درخت حوزه‌های تخصصی

The  tourism planning  and  management is a collective action in which different actors of governmental and non-governmental organizations and institutions are involved. It is necessary to manage this phenomenon both during normal and crisis times. One of the most important actors in the field of tourism management is the government, which is responsible for facilitating and regulating this domain. But the phenomenon that has now negatively affected the tourism industry in Iran and the whole world is the Coronavirus crisis. The purpose of this paper is to examine the role of government in managing the impact of this crisis on the tourism industry. And to identify the effective factors that the government can carry out to save the tourism industry during and after the Coronavirus crisis. The main question of this research is to investigate the extent to which the government can manage the consequences of the Coronavirus crisis on Iran's tourism industry. To this end, in a qualitative method, attempts have been made to answer the research questions via a semi-structured interview. A number of managers and employees (8 persons) of tourism-related institutions in Iran were interviewed. The results of the research show that the government must first have an accurate estimate of the amount of losses caused by the Coronavirus crisis in the field of tourism. And then, by identifying areas that are more or less damaged, consider tax exemptions for them. Also, providing cyberspace and its infrastructure for the prosperity of the tourism is another useful measure of the government to support the tourism industry in the face of the Coronavirus crisis.

Purpose- To develop agritourism, based on the supply and demand framework, it is essential to understand the preferences of tourists as well as the tendency and capabilities of the local community to participate in the development of agritourism. The study aims to examine tourists’ preferences, gardeners’ preferences and capabilities for agritourism activities, and to compare tourists’ preferences and gardeners’ preferences and capabilities regarding agritourism activities.Design/methodology/approach- The research method is a descriptive-analytical type carried out by a survey method. The study population consisted of 109 apple gardeners the 15 sample villages of Semirom County who were selected using a targeted sampling method, and 252 tourists who visited the sample villages. The data were collected using two researcher-designed questionnaires. To analyze the data, SPSS software along with inferential statistical methods, including One-sample t-test and Friedman were used.Findings- The findings indicated that tourists' demand for agritourism activities is high and they are interested in all types of agritourism activities. Gardeners are willing to provide agritourism activities, but they have low capability to offer them to tourists. Also, the findings indicated no match between the demand and supply for agritourism activities; Tourists’ main preferences were for Agri-recreation, Agri-experience and Agri-accommodation, and food services, while the tendency and capability of gardeners were more about agri-entertainment and Agri-education.Practical implications- The findings will be useful for tourism planners to develop optimal strategies for developing agritourism with a better understanding of the behaviors and preferences of tourists as well as the willingness and ability of gardeners.Original/value- Using the integrated supply and demand framework to analyze the gap between tourists' preferences and gardeners' capabilities for agritourism activities is the innovations of the research.