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The number of international visitors in Tanzania has consistently remained around one million since 2012. The current study aimed to investigate the effects of electronic payment in enhancing financial flow on the performance of tour operators' supply chains, guided by the Technology Acceptance Model. A convergent parallel mixed-method design was employed using a sampling frame comprised of 543 tour operators. A sample of 230 respondents was selected using multi-stage sampling. Primary data were collected using a self-administered structured questionnaire and an interview guide. Quantitative data were analysed using descriptive statistics to compute percentages, means of respondents’ answers, and cross-tabulations. Inferential statistics employing Structural Equation Modeling was applied to test hypotheses through IBM SPSS Amos version 20. Qualitative data were thematically analysed using NVivo version 20. The findings revealed that electronic payment positively and significantly influenced tour operators’ supply chain performance. The results of the Structural Equation Modeling using three indicators namely, perceived security, transaction procedures, and regulatory framework, indicate that electronic payment directly influenced tour operators’ supply chain by increasing sales, Return on Assets, and profit. The study recommends that both the government and tour operators invest in modern electronic payment technologies to influence consumers’ purchase decisions, thereby increasing consumers’ spending. Strategic efforts and collaboration between stakeholders, including government bodies, industry regulators, and tour operators, are essential to create a secure, reliable, and trustworthy environment for the success of e - e-payment systems usage.

Objective: Consumers have recently become more concerned about environmental protection and have turned to eco-friendly products, also known as green products. To explore the factors that determine consumers’ green product purchase intentions, this study aims to measure the effects of TPB variables (e.g., perceived behavioural control, attitude, and subjective norms) on green product purchase intentions. Through this study, we build a theoretical framework that combines the ideas and perspectives of previous studies on sustainable consumption.Methods: In order to validate our research hypotheses, questionnaires were used to collect primary data from a sample of 219 participants in Algeria. Therefore, this research uses quantitative study method to design the research model which was tested using structural equation modeling (SEM) method. We analyzed the statistical data using SPSS v22.0 and Statistica v08.Results: The results show that purchasing intention of green products is positively affected by attitude (ATT), subjective norms (SN), and perceived behavior control (PBC). Furthermore, our findings discovered that the influence of PBC on intention to purchase green products was more significant than the effects of SN and ATT, enhancing our understanding of the key drivers of green product purchase intentions.Conclusion: These findings can generate more suitable managerial implications and policy contributions to promote green product consumption. It also highlights the key factors determining consumers’ eco-friendly purchasing intentions in Algeria. Therefore, identifying and understanding these factors enables the organization to develop effective strategies that guide consumers towards sustainable consumption and mitigate the negative repercussions of environmentally harmful consumption.

This study examined the correlation between economic growth and the impact on the environment, specifically focusing on the concept of environmental sustainability. The World Bank's Adjusted Net Savings (ANS) data is utilized in this study to gauge the strain on the environment, specifically through the measurement of natural disinvestment. This measurement encompasses the cumulative effects of carbon dioxide (CO2) damage, as well as depletions in minerals, energy, and forest resources. This study uses panel data with respect to the endogeneity of explanatory variables to estimate the real effect of per capita income and the other variables on environmental pressure. In this regard, employing the panel Fixed-Effects Instrumental Variable (IV) methodology, the data from 213 countries have been used in the period from 1990 to 2018. Through regression analysis, it has been discovered that there is a direct correlation between income and the impact on the environment in developing nations. However, this relationship is notably more pronounced in low-income countries compared to high-income countries. Additionally, the study reveals that trade expansion contributes to an increase in environmental pressure across all groups of countries. An increase in the school enrolment rate can affect the environment in developed and high-income developing countries. Moreover, the variable effect of capital openness on environmental pressure was estimated to be positive for developed and high-income countries. However, this effect was found to be negative for low-income countries. Finally, the result showed that developing countries should improve their legal structure and also reduce the bureaucracy and complexity of the laws.

EXTENDED ABSTRACTINTRODUCTION With the increase in population growth and the problems of the planet, researchers have paid more attention to the phenomenon and behavior of greenwashing. Greenwashing behavior is a situation according to which companies and businesses present unhealthy products and services as green and organic (Wang et al., 2019). This study generates new insights for emerging markets and provides potentially important information for academics and practitioners on greenwashing behavior. It can be shown that almost half of people's income is spent on buying food products (Mishra & Sharma, 2012), so the quality, safety and performance of such products have attracted the attention of customers, consumers and shareholders (Bhattacharya, al. , 2012).), in addition, environmental protection has faced problems in the country due to the limitations of greenwashing regulations and their unclear and imprecise implementation. In the field of food products, national regulations on organic and green labels have not been determined, so many companies and food industries can use greenwashing behavior well and show themselves to be environmentally friendly (Chen & Chang, 2012). With these explanations, it is possible that customers are skeptical about green claims and the purchase of green products in society will decrease, which in turn will have harm to people in terms of safety and health, and its consequences for the environment include It will be pollution and destruction of ecosystems (Hai et al., 2017). Due to having industrial companies, Khuzestan province is exposed to industrial and environmental pollution (Guo et al., 2014). In the past years, suggestions for minimizing the environmental effects of waste, access to green life, and maximizing the capacity of using green food industry products, which can reduce their potential effects by using the phenomenon of greenwashing, have not been presented by researchers. As a result, it is vital for consumers to review their product consumption practices and move from non-organic products to green products. By observing these cases, in this research, we will seek to investigate the phenomenon of greenwashing and explain the mechanism of its effect on the intention to buy green. METHODOLOGY The current research is in the field of descriptive and survey research from the methodological point of view. Also, from the point of view of the implementation method, the current study has two phases: library and field. In the library phase, the researchers presented the research model by using the literature review and the existing experimental background. The authors' tool for this has been the use of library resources. In the field phase, the authors distributed questionnaires in order to test the fit of the model and research hypotheses. Finally, 276 healthy questionnaires were collected and analyzed using the structural equation modeling method based on the partial least squares approach. FINDINGS The authors present the findings of this study in two basic steps. The first step of the findings is related to the fit and validity of the research model. The second group of findings of this research includes the confirmation of all research hypotheses, which are summarized in Tabel 1: Tabel 1. The results of the test of research hypotheseshypothesesPathPath coefficientT StatisticResultH1greenwash  Green Purchase Intention-0/3166/045supportedH2greenwash  Green Word of Mouth-0/81940/944supportedH3greenwash  Green confusion0/82740/476supportedH4greenwash  Green Skepticism0/77129/208supportedH5Green confusion  Green Purchase Intention-0/2695/833supportedH6Green Skepticism  Green Purchase Intention-0/1353/053supportedH7Green Word of Mouth  Green Purchase Intention0/2545/218supportedH8greenwash  Green confusion  Green Purchase Intention-0/1042/985supportedH9greenwash  Green Word of Mouth  Green Purchase Intention-0/2085/596supported  CONCLUSION The current research encourages and supports food industry marketers to create credible green claims that not only improve their business status, but also enhance their environmental programs. The results showed that some food industries have a high risk due to consumers' pessimism towards the greenness of their activities and services. Managers should focus on several environmentally friendly methods to reduce consumer cynicism. Managers should increase the transparency of environmental performance, and in addition, non-governmental organizations can audit companies' environmental reports and fine companies that engage in greenwashing. With these words, it is expected to be able to help control greenwashing behavior and green doubts to some extent.