درخت حوزه‌های تخصصی

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal groups in the sentences in terms of process and function types and subsequently compare the two bodies. The results showed that material and relational processes had highest frequency in Persian language in terms of ideational metafunction. From the interpersonal metafunction perspective, information function was frequent in most cases. Regarding these factors, there was no significant difference between verbal and written bodies.

این تحقیق به بررسی کمی و کارکردی اشاره به خود در پایان نامه های کارشناسی ارشد در علوم نرم می پردازد. یکی از اهداف مهم این تخقیق یافتن کارکرد اشاره به خود در در پایان نامه های کارشناسی ارشد در علوم نرم بود. بدین منظور، بیست پایان نامه کارشناسی ارشد در علوم نرم ، در چهار رشته ی دانشگاهی به طور تصادفی از کتابخانه های چهار دانشگاه طراز اول انتخاب شدند. در هر رشته دانشگاهی، پنج مورد در بازه ی زمانی هفت سال (2014-2007) انتخاب شدند. این تحقیق، صرفا بخش مباحثه پایان نامه ها را مورد بررسی قرار داد. بررسی کمی این نوشته جات نشان داد که فراوانی انواع مختلف عناصر اشاره به خود، در علوم نرم کاملا متفاوت می باشد. میان این عناصر، ضمیر ""من"" با فراوانی 49 ، پر کاربردترین ضمیر اول شخص بود. همچنین این عناصر اشاره به خود، به طور کارکردی، براساس طبقه بندی نقش ضمایر شخصی در کلام Tang and John(1999)، مورد تجزیه وتحلیل قرار گرفتند. یافته های تحقیق حاضر، از بعد کارکردی نشان داد که پر کاربردترین نقش کلامی عناصر اشاره به خود در این نوشته جاتRecounter of research process وکمکاربردترین Originator بود.

To date, little research on pragmatic transfer has considered a multilingual situation where there is an interaction among three different languages spoken by one person. Of interest was whether pragmatic transfer of refusals among three languages spoken by the same person occurs from L1 and L2 to L3, L1 to L2 and then to L3 or from L1 and L1 (if there are more than one L1) to L2. This study aimed to investigate the production of refusals in three languages and to specify the impact of linguistic knowledge on pragmatic transfer of refusals. To this end, 161 participants in 5groups filled out a Discourse Completion Test (DCT). Data was coded and analyzed according to semantic formula sequences. The data obtained from Kurdish learners of English who were also fluent in Farsi (Trilinguals) were compared with those in other four groups: 1)Native English speakers; 2)Monolingual speakers in Farsi; 3) Monolingual speakers in Kurdish; and 4) Bilingual Farsi learners of English. The results revealed that pragmatic transfer exists in choice and content of semantic formulae. It was also found that the sociocultural norms of English, Farsi, and Kurdish languages differ with respects to the refusal speech act and that individuals’ social power and relative distance play a critical role in performing such a speech act. This research suggests that, in spite of the norm differences existing among these languages, transfer of refusals mostly occurs from Kurdish as L1but not from L2 (Farsi) to L3 (English).