درخت حوزه‌های تخصصی

Nowadays, governments pay a special attention to tourism industry and with special measures and policies, they attempt to develop and expand it, as this industry both brings foreign currency and positively effects  on the economic growth and economic boom. In our country, however there was much less attention to the cities and villages which attracted millions of visitors and their role and position in tourism are rarely addressed. In fact, the role of tourism is neglected and or it is less utilized in planning, especially in urban and rural planning. This is while tourism is the most extensive service industry which, not in the far future and faster than before, is capacitated to emerge for increasing the level of public culture, making peace, dialogue of civilizations, understanding, friendship and amity in an international level  as a pioneer of or equal to other industries, including oil industry. The Islamic Iran, with all the historical, religious and natural monuments has considerable capabilities which should be thoughtfully utilized in the best way. Although Iran has hosted about 3,200,000 foreign tourists in 2011 and then has hosted 5,250,000 foreign tourists in 2016, however, we are still at the beginning of the road for development of this industry. Kashan city also has many precious sites of cultural heritage, which are unique in Iranian cities and in the world and in terms of tourism, especially religious, pilgrimage and historical tourism and considering  its ancient urban fabric, has the potential to attract many tourists from Iran and around the world, in a way that this city hosted 369,446 domestic tourists and 5,010 foreign tourists in the Nowouz  of 2017.  On the other hand 221,739 people of the total tourists during that period have visited Kashan’s Fin garden, of which 219,930 of them were domestic tourists and 1,809 of them were foreign tourists. Therefore, concerned authorities should apply necessary and essential approaches, so that this efficient and profitable industry provides the grounds for job creation especially for youths and bring sustainable tourism development for the ancient city of Kashan and to set high prospects for the future of this city.

Rural tourism can be defined as a tourism product, which approach accentuates the importance of supply management and marketing activities. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions. Iran is world famous for kind hospitality, friendliness, and a beautiful Landscape and villages. Beautiful historical villages and rural areas, like Gilanian villages have been visited by many foreign and domestic tourists. Definitely, Tourism industry in the villages has positive and negative consequences. Some experts focus on the positive aspects and vice versa. Some experts disagree with this industry and believe that must be prevented rural tourism. The main purpose in this paper is to investigate and Introduction of tourism centers in Gilan villages. The method in this paper is quantities and also action research and tools of data collection is documental, in-depth interview and participate .