مطالب مرتبط با کلیدواژه

Prioritization


۱.

موانع اجرای استراتژی‌های بازاریابی: ارائه‌ی یک طبقه‌بندی و رتبه‌بندی آن برای شرکت ایران خودرو(مقاله علمی وزارت علوم)

نویسنده:
منبع: نشریه مدیریت بازرگانی ۱۳۸۷ شماره ۱

کلیدواژه‌ها: طبقهبندی رتبهبندی implementation Prioritization Classification barriers Marketing Strategy، استراتژی بازاریابی موانع اجرا

حوزه های تخصصی:
تعداد بازدید : ۲۷۲۱ تعداد دانلود : ۱۳۹۰
یک شرکت یا سازمان، جهت تحقق اهداف کلان و اهداف بازاریابی خود نیاز به برنامه‌ریزی بازاریابی دارد که یکی از ستاده‌های مهم این فرآیند، تدوین استراتژی‌های بازاریابی است. اجرای درست استراتژی‌های بازاریابی، بخش نهایی و ضامن موفقیت شرکت در امر بازاریابی است. نتایج پژوهش‌های مختلف در زمینه مدیریت استراتژیک نشان می‌دهد شرکت‌هایی که از رویکرد استراتژی جهت رسیدن به یک مزیت رقابتی پایدار استفاده می‌کنند، اغلب در مرحله اجرای استراتژی در سطوح مختلف سازمانی با مشکل مواجه می‌شوند. هدف اصلی در این مقاله، ارائه‌ی یک طبقه‌بندی از موانعی است که در راستای اجرای موثر استراتژی‌های بازاریابی وجود دارد و رتبه‌بندی آن برای نمونه‌ی موردی شرکت ایران خودرو. ابتدا یک طبقه‌بندی از موانع برگرفته از ادبیات بین‌المللی برای این شرکت براساس نظرات خبرگان این شرکت بومی می‌شود و سپس با استفاده از آزمون‌های آماری تی تک‌نمونه‌ای و فریدمن طبقه‌بندی و رتبه‌بندی بررسی می‌شود. نتایج نشان می‌دهد که در میان طبقه‌بندی هشت‌گانه، طبقه موانع مدیریتی دارای بالاترین اهمیت است. پس از آن، طبقه موانع ساختاری در رتبه دوم و طبقات موانع فرهنگی، ادراکی، استراتژیکی، عملیاتی، نیروی انسانی و منابع به ترتیب در رتبه‌های بعدی قرار می‌گیرند. یعنی در شرکت ایران خودرو، کمبود منابع یک مانع جهت اجرای استراتژی بازاریابی نبوده و از این نظر شرکت کمبود خاصی ندارد، بلکه سایر طبقات موانع اصلی را تشکیل می‌دهند.
۲.

Determination of Appropriate Strategies in the Field of Renewable Energies within Iranian Educational System and Prioritization of Them by Using Fuzzy Preference Programming (FPP) Technique تعیین راهبردهای آموزشی در زمینه انرژی های تجدیدپذیر در نظام آموزشی ایران و اولویت بندی آنها با استفاده از تکنیک برنامه ریزی فازی ترجیحی (FPP)(مقاله علمی وزارت علوم)

نویسنده:
منبع: آموزش محیط زیست و توسعه پایدار سال ششم تابستان ۱۳۹۷ شماره ۴ 37 - 52

کلیدواژه‌ها: Renewable Energy Resources strategy Environmental Education Prioritization Fuzzy Preference Programming (FPP) Technique

حوزه های تخصصی:
تعداد بازدید : ۴۸۷ تعداد دانلود : ۳۸۰
The present study mainly aims to determine appropriate strategies for performing relevant educational programs to promote the level of awareness among different people of society to replace non-renewable energy resources with clean and renewable energy resources as well as to prioritize these strategies for use in the educational system of Iran. This study is conducted in two stages. In the first stage, the most important policies and strategies regarding the application of renewable energies and education in this field were extracted. Then 80 strategies proportionateaccording to Iran's educational needs in this field were suggested. The most comprehensive of them were determined using the comments of 50 specialists through a questionnaire. Among these strategies, 40 strategies were selected for training renewable energies at schools (10 cases), Higher Education (10 cases), informal education (10 cases), and non-formal education (10 cases). In the second stage, for prioritizing the selected strategies, another questionnaire including pairwise comparison tables of these strategies was prepared based on the results of the experts' comments and data resulting from it was used to rank the strategies using fuzzy preference programming (FPP) method in MATLAB software. All fuzzy group decision- making matrices are suitably adapted for each of the four educational groups (γi> 0.3679). Prioritization of these 40 strategies for training renewable energies in the educational system of Iran is presented at the end of the paper in terms of formal education at schools and universities, informal and non-formal education.
۳.

Prioritization of the economic activities in Yazd Province with an emphasis on the importance of water resources: Integration of the Input-Output and TOPSIS models(مقاله علمی وزارت علوم)

نویسنده:
منبع: International Journal of Business and Development Studies Vol. ۱۴, No. ۱, (۲۰۲۲) 167 - 183

کلیدواژه‌ها: Prioritization Economic activities Input-output model Topsis model Sustainable Development

حوزه های تخصصی:
تعداد بازدید : ۱۴۸ تعداد دانلود : ۱۲۰
The purpose of this study is to prioritize the economic activities in Yazd Province, Iran, with a sustainable development approach and an emphasis on the importance of water intensity in economic activities. Therefore, multiple criteria were used to prioritize the activities that cover the economic, social and environmental dimensions of sustainable development. In the first stage, the SFLQ method was used to prepare an input-output table for Yazd Province. Then, the economic activities in the province were prioritized in terms of six criteria including the intensity of interdepartmental communication and value-added (economic dimension), job creation (social dimension) as well as energy intensity, water intensity and pollution (environmental dimension). Moreover, a combination of an input-output model and the TOPSIS method was applied. According to the results of this study, among the activities in the province, "transportation" proved to have the highest priority. It was also found that the ignorance of water use as an important criterion can lead to significantly different prioritization results.
۴.

Ranking Psychological Theories with the Accounting-based Approach to Contingency Management using AHP Technique(مقاله علمی وزارت علوم)

نویسنده:
منبع: Iranian Journal of Finance, Volume ۷, Issue ۲, Spring ۲۰۲۳ 94 - 121

کلیدواژه‌ها: Prioritization Psychology Theory Contingency Management Multi - criteria decision making AHP

حوزه های تخصصی:
تعداد بازدید : ۱۶۹ تعداد دانلود : ۱۴۱
The theory of psychology focuses on the explanation and prediction of individuals by examining specific behavior rather than the expression of an organization or society and on non-objective phenomena rather than an objective, and its importance for the management of the contingency arises from the fact that the function of the individual at any given time must be evaluated based on his conditions and working situations and due to its complex and diverse dimensions, decision making confronts with several choices and criteria which can be examined by multi-criteria analysis. This applied research aims to rank the psychological theories with an accounting approach based on the management of contingencies using the AHP method. The method of this study was a descriptive survey conducted by distributing the questionnaire. The statistical population of the study consisted of elites and accounting experts with over 20 years of job experience in Tehran. Sixty-eight individuals were selected randomly, and the questionnaires were distributed among them. After collecting the research for data analysis using expert choice software, the research, and ranking of the data were done using the AHP technique. The findings of the study indicate that the motivation theory and social psychology theory, and finally, cognitive psychology theory are based on priority order. In other words, in the accounting-based approach to contingency management, most motivational theories are presented and show a higher impact, one of the most important reasons for which can be attributed to the reliance of accounting on individual management