نقدی بر کتاب مدیریت بازاریابی ورزشی (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
مقاله حاضر به معرفی ، بررسی و نقدکتاب مدیریت بازاریابی ورزشی تالیف دکتر ساراکشکر، دکترحمید قاسمی ودکتر فرشاد تجاری می پردازد. این اثرتوسط انتشارات علم وحرکت درسال 1397چاپ ومنتشر شده است. برای نقد از روش کاوشگری فلسفی انتقادی استفاده شدورویکردکتاب تحلیل محتویات اصلی بود.ابزار نقد کاربرگ نقدکتب درسی و دانشگاهی شورای بررسی متون وکتب علوم انسانی بود. نتایج برآمده از تحلیل محتوای کیفی نشان داد در نقد شکلی کتاب مزایای شامل طرح جلد حروف نگاری کیفیت چاپ و صحافی مناسب وجود دارد. مزایای محتوایی شامل برخورداری از تناسب محتوا با اهداف درس مورد نظر پوشش بسیاری از سرفصل های مصوب همخوانی کتاب با سطح علمی دانشجویان استفاده مناسب از ابزارهای علمی مختلف و پاسخگویی به نیازهای علمی وکاربردی جامعه بود از کاستی ها و معایب کتاب موردبررسی می توان به یک دست نبودن نوشتار برخی کلمات، اشتباه تایپی و متناسب نبودن تصویری جلد با عنوان اشاره کرد. همچنین برخی از مفاهیم به خوبی تبیین نشده و توضیحات تفصیلی و تشریحی ازسوی مولفان ارائه نشده است در مجموع می توان گفت اثر مورد بررسی یکی از بهترین کتاب های ترجمه شده در حوزه مدیریت بازاریابی ورزشی است.A Critique Review of the book Sports marketing management
The book, as the first mass media, is always the focus and emphasis of the people of science and knowledge. Book review examines the contents expressed by the author in the book as closely as possible. The book is five thousand years old. The first books were in the form of clay tablets, but with the passage of time, due to human access to new facilities and the change of human need for communication and information, the form of books evolved. One of the valid definitions given for the book is related to the UNESCO organization: a book is a type of bound printed work that has more than 49 pages and is not published periodically under a fixed title like publications (Encyclopaedia of publishing and books). Many articles, including a review of the book "Basics of Sports Management" by Dr. Mehr Ali Hemti-Najad and Dr. Behnam Asheghi, a review of the book "The Practical Skills of Sports Management" by Dr. Leila Izadprast and Sara Haji Anzhani, and a review of the book "Management Information Systems". In Sports by Mahbobeh Jafarzadeh Zarandi and Mohammad Ebrahim Razaghi are available for book review. Information analysis Qualitative content analysis and multiple readings of the work were also used. The method (critical philosophical exploration) was used to examine the issue. Critical philosophical exploration means the rule of critical philosophical reflection on action (Hagerson) and the search for logical basis, reasoning methods, guiding values, or norms governing educational thoughts and practices. The steps of this method include the methodological and ontological assumptions of traditional traditional research, comparing multiple research centers to pay attention to the subject matter, and to determine the most integrated, and the most sophisticated paradigm. to the position Meanings that can be obtained from inside or outside, of course, this step of educational criticism requires considering criteria for criticism, criteria that can be formulated based on a historical context, various scientific theories, etc. Evaluation also includes commenting on the merit and value of the whole situation or In this article, the stages of critical philosophical exploration were combined with the stages of educational criticism and the general format of criticism including three stages: a: description and description of the book, b: interpretation of the book, c: evaluation and determination of the effectiveness of the book. The purpose of this research is to review the sports marketing management book. Due to the fact that this book has not been reviewed so far and also the importance of this book as an academic resource for students, it was decided to select this book for review. There is good quality printing and binding. The advantages of the content included having the appropriateness of the content with the objectives of the intended lesson, covering many approved topics, matching the book with the academic level of the students, the appropriate use of various scientific tools and responding to the scientific and practical needs of the society. Among the shortcomings and disadvantages of the book under review, it can be noted that some words are not written in the same hand, typographical errors. And he pointed out the inappropriateness of the image of the cover with the title. Also, some concepts are not well explained and detailed explanations are not provided by the authors. In general, it can be said that the work under review is one of the best translated books in the field of sports marketing management. As the most important educational material, the textbook occupies a large part of the teaching time and is the main focus of teaching and learning activities in the educational process. The appropriate quality of this educational media can play an effective role in the learning of students and the realization of educational goals. One of the textbooks related to the field of sports science and the field of sports management and the trend of sports marketing, with the title (Sports Marketing Management) is written in 19 chapters. It is by Sara Keshgar and his colleagues, which was published and launched in 2011 by Alam Vahrakat Publications. In general, the book (Sports Marketing Management) is one of the best books in the field of marketing, based on this, we will evaluate the book descriptively and analytically in three dimensions. We have addressed formal, content and structural aspects, so that by pointing out the strengths and weaknesses of the mentioned book, we can help its authors in editing the reprint of the book, and other writers interested in this field can get ideas from this research. Examining formal, structural aspects and the content of the work according to the criteria of interpretation of educational books is stated as follows: From the formal aspect, according to the reviews carried out according to the standard criteria, the present book is in a favorable condition. In the comparison that was made between the sports marketing management book and other books in this field, in terms of form, structure and content, it was lacking in some cases and overall it had advantages over the compared books. Existing and similar books, external dimensions such as binding, binding had the necessary capabilities like other compared books. But in terms of matching the title of the book with the picture on the cover, unfortunately, there is no good match and the picture on the cover is centered on athletics, which has nothing to do with the subject of the book. The book has a more fluent text and in terms of other content dimensions, such as the comprehensiveness of the content, the appropriateness of the volume of the chapters, the matching of the title of the chapters and the content in each chapter, the matching of the images with the content and other content dimensions, it has a favorable condition. Structurally, compared to the management book Compared to other books, sports marketing has a unique structure, in which all these structural features can be seen in very few books, because by using questions, activities, and personality self-assessment tests, and management self-tests, the reader is guided step by step. It helps in learning new concepts. But not having a dictionary is considered a weakness for it.