (qualitative-quantitative), and is the first scientific study in its kind in the studied scope

Purpose: we investigate the strategies for survival of small orchards in present paper through considering this question that why orchards have kept their productive function despite of renovation pressure and universal market and totally not to be economical. Design/methodology/approach: grounded theory method of qualitative research, especially in this article is based on a case study should be placed on the agenda; in total, 60 semi-structured interviews and in-depth (Purposive sampling: Stratified, questionnaire) those involved in this field was Finding: The results showed domestic garden maintenance in Neyshabur when a part of strategy Employment-oriented and income from non-agricultural business backing for investment and economic mobility has become a garden. Of course, it also organized social factors in the context of traditional interactive and strong local relationships and kinship rather broad and external basis for the stability of the production process in the region; That is to say, it is also the main cause of underdevelopment. Individual motivation and personal preferences (values and beliefs) also has a fundamental role in the continuing rebel activities. Practical implications: developers don't have more than two ways in order to participations programming in future in condition of peasant's economy conquest to rural society. The first one knows internal mechanisms and satisfaction of present production way which it guaranties the minimum of village persistence. The Second one is removing the existing obstacles in destructing the traditional interactions and extending social networks among orchardists and communicating with others in production field. Originality/value: relational and territorial approaches in the concept of embeddedness, the main axis domestic garden maintenance strategies in the study does not explain in purely economic and rational action.