Journal of New Studies in Sport Management (JNSSM)

The purpose of the present study was to investigate the mediating role of professional ethics in the relationship of the organizational culture with social responsibility and the organizational commitment in sports organizations. 201 staff of sport and youth departments in Esfahan province completed the research questionnaires through stratified random sampling approach according to geographical distribution. For data analysis, structural equation modeling by Lisrel software was used. Results showed that organizational culture has a positive and significant effect on organizational commitment, by coefficient of 0.36, indirectly according to professional ethics mediator variable and on social responsibility by coefficient of 0.37. According to the research findings the mediator role of professional ethics variable as well as the research conceptual model was confirmed. 

Sports advertising is one of the methods used by most companies to introduce their brands and products and expand their market. This study aimed to investigate the relationship between brand identity transfer and sport commitment with the mediating role of promotional and advertising tools from the perspective of sports consumers in Iran. 500 sports consumers participated in this study and completed the research questionnaire. The results of the structural equation modeling (SEM) indicate that there is a significant relationship between brand identity transfer and sport commitment and their dimensions, with the mediating role of promotional and advertising tools. Further, TV, mobile and social networks should have a priority over other promotional tools when transferring brand identity and sports commitment of consumers. Besides, contributing to the advancement of theory, this study has important practical implications for sport marketers and managers who are searching effective promotional and advertising tools to re-engage existing consumers or to acquire new ones.

Competency of managers plays a critical role in the success of the organizations. The aim of this study was to investigate the competency of managers of Sports and Youth Offices in Alborz, Iran. 134 managers and staff of Sport and youth offices completed the researcher-developed questionnaire. Two questionnaires with 50 questions were used to get the research data, one questionnaire completed by managers and the other completed by staff. For validity, the questionnaires content were approved by 10 sports management experts, and their reliability were confirmed by Cronbachs alpha, respectively, 0.83 for the managers questionnaire and 0.90 for the staff questionnaire. Friedman, Kolmogorov-Smirnov, and t-test were conducted to test the research hypotheses. Result of the study shows that there is a significant difference between managers and Staff concerning communication skills, decision-making, encouragement, business communication, leadership, team development, and deployment of positive feature of the managers.

The aim of this paper was to investigate the effect of the competitive environment on brand performance of the sports goods with the mediating role of marketing strategies in Iran. The statistical population of the study consisted of managers, staff, distributors, shop assistants, manufacturers of Iranian sports goods and sport products in Tabriz. 150 subjects were studied through total sampling approach and completed the questionnaire. Structural equation modeling were conducted for data analysis. The results showed that: a) there is a positive and significant relationship between competitive environment and brand performance, b) there is a positive and significant relationship between competitive environment and the marketing strategy, and c) there is a positive and significant relationship between marketing strategies and the brand performance. The findings also demonstrated that the research model has an appropriate fitness.

The present study aims to investigate the aspects of sport structure in Iran. Literature review, Delphi method, and a researcher developed questionnaire were used to fulfill the research objective. At the first stage, 10 faculty members of sport management participated in a Delphi study. At the second stage, 302 researcher developed questionnaires distributed among staff and operational managers in the Ministry of Youth and Sports, managers of executive board in the National Olympic Committee, heads of federations, experts in NOC and the faculty members. The results showed that in terms of the importance, sports for all, training sport, championship sport and professional sport are in the priority of sport structure in Iran, and in designing the Fifth Five-Year Development Plan of Iran, none of the four aspects of sport structures have properly been taken into account.

The purpose of this study was to investigate the effect of strategic thinking skills on the effectiveness of strategy creation process of team sport federations in Iran. 57 questionnaires distributed among the managers of team sport federations to collect the required data. Strategic thinking skills questionnaire and effectiveness of strategy creation process questionnaire adapted from Moghimi and Ramezan questionnaire (2015). Structural equation modeling with partial least squares (PLS) approach was employed for data analysis. The results indicated that strategic thinking skills of managers had a significant effect on the effectiveness of strategy creation process in team sport federations. According to the findings, improving the strategic thinking skills of managers in sport federations, is critical in the process of creating effective strategies.

Abstract This study aimed to investigate a relationship between creativity and emotional intelligence elements in sport organizations. The study population includes 250 Iranian participants who were serving in different sport organizations including 125 males (Mage = 52.8 years, SD = 6.2years) and 125 females (Mage =45.3 years, SD = 4.6 years). Three instruments have been used in this survey: (i) General information questionnaire (ii) Emotional Intelligence questionnaire (iii) Creativity questionnaires (RAUDSEPP). The findings achieved through emotional intelligence and creativity questionnaires demonstrated that men and women were different in some aspects of relationship between creativity and emotional intelligence elements. Positive relationship between creativity and all elements of emotional intelligence except between creativity and controlling emotion element have been found. Other findings discussed various aspects of emotional intelligence and creativity in both genders. We can conclude that cognitive and behavioral systems of men and women are functionally distinct; so, existence of conflict in relationship between EI and creativity in men and women participants in this study may be due to gender differences.