ظرفیت سازی تکرار سفر با رویکرد کیفیت ادراک از برنامه های مبدأ- مقصد قطارهای گردشگری (قطار گردشگری لرستان) (مقاله علمی وزارت علوم)
درجه علمی: نشریه علمی (وزارت علوم)
آرشیو
چکیده
خطوط ریلی یکی از مهم ترین و امن ترین راههای حمل ونقل در بخش گردشگری است. نوشتار حاضر می کوشد در چارچوب این امر که گردشگری بدون بهبود و توسعه گسترده شبکه و کیفیت حمل ونقل میسر نیست، برنامه های قطارهای گردشگری را به مثابه پیشرانی (گردشگری موجب به حرکت درآمدن چرخ های اقتصادی و استفاده بهتر از منابع می شود) در توسعه گردشگری منطقه و وفاداری گردشگران به جامعه میزبان مورد مداقه قرار دهد. واحد تحلیل این پژوهش قطار گردشگری استان لرستان بوده و جامعه نمونه از گردشگرانی انتخاب شده است که در یک سفر با این قطار به مقصد لرستان سفر می کنند. تجزیه و تحلیل داده های به دست آمده با استفاده از نرم افزار Smart pls و سناریوی ویزارد صورت گرفته است. نتایج یافته ها نشان می دهد مهم ترین مؤلفه های تأثیرگذار بر برنامه های مبدأ- مقصد قطار گردشگری، توجه به انتظارات و خواسته های گردشگر، گردشگری خلاقانه و به روز مقصد و خلق مقصد جذاب، وجود آثار گردشگری متعدد و جذاب و به کارگیری افراد آموزش دیده و مجرب در فعالیت ها بوده است. با توجه به یافته های پژوهش و در چهارچوب ظرفیت سازی گردشگری با تأکید بر تکرار سفر گردشگران سناریوهایی مطرح شده و بیشترین ضریب تحقق برای سناریوهای با وضعیت نامطلوب بوده است. این مسئله می تواند نشان دهنده وضعیت شکننده اقتصاد گردشگری در جوامع گردشگرپذیر باشد؛ زیرا با شیوع ویروس کرونا در جامعه، گردشگری با رکود روبه رو شده و مشاغل مرتبط با خود را نیز تحت الشعاع قرار داده است. با توجه به ظرفیت های گردشگری ایران به نظر می رسد این موضوع از طریق قطارهای گردشگری و توسعه آن در پهنه سرزمینی جبران پذیر باشد.Capacity-building of Travel Repetition with the Approach of Quality of Perception of the Origin-destination Programs of Tourist Trains (Case Study: Lorestan Tourist Train)
The role of the transportation industry in the development of tourism, as a basic and pivotal pillar, accounts for only 5.8% of GDP which is very small. The present study tries to examine the quality of tourist train programs (tourism stimulates economic cycles and better use of resources) on Haldman and Sherman’s (1994) theory of loyalty of tourists to the tourism host community. Tourism is not possible without extensive improvement and development of the network and the quality of transportation. In this regard, the sample community of this study was the passengers of the Lorestan tourist train who intended to visit the Lorestan tourist destination with this train. The obtained data were analyzed using Smart pls software and Wizard scenario. The results of the study show that the most effective components of the origin-destination programs of the tourist train are related to the components of paying attention to the expectations and wishes of the tourists, up-to-date tourism at the destination, and attractive travel destinations. Introduction Rail lines are one of the most important means of transportation in the tourism sector. The device that experts believe is the safest form of transportation. Railways, on the other hand, reduce travel time compared to road transport and in some cases reduce travel costs, and therefore can be considered an important part of tourism. Tourist trains in Iran are not very old and in fact, since 2017 and shortly after the arrival of the first foreign tourist trains in Iran, they have started moving on the Iranian railway. This interesting tourist idea has been implemented on the ‘Tehran-Savadkuh-Sari’ and ‘Tehran-Zavareh’ routes so far. The Lorestan recreational train also runs on the ‘Tehran-Lorestan-Khuzestan’ route. In addition, for some time now, the doors of Tehran Railway Station have been open to tourists to review the historical file of this station, which is also registered in the list of national monuments. Methodology The present research is of applied type using the descriptive-analytical method. The analysis unit of this research was the passengers of the Lorestan tourist train and the sample population was the number of tourists who traveled to Lorestan by this train. The sampling was done in a completely purposeful manner based on the probabilistic and snowball sampling methods. The number of sample members was 30 and a questionnaire was used for collecting the data. Analysis of the obtained data was performed using Smart pls software and Wizard scenario. Discussion The most effective components of the origin-destination programs of the tourist train are related to the components of local attractions by 94%, impact intensity (route coefficient) by 97%, satisfaction levels by 93%, impact intensity by 96%, behavioral image by 92%, impact intensity by 96%, and creativity by 92%. Also, the highest satisfaction calculated in the factor loads section was related to paying attention to the expectations and demands of tourists, up-to-date tourism at the destination, attractive travel destinations, and employing trained and experienced staff. Conclusion The more local attractions are paid attention to at the destination level and the investment platforms are made in them, the more they can attract tourists and increase the frequency of tourists. Tourists have also attached great importance to tourism brands and popular tourist destinations. Also, the exploitation and introduction of more and more historical places, customs, and local and original lifestyles have created a pleasant and enjoyable aspect for the tourists. In contrast, the components of the quality of the tourism process and cheap tourism services have been less important in repeating the travel by tourists than other components. It should be noted that the polite and respectful attitude of citizens toward tourists and the well-being of tourism at the destination have the most important coefficient. In the next step, we can mention trained people and appropriate parks, advice and referrals from others, positive attitudes to travel again, and providing information through the media. Keywords : Tourist Train, Service Quality, Tourist Loyalty, Travel Drivers. References - Adongo, A. C., Amenumey, E. K., Kumi-Kyereme, A., & Dube, E. (2021). Beyond fragmentary: A proposed measure for travel vaccination concerns. 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