مطالب مرتبط با کلیدواژه

implementation


۱.

موانع اجرای استراتژی‌های بازاریابی: ارائه‌ی یک طبقه‌بندی و رتبه‌بندی آن برای شرکت ایران خودرو(مقاله علمی وزارت علوم)

کلیدواژه‌ها: طبقهبندی رتبهبندی implementation Prioritization Classification barriers Marketing Strategy، استراتژی بازاریابی موانع اجرا

حوزه های تخصصی:
تعداد بازدید : ۲۷۲۱ تعداد دانلود : ۱۳۹۰
یک شرکت یا سازمان، جهت تحقق اهداف کلان و اهداف بازاریابی خود نیاز به برنامه‌ریزی بازاریابی دارد که یکی از ستاده‌های مهم این فرآیند، تدوین استراتژی‌های بازاریابی است. اجرای درست استراتژی‌های بازاریابی، بخش نهایی و ضامن موفقیت شرکت در امر بازاریابی است. نتایج پژوهش‌های مختلف در زمینه مدیریت استراتژیک نشان می‌دهد شرکت‌هایی که از رویکرد استراتژی جهت رسیدن به یک مزیت رقابتی پایدار استفاده می‌کنند، اغلب در مرحله اجرای استراتژی در سطوح مختلف سازمانی با مشکل مواجه می‌شوند. هدف اصلی در این مقاله، ارائه‌ی یک طبقه‌بندی از موانعی است که در راستای اجرای موثر استراتژی‌های بازاریابی وجود دارد و رتبه‌بندی آن برای نمونه‌ی موردی شرکت ایران خودرو. ابتدا یک طبقه‌بندی از موانع برگرفته از ادبیات بین‌المللی برای این شرکت براساس نظرات خبرگان این شرکت بومی می‌شود و سپس با استفاده از آزمون‌های آماری تی تک‌نمونه‌ای و فریدمن طبقه‌بندی و رتبه‌بندی بررسی می‌شود. نتایج نشان می‌دهد که در میان طبقه‌بندی هشت‌گانه، طبقه موانع مدیریتی دارای بالاترین اهمیت است. پس از آن، طبقه موانع ساختاری در رتبه دوم و طبقات موانع فرهنگی، ادراکی، استراتژیکی، عملیاتی، نیروی انسانی و منابع به ترتیب در رتبه‌های بعدی قرار می‌گیرند. یعنی در شرکت ایران خودرو، کمبود منابع یک مانع جهت اجرای استراتژی بازاریابی نبوده و از این نظر شرکت کمبود خاصی ندارد، بلکه سایر طبقات موانع اصلی را تشکیل می‌دهند.
۲.

On Teaching to Diversity: Investigating the Effectiveness of MI-Inspired Instruction in an EFL Context(مقاله علمی وزارت علوم)

کلیدواژه‌ها: implementation EFL Multiple Intelligences Theory (MIT)

حوزه های تخصصی:
تعداد بازدید : ۱۱۲۵ تعداد دانلود : ۶۰۳
This study reports an experiment conducted to investigate the effectiveness of implementing MI-inspired instruction in an EFL context. To this end, a group of ten intermediate female students took part in a quasi-experimental study. At the beginning of the experiment, Multiple Intelligences Survey (Armstrong, 1993) was administered to determine the participants’ MI profiles. The participants were pre-tested using Oxford Placement Test (OPT) (Allen, 2004) to determine their level of proficiency. During the control phase, the participants received so-called ‘MI-poor’ instruction which mostly focused on verbal-linguistic type of intelligence among others. During the experimental phase, based on the initial MI survey and students’ exit slips, a variety of activities were implemented to invoke various types of intelligence. At the end of both control and experimental phases, OPT along with Headway Stop & Check tests were administered. OPT was administered to determine the participants’ general progress and Stop & Check tests were given to trace any possible specific progresses. The findings of the study revealed a significant performance on Stop & Check tests which was indicative of the at least partial effectiveness of implementing MI-inspired instruction.
۳.

Barriers to Sustainable Construction Practices (Case Study: The Role of National Culture)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Construction Industry Construction Professionals implementation National Culture Dimensions Sustainability

حوزه های تخصصی:
تعداد بازدید : ۴۵۲ تعداد دانلود : ۱۰۲
This s tudy examined national culture dimensions that cons titute barriers to the implementation of sus tainable cons truction practices among cons truction professionals in Nigeria. It deployed S tatis tical Package for the Social Science (SPSS) software to analyze data collected through a ques tionnaire survey. Mean Score Index (MSI) result revealed 47 national culture variables that have great potential for causing barriers to implementation of sus tainable cons truction practices in Nigeria with the MSI range of 3.30 - 4.72. The variables were grouped into six of Hofs tede’s national culture dimensions (large Power Dis tance, Individualism, Masculinity, s trong Uncertainty Avoidance, Short-Term Orientation, and Res traint) with an average MSI range of 3.84 - 4.22. The Kruskal-Wallis H and Mann-Whitney U tes ts indicated that irrespective of organizational and individual characteris tics, there was no significant difference in the national culture of cons truction professionals hindering the implementation of sus tainable cons truction practices in Nigeria (p>0.05); but for Individualism (IDV) and Uncertainty Avoidance (UAI) dimensions which indicated significant differences (p <0.05) due to personal attributes, disposition, and exposure. The study established that the differences have only a small effect (r = 0.171 and 0.156 respectively), signifying that the observed differences in IDV and UAI culture dimensions based on years of experience, were not a result of differences in the sizes of the groups. They then study raised concern for a new way of thinking towards overcoming barriers to implementing sustainable construction practices in Nigeria and suggested for optimization and operationalization of national culture dimensions that support the implementation of sustainable construction practices and eschewing those that cause barriers.
۴.

Barriers And Problems In The Implementation of Educational Strategies From The Point of View of School Administrators(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Educational Strategies school management barriers implementation

حوزه های تخصصی:
تعداد بازدید : ۷ تعداد دانلود : ۴
Research aims to identify barriers and problems in educational strategies implementation in schools. The current study is qualitative with an interpretive phenomenological approach. For the interview, the participants were selected by the purposive sampling method. The criteria for participating in the interview were managers' willingness to express their opinions on the research subject. The sampling process ended when data saturation was reached during the interview. Paul Colaizzi's method was used for data analysis. First, analysis data collection was continued until saturation. Several vital sentences were extracted and formulated. Participants' opinions were kept, making data reliability and their ability to be verified possible. After analyzing the findings, school problems and barriers were categorized into four categories: financial and credit, human resources, system problems, and multiple tasks. Components: lack of per capita, wear and tear of buildings, equipment, a debt of energy carriers, lack of allocation of specialized teachers, new teachers, reduction of cooperation and assistance of parents, forced teaching of administrative staff, the unwillingness of students, lack of allocation of staff based on the organizational chart, The number of sites and their continuous changes, textbook registration system, pre-registration, the existence of various projects and ceremonies, repetitive and voluminous circulars, intervention of unrelated organizations and departments were among the most critical challenges of school management