درخت حوزه‌های تخصصی

Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements of positive brand sentiment creation and product or service initiative management in the realm of intense competition. In this research, there has been an attempt to collect near three million tweets of inbound customer requests and outbound brand responses of international enterprises for the purpose of brand sentiment analysis. The steps of CRISP-DM have been chosen as the reference guide for business and data understanding, data preparation, text mining, validation of results as well as the final discussion and contribution. A rich phase of text pre-processing has been conducted and various algorithms of sentiment analysis were applied for the purpose of achieving the most significant analytical conclusions over the sentiment trends. The findings have shown that the sentiment of customers toward a brand is significantly correlated with the proper response of brands to the brand community over social media as well as providing the customers with a deep feeling of reciprocal understanding of their needs in a mid-to-long range planning.

The Moroccan education system has undergone several reforms in recent years, thus concluded by the strategic vision, especially project 9 which has valued the continuing training of educational actors and framework law 51-17 in articles 34 and 35 which valued the continuous development of skills of teachers in Morocco, In this perspective the Ministry of National Education has reserved significant budgets to operationalize the continuing training of teachers on the one hand and it is committed to a Moroccan-American partnership within the framework of the Millennium project Challenge Account-Morocco. By committing to the establishment-challenge project, the ministry has set up a set of priorities, in particular the operationalization of the digital strategy for schools declared by decree 2.20.474, thus benefiting from the contribution of digital and while trying to overcome some constraints related to face-to-face training, a new regime that is continuous online training is implemented, it is the e-takwine platform. In addition, given the interest that evaluation represents for maintaining and improving the quality of a digital training device, we opted in this research, by evaluating the technopedagogical modality of e-takwine reserved at the start of the continuing training of novice teachers in Morocco and then developed for the training of all second cycle teachers from the start of the 2021-2022 school year. The sampling of our research is represented by 362 professors from the region of Fés –Meknes belonging to two different teaching cycles, and who followed their training for three months in six training modules in a more or less assiduous manner, Similarly, to conduct our survey, we administered two online questionnaires to participating teachers, in order to judge the functionality and ergonomics of the platform being researched. Finally, confirming to us that despite the satisfaction of the majority of participants with respect to the functional quality and the contribution of the device, some difficulties were noted at the levels: technical (compatibility, accessibility), functional or even with regard to technological knowledge.

The development teams who are geographically spread, culturally mixed and mainly depend on information and communication technology (ICT) for communication is defined as a global virtual teams (GVTs). Despite the advancement of technologies, achieving the efficient performance of GVTs remains a challenge. The reviewed literature has highlighted the importance of training and development, organizational commitment and motivation in enhancing the performance of GVTs. This study aims to identify the key performance indicators (KPIs), measures, and variables for assisting the GVT performance in global software development projects (GSD). In addition, this study aims to measure the GVTs performance involving online training and development, organizational commitment, and motivation in GSD projects. A survey was conducted among 103 respondents. Then, the performance measurement model (PMM) for GVTs in GSD projects was proposed based on the result of the survey. Finally, the project managers validated the study model. The proposed PMM includes four major components, namely performance measurement processes, mapping strategy for performance evaluation, measurements and performance analysis. The results showed the validity of the proposed model and confirmed that the PMM can assist project managers in measuring the performance of GVTs in GSD Projects.

Achieved wireless networks since its beginning the prevalent wide due to the increasing wireless devices represented by smart phones and laptop, and the proliferation of networks coincides with the high speed and ease of use of the Internet and enjoy the delivery of various data such as video clips and games. Here's the show the congestion problem arises and represent   aim of the research is to avoid congestion at APs to wireless networks by adding a control before congestion occurs. A wireless connection was made using the Android system, and congestion was predicted based on the analysis of wireless communication packages around the access point using the LSTM deep learning model. The results show that if the amount of information in the input data is large, a more accurate prediction can be made.

The purpose of the present study is to present a model for the use of the Internet of Things in Iranian knowledge-based companies. From a purpose point of view, this research can be classified as applied research and in terms of data collection, it can be categorized as a qualitative and quantitative study. The main approach for achieving the model of using the Internet of Things is the grounded theory methodology which is based on a paradigmatic model. The research population for the qualitative phase is comprised of 25 executives and practitioners of knowledge-based companies who are somehow specialized in Internet of Things topics. The sample of this study was selected using the snowball sampling method and Cochran's formula for finite communities among all the managers and technology experts working in knowledge-based companies. After careful analysis of the interviews, 59 extracted concepts were identified in 5 main categories and 13 subcategories. Management requirements, customer requirements, and resistance economics give rise to the Internet of Things in knowledge-based companies.  The characteristics of the company, the characteristics of the human resources and the characteristics of the managers can provide a suitable ground for using the Internet of Things. And the conditions in the country, international pressures and international cooperation can be among the intermediary factors influencing the use of the Internet of Things. Raw materials and infrastructure can also be effective strategies for using the Internet of Things. Using the Internet of Things, customer-related factors, international collaborations, and expected results can be expected in knowledge-based companies.

Although Blockchain can significantly change the future of ERP systems as an innovative tech-nology, few researchers have gone into the details of this development. Most have given an overview of the changes ahead. Therefore, in this research, we have tried to use the method of Exploratory Content Analysis (ECA) by reviewing more than three hundred scientific articles in the field of Blockchain to analyze the effects of this technology on ERP system modules such as supply chain management, maintenance, finance, project management, manufacturing, and hu-man capital management. The result of this exploratory research is an architectural model for a blockchain-based ERP system. The researchers describe the functions of this system carefully, and the role of supporting technologies such as Smart Contract, IoT, Digital Wallet, Cloud Com-puting, and Building Information Model is clarified. We genuinely believe that this research could use as a reference model for ERP vendors and researchers in information systems and business process management

The purpose of this paper is to measure the relationship between the functional service recovery and technical service recovery towards customer satisfaction in banking industry. Both functional and technical is equally important in service quality especially in service recovery. The competition among the banking industry especially in major cities in Malaysia is very crucial. The study was conducted in Kuala Lumpur based on the top 10 banks based on the market share. 250 questionnaire distributed but only 212 were usable for the data analysis. The results indicated that both functional and technical service recovery plays important role towards customer satisfaction. Banking services or any financial institution should have focused on both elements in order to provide excellent services that may contribute to customer satisfaction and in the long term lead to customer loyalty

Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools are formed, depending on the marketing strategy of the travel company. The main tactics and tools of digital marketing in tourism are highlighted. These are: the company's website, digital marketing channels - online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc. The study proposes the application of portfolio investment theory to optimize investment in digital marketing tools to achieve a specific goal. The article uses a method of building a mathematical model that will optimally distribute financial investments in digital marketing. Thus balancing of interests in the field of tourism on the basis of digital marketing tools is offered on the basis of KPI indicators, according to the allocated purposes.