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This research aims to provide a detailed and comprehensive analysis of trends and developments in scientometrics and bibliometrics in the sukuk market in order to present global findings and outline new perspectives and practical strategies for the improvement and development of Iran's capital market in this area. In this study, a scientometric analysis of the sukuk domain was conducted on 391 selected documents, using a scientific search method in the Web of Science database, spanning from 2010 to 2023. For this purpose, Biblioshiny, a web-based application using the R language, which includes bibliometric interpolation, was utilized. Prominent journals, authors, countries, papers, and topics were identified through this software workflow, and citation analysis, co-citation, and social network analyses were performed. In the Iran section, papers and books on sukuk were extracted and examined. The findings indicate that the field of sukuk has emerged as a developed domain over time. The bibliometric and scientometric analysis of sukuk in the capital market clarifies the field's conceptual framework and delves into the existing intellectual and social structural patterns. This analysis illustrates the alignment of global experiences with current developments in the sukuk market and emphasizes the importance of suggestions for improving and developing Iran's capital market. Moreover, the current research examines the intellectual and social structures associated with the field and provides insights into its conceptual framework. This research, through the bibliometric and scientometric analysis of the sukuk market, elucidates the developments and intellectual and social patterns in this field and effectively contributes to the development of knowledge and improvement of Iran's capital market by offering suggestions based on global experiences.

Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the primary objective of this research is to develop and empirically examine a conceptual model that elucidates the complex relationships among brand experience dimensions,brand value congruence, customer-brand identification, and brand productivity.Furthermore, the study investigates the moderating role of customer-brand engagement within this framework.Methods:The statistical population for this research comprises the tourists visiting the city of Isfahan.Given that the population is unlimited, a sample size of 400 participants was selected based on Cochran's formula, and the sampling method used was convenience sampling.The data was collected through a structured questionnaire.First, the validity and reliability of the measurement scales were assessed. Content validity and convergent validity were established, and the reliability was confirmed through Cronbach's alpha and composite reliability calculations. The results of these assessments were satisfactory. For data analysis, the researchers employed structural equation modeling techniques, utilizing SPSS25 and SmartPLS3.0 software.Results: Sensory experience, effective experience, behavioral experience, intellectual experience and brand value congruence have a positive and significant effect on customer-brand identification.Customer-brand identification has a positive and significant effect on brand productivity.customer-rand engagement can moderate the effect of brand-customer value congruence on customer-brand identification.Conclusions:The results of this research will help the authorities to promote and improve brand productivity in the tourism industry by focusing on customer-brand engagement, brand value congruence and customer-brand identification,and considering different dimensions of customer experiences.