درخت حوزه‌های تخصصی

The aim of this paper was to investigate the effect of the competitive environment on brand performance of the sports goods with the mediating role of marketing strategies in Iran. The statistical population of the study consisted of managers, staff, distributors, shop assistants, manufacturers of Iranian sports goods and sport products in Tabriz. 150 subjects were studied through total sampling approach and completed the questionnaire. Structural equation modeling were conducted for data analysis. The results showed that: a) there is a positive and significant relationship between competitive environment and brand performance, b) there is a positive and significant relationship between competitive environment and the marketing strategy, and c) there is a positive and significant relationship between marketing strategies and the brand performance. The findings also demonstrated that the research model has an appropriate fitness.

Talent is a fundamental quality in humans that entails personal and social differences. However, despite its importance, relatively few empirical studies have addressed identification and assessment of talents. An adequate exploration of any topic will require extensive knowledge about it. The Holy Quran, as the very words of the Creator, who created humans with a certain structure of existence, presents the most comprehensive knowledge. Therefore, this study drew on the Quran to present indicators for talent assessment using a qualitative approach. First, among all verses of the Quran, those with words somehow related to talent were selected, leading to a semantic web, which was then used to create a list of the most relevant words. Next, lexical and conceptual analyses and Quranic usage analyses of these words, along with content analyses of the verses containing them using tadabbur (Quranic Contemplation) methods, marked three words ( ni’mah – pleasant asset, sabīl – course, and faẓl – added privilege) as the main indicators for talent assessment. The findings showed that each of these indicators could be assessed in three areas, or axes, which included level of knowledge, level of yearning and level of access. Finally, the study suggests that, thanks to the comprehensive nature of the knowledge provided in the Quran, exploring the characteristics, components and dynamics of the three main words results in a far more wholistic framework for assessing human talents, which allows for more reliable and applicable results - compared to those provided by individualistic frameworks.

The aim of this research is to discuss the concept of human being as a subject beyond rationalism from Deleuze and Perls viewpoint and to define it in the psychological realm of empiricism, through reading a play based on empiricism with Gestalt therapy. The sampling format in this study is goal-oriented, gathering information by library and field study method. there is the way for cognition through the experience, which forms the knowledge of the subject, too. This attribute helps us to prioritize our emotion and accordingly our body, and this leads to a situation in which we maintain our attention on the immediate experience, by increasing recognition of mental events in the present moment and this is what existentialism asks these for and is the exact role of human required in Gestalt therapy. the result showed that the concept of man from the perspective of Gilles Deleuze, with regard to his definition for the position of subject who is in the process of becoming human-animal due to the subject being pushed back from centrality (subjectivism) and Perls' definition of the human position in Gestalt psychology as well as with explanation of the common points in Woyzeck can be studied because the emphasis of this work is on the concept of human .</strong>

The aim of the present research was to study the effectiveness of strength-oriented family therapy on hope, anxiety, stress and depression among mothers of children with cancer. The research method was quasi-experimental with experimental and control groups by pre-test and post-test. The statistical population included all mothers of children with cancer in Ardabil city of Iran in 2015. A group of 30 mothers were selected by convenience sampling method, and they were placed randomly in two groups (15 persons in the experimental group and 15 persons in the control group). All participants completed the Persian version of the Herth Hope Index (HHI-Persian version) and Depression, Anxiety and Stress Scale (DASS). The experimental group received the strength-oriented intervention in 10 sessions. Multivariate analysis of covariance was applied to analyze the data. Results indicated that the strength-oriented family therapy causes a significant change in increase hope and reduce stress and depression in the experimental group. But there is no significant difference between groups in anxiety.

The aim of the present study is to compare and critique the moral principles of Albert Ellis's theory (REBT) in the light of Islamic ethics. The method of the present study is analytical-descriptive and the sampling Method in this study is goal-oriented. Necessary information was collected in a library manner by studying sources and books. The method of analysis has been content analysis. The results showed that Ellis's ethical principles are: ethical non-realism, pleasure-seeking, individualism, sensuality and no standard for good and bad behavior. However, all these are not acceptable from the point of view of Islam, as Islam believes the standard for the right and wrong is clear and distinct; pleasure is not the only standard of right and wrong behavior, pleasures are not merely worldly, and the ultimate goal of life and creation is to reach the nearness of God. All human behaviors are ethical if done with the intention and purpose of the nearness of God.