درخت حوزه‌های تخصصی

Purpose - Agro-tourism and the development of farm-based tourism businesses have emerged as a creative and innovative approach to rural tourism, which exploits the potentials and capabilities of agricultural activities as unique opportunities for employment and development and poverty alleviation. The purpose of this study is to identify opportunities and areas for Agro-tourism development in rural areas of Tehran Province. Design/methodology/approach - This is an applied research that adopts a descriptive-analytical approach. The statistical population of the study consisted of the rural areas of Tehran Province, of which 8 towns and three villages from each town were selected as the sample. Data collection was conducted using both library and field survey methods; however, the main focus of the research was on field studies, which involved a questionnaire and face-to-face interviews. The questionnaires were prepared for three groups of villagers, tourists, and officials separately. The sample size for villagers was determined using Cochran formula (n=261). Also, since the exact number of tourists and officials was not known, the sample size of these two groups was selected using purposive method (n=31 and n=20, respectively). Data were analyzed using descriptive (mean and frequency) and inferential statistical methods (Chi-square test, one-sample t-test and Mann-Whitney test). Findings- The results suggest that government support and infrastructure improvement, the organization of local festivals related to farm products, the participation of tourists in harvesting, the direct presence of tourists in farming, job creation, and promotion of rural income levels are the most factors that influence Agro-tourism development in rural areas of Tehran Province. According to the results, showed all respondents agreed on the positive impact of the studied measures on Agro-tourism development.

Purpose - Examination and recognition of the processes and mechanisms governing the physical environment of villages and the factors of rural landscape structure have its specific and unique characteristics. These valuable features are applicable in the research process, planning, and plans approaches, as well as in spatial planning to pay for the open environment and rural landscape development. Therefore, the main objective of the research is recognition of the landscape identity components in the tourism villages with valuable texture. These components can be used in the plans and texture restoration of the villages to have a sustainable landscape. Design/methodology/approach- The research is a descriptive-analytic study with the quantitative method by applying a questionnaire that completed by university’s professors and authorities of organs that are related to valuable textures with this important question: what are the landscape identity components and which one of them is so important? By identifying the components, extracting the items and operating the components, collecting and analyzing the data through the SPSS software, performing the ANOVA test and Tukey's test, the components of landscape was identified. These components are readability, vitality, beauty, security and safety, diversity and variety, belonging, accessibility, cultural history, semantics, visual proportions, and physical quality, social, economic, and environmental. Finally, their significance has been determined relative to each other. Finding- The main hypothesis was the importance of the economic (functional-activity) and perceptual components that are based on the findings of the research which ultimately have been ranked in the Tukey’s test table based on the importance of ranking. The ten components in the second column of the components are the most important and the three components in the first column are less important components and two common components are in the first and second columns. The results showed that the economic component (performance-activity) was the most important of all with an average value of 2.61. Within the perceptual components; the historical-cultural component with an average value of 2.55 ranked after the economic component (first rank) and social component (second) as the third important component and the average value of social component was obtained 2.55, so it can be said that the hypothesis was confirmed. According to the results, to have a sustainable perspective for the future, all these components should be considered more prominently in the plans and projects than in the past. While the same research has already not been done on landscape identity in villages, then this research can be the beginning of development and applied research in rural regions.