درخت حوزه‌های تخصصی

The primary objective of this research was to investigate the impact of new social media on the marketing of sports products in Iran. The research utilized a qualitative and applied methodology, focusing on experts in sports marketing and sports management professors as the research population. Data from interviews were analyzed through three stages of coding: open, central, and selective. Within the context of Internet marketing in sports, several key issues emerged, including the absence of a dedicated authority for Internet sports marketing, instability in sports management, lack of comprehensive regulations, and underutilization of Internet marketing in sports business processes. Traditional methods persisted despite economic challenges. The study concluded that the absence of a specific authority for Internet marketing in sports leads to confusion, improper monitoring, and potentially harmful marketing practices. Establishing consistent regulations is crucial to the development and institutionalization of Internet marketing in the sports industry.

Artificial intelligence has brought about significant changes in various creative domains, sparking discussions about the nature of art and its authenticity in the era of AI. Some scholars assert that the computer monitor now serves as a canvas, a brush, a musical instrument, and even an art tutor, leading us to explore deeper connections between AI and creativity. However, in this presentation, we wish to emphasize the humanistic dimension of creative processes once more. we acknowledge the role of AI in enhancing creative endeavors, but we firmly believe that human creativity remains paramount in the production of artistic works. The current notion of machines replacing artists is, in our view, more of a media sensation than a reality. Examining the history of electronic arts, our paper argues that claims of AI's artistic superiority are not novel; they echo similar trends from the past. The current enthusiasm mirrors earlier media frenzies. While the sciences have made significant strides in unraveling the mysteries of the human brain, our understanding of the intricacies of our remarkably creative minds, their origins, and their fulfillment in our brains remains quite limited. Until these processes are thoroughly comprehended, artistic creation will continue to be a distinctly human endeavor.

The issue of human rights has been at the center of the world community for seventy years, since the adoption of the Universal Declaration of Human Rights in 1948. Although it is difficult to define the concept of human rights, researchers believe that this concept can be extracted from those rules and norms that have initially been recognized by the majority of UN members in the form of declarations, statements, treaties, conventions, and Performance of Opinio Juris, and second, affect the behavior and conduct of political entities. The current study investigates the definition of human rights after the events of September 11, 2001. This review article argues that the concept of human rights was initially a general concept, but it evolved over time into specialized areas, such that in the third millennium and after September 11, 2021, security-related human rights issues have become more important than before, and different groups and minorities received more special attention. On the other hand, environmental and health-related human rights issues have emerged as compelling issues of the present, which have further broadened the scope of human rights.

While Iran was never formally colonized by Western powers, it’s governing regimes before the Islamic revolution were loyal to both the East and the West;  the country was therefore more or less a de facto colony of Russia, Great Britain, and the United States. One of the most pernicious consequences of such presences can be described as the "colonization of the mind," which has subtle and lasting manifestations. Using Edward Said's four major characteristics of Orientalism (i.e., binary opposition, over-generalization, fear and control, and depicting the Orient as stuck in past primitiveness), the present paper attempts to analyze the self-perception of the Iranians toward themselves to see whether the way they perceive themselves is similar to the Western discourse of the "Orient." In the first step, a number of interviews with a representative sampling of the population under investigation were conducted to develop a questionnaire. The questionnaires were then distributed and 650 responses were collected. The survey was meant to assess the four components of Orientalism as proposed by Said, among the respondents. It also contained questions about the respondents' lifestyle, their perceptions toward nationalism, and media consumption. The results reveal evidence of Orientalist self-perception among the Iranians when they compare themselves with the West.

Ziba Mir-Hosseini employs feminist theory and global human rights principles to promote and implement legal changes to Islamic law to achieve gender equality. She proposes the pursuit of an alternative “sacred spiritual project” as a means to advance gender equality through these legal reforms.To achieve this goal, four underlying assumptions inform her work that are essential for her spiritual project to be successful. (Mir-Hosseini's approach includes: 1) Advocating religion's adaptation to societal changes, prioritizing individual autonomy over religious demands. 2) Applying social constructionism to challenge binary gender concepts and traditional roles. 3) Asserting that Orientalism influenced male scholars' misinterpretation of Islam's sacred texts. 4) Embracing Western individualism to counter Traditionalist or Neo-Traditionalist Islamic teachings while overlooking Western women's sexualization experiences in her pursuit of equality. The possible consequences of her philosophy include that it might aid secularization and syncretic tendencies within the sphere of Muslim women; it might emphasize a personal interpretation of religious texts leading to distrust of male authority; it might intersect with evolving attitudes towards gender roles, family dynamics, and women’s rights within society, which may affect Muslims and their families as a whole. It might contribute to tensions already there among women.

The present study aimed at exploring the predictive validity of achievement goals for EFL university students’ attainment emotions, and academic success in the context of Iran. To this end, 440 EFL university students responded to the relevant instruments. The results revealed that learners’ mastery-approach, mastery-avoidance, and performance-approach goals were significantly positively correlated with positive attainment emotions, and negatively associated with negative attainment emotions. Furthermore, EFL learners’ performance-avoidance goals were significantly negatively associated with their positive attainment emotions, and positively related to their negative attainment emotions. Additionally, EFL learners’ mastery-approach, performance-approach, and performance-avoidance goals were significant predictors of all attainment emotions, while EFL learners’ mastery-avoidance goal was a significant predictor of their hope, anger, and hopelessness. Besides, EFL learners’ achievement goals significantly correlated with their academic success. Finally, all achievement goals predicted students’ academic success, and also mastery-approach goal was the strongest predictor of students’ academic success. The results can benefit EFL teachers, and learners to grasp a better picture of the association between achievement goals and attainment emotions, and academic success of EFL students in the context of Iran.

Enhancing one's proficiency in English grammar represents a foremost objective for individuals who are learning a foreign language. In EFL contexts, it is commonly observed that children tend to acquire knowledge of grammar rules incidentally, whereas adults usually require formal instruction to attain a more advanced level of proficiency. Numerous contemporary approaches have undergone substantial investigation, yet comparatively limited emphasis has been placed on the acquisition of grammar learning strategies. This article investigates the perspectives of learners with regards to the utilization of grammatical learning strategies during the duration of an English language course. This research centers on the cognitive and affective viewpoints of individuals participating in a grammar study group. The objective of the research is to investigate the utilization of specific strategies by learners for the acquisition of varied grammar structures. Novel methodologies and empirical investigations have the potential to enhance the comprehension of the educational process and self-regulation. The aforementioned holds the possibility of significant repercussions for individuals engaged in the English as a Foreign Language (EFL) learning process, educators facilitating such learning, and professionals responsible for designing EFL curricula.

Translating taboo words is one of the challenging tasks that translators face during subtitling and dubbing movies. The translation of taboo words should be handled carefully since they may violate the norms of the target society. In this regard, the translators use different strategies to find an equivalent in the target language. This study tried to identify the strategies used by Iranian translators in dubbing and subtitling the F*k words as taboos in American English-drama crime television series based on Davoodi’s (2009) model. Thus, this was a corpus-based study that has a quantitative method with a descriptive comparative approach. The corpus of this study was limited to F*k words found in the TV series called Big Little Lies season one. This TV series was selected as the corpus of this research because this series movie was incredibly more suggestive and popular in recent decades and targeted a wide range of audiences and adults. Thus, 80 F*k words were identified for further analysis based on Sharifi and Darchinian's (2009) model. Descriptive statistics were used to determine frequencies and percentages of the applied strategies in the Persian subtitled and dubbed of the F*k words. The findings showed that Substitution, and Euphemism were the first and second used strategies by Iranian translators for dubbing and subtitling the F*k words, respectively. Additionally, the results of the Chi-square test revealed that there was not a significant difference between Iranian translators’ strategies for subtitling and dubbing F*k words. The results of the present study can be beneficial for Iranian subtitlers, dubbers, and translation students in the subtitling and dubbing of F*k words as taboos in crime drama movies from English into Persian.

The need to use effective new strategies and instruments for the sake of reinforcing the EFL learners’ speaking fluency and accuracy is the main goal of the language learners and teachers. Hence, the present research aimed to discover the effect of online-based gamification on Iranian pre-intermediate EFL learners' speaking accuracy and speaking fluency by using a quasi-experimental design. Forty Iranian pre-intermediate EFL learners from Gooyesh English Language Institute in Mashhad were selected through convenience sampling as the target participants of the study. At the outset of the study, a researcher-made pre-test of speaking fluency and accuracy was administered to the 40 participants of the study. Then, online-based games such as What Happens Next Game, Picture that Story, Online ESL Jigsaw Activity, Show and Tell Game, and ESL A- B gap Fill Game were used to expand the speaking fluency and accuracy of the experimental group's learners while traditional methods were utilized to teach speaking fluency and accuracy to the participants of the control group. Finally, a researcher-made speaking post-test was administered to the participants of both groups. Descriptive statistics and independent samples t-tests were calculated to answer the research questions. The findings displayed that online-based games significantly improved Iranian pre-intermediate EFL learners' speaking accuracy and fluency. However, there was no significant difference between the speaking accuracy and fluency of the participants of the experimental group after using the online-based gamification. Based on the findings of the study, gaming can be considered the most appropriate instrument in the process of learning speaking skills such as speaking fluency and accuracy.

The present paper examines the theory of conceptual metaphor, using the theoretical framework of the cognitive writing model to improve EFL learners’ writing creativity and metacognitive writing awareness. To that end, 120 male and female EFL Bachelor-of-Arts (BA) students majoring in English language from Foreign Languages Center at Islamic Karaj Azad University in Iran voluntarily participated in this research study. The participants were randomly assigned into two equal groups, with the experimental group receiving the cognitive instruction and the control group the traditional instruction. Using a two-way analysis of co-variance (ANCOVA) procedure, the researchers assessed the posttest scores of both groups. The results of the analysis indicated that the experimental group significantly enhanced its scores in the posttest of metacognitive writing strategies and writing creativity compared to the control group. Findings suggest that writing is not drafting and rewriting prefabricated patterns, but it is a recursive and interactive process in which writers attempt to construct meaning and create original ideas using real-life experiences. Findings also imply that conceptual metaphors are powerful literary devices for improving EFL learners’ idea generation, writing creativity, and metacognitive writing awareness which deserve to be taught at universities.

There is ample research evidence indicating that task implementation options and design features differentially affect the linguistic quality of second language (L2) oral output. The overarching aim of the current research was to add to the available body of research findings by investigating what effects the combination of two task implementation options, namely pre-task planning and post-task transcription, exerts on L2 learners’ focus on form. The study involved sixty Iranian L2 learners who were presented with a picture story to be narrated under one of the following four conditions: pre-task planning (PTP), post-task transcription (PTT), both pre-task planning and post-task transcription (PTP/PTT), and control. Findings showed that while pre-task planning increased fluency and complexity, the anticipation of post-task transcription enhanced focus on form as indicated by more accurate performance. More importantly, pre-task planning along with the foreknowledge of post-task transcription of performance made for an exponential increase in accuracy, a gain which was achieved to the detriment of complexity. The outcomes are of pedagogical significance in that they lend support to the efficacy of using pre-task planning opportunity along with the anticipation of post-task transcription to elicit the highest accuracy level while learners are primarily concerned with conveying meaning.

Teachers have the power to change their students' lives for the better, therefore teachers should be armed with some skills to be effective. Reflective teaching as one of these skills empowers teachers to observe and evaluate themselves. Although research on reflective teaching has a long tradition, little is known about whether it could be a significant predictor of language teacher immunity and work motivation as two important factors determining the success or failure of teachers, particularly in English as a Foreign Language (EFL) context. Thus, the present study aimed at examining the possible association among reflective teaching, language teacher immunity, and work motivation through path analysis. To this end, English Language Teacher Reflective Inventory (ELTRI), Language Teacher Immunity Instrument (LTII), and Multidimensional Work Motivation Scale (MWMS) were administered to 320 Iranian EFL teachers. Data analysis revealed that teachers with higher reflective teaching practices are more immunized and motivated. Moreover, the significant role of language teacher immunity on work motivation was discovered. The implications of the present study may shed new light on the significance of incorporating reflective approach into teacher development programs as a core subject.

Metadiscourse is an essential component of academic writing, as it helps authors better communicate their ideas and engage their readers. It is through the analysis of the text's metadiscourse that one can explore academic writing and compare the rhetorical traits and preferences of various discourse communities (Hyland, 2005). To this end, this study examined the differences in the use, type, and frequency of interactional metadiscourse markers in the discussion and conclusion sections of political science and religious studies articles written in English language. The corpus of this study consisted of 45032 words extracted from fifty research articles, twenty-five articles in the field of political science, and twenty-five articles in the field of religious studies published between 2019 and 2023 in the top one high-impact factor and peer-reviewed international journals. To analyze the data, one Eta and two Chi-square tests were run. Considering the interactional resources of Hyland’s (2005) metadiscourse model, the researchers uncovered that despite some subtle differences in the use, frequency, and types of these metadiscourse markers, “hedges” were the most and attitude markers were the least frequently used metadiscourse markers employed in both political science and religious studies disciplines. The findings have some educational implications that shed light on the need to encourage English language teachers, university professors, and publishers in the fields of TEFL and ESP to provide EFL learners with appropriate sources and settings to increase their familiarity with various metadiscourse markers, especially the category of interactional MDMs that aids them write coherently and establish genuine interaction with audiences.

A major concern of language testing researchers has for long been the identification of construct-irrelevant influential cognitive and psychological bias factors in test takers’ language test performance and recently the identification of the tentative models of interactions among such factors. With the same purpose in mind, the present study investigated the direct and indirect interrelationships among EFL learners’ test anxiety, test-wiseness, reading metacognitive awareness, and reading comprehension test performance through a path analytic research design. To this end and on the basis of the related literature and the previous research findings, first a hypothesized model of the interrelationship among the variables was assumed. Next, 317 undergraduate and graduate students took the related questionnaires and tests. Finally, the obtained data were analyzed through AMOS statistical package and the hypothesized model of the interrelationship among variables was tested. According to the final verified model, test-wiseness directly predicted reading comprehension test performance, while test anxiety did not. Moreover, while reading strategies metacognitive awareness did not directly predict reading comprehension test performance, it was indirectly associated with reading comprehension test performance through the mediation of test-wiseness. In addition, both correlational and path analyses confirmed a strong negative relationship between reading strategies metacognitive awareness, and test anxiety. The findings highlight the importance of the language test takers' less test anxiety and enhanced metacognitive awareness of reading strategies and test-wiseness for their more reliable test-taking performances.

Pinpointing the role of language, emotion, and culture in intercultural interactions as the three basic needs of intercultural interactions is one of the most important problems in the intercultural field. Therefore, this paper probed the role of language, emotion, and culture simultaneously in intercultural communication in Iran. By using convenience sampling, one hundred Iranian language teachers were chosen and their language proficiency and ICC levels were specified by using Oxford Placement Test (OPT) and intercultural communicative competence (ICC) questionnaire. Then, the researchers used exploratory factor analysis (EFA) to classify ICC questions under language, emotion, and culture categories.  After classifying the questions, the researchers used confirmatory factor analysis (CFA), standard solution coefficient, standard path coefficient, T value, and Sobel formula to analyze the collected data from the ICC questionnaire based on participants' answers. The results revealed that language, culture, and emotion were the main macro-elements of intercultural communication. Also, it was shown that language was the most important need and macro-element in intercultural communication and then the second and third place went to culture and emotion respectively.  It was found that emotion acted as a mediator variable between language and culture and there was a relationship among language, culture, and emotion, too. This study was of high importance for language teachers, curriculum designers, textbook writers, intercultural experts, and cultural psychologists