مقصود امیری

Introduction : What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands can be considered as the ethical "character" of the brand. The present study tries to draw the model of ethical personality of the brand in Iran's consumer products market. Material and Methods: The current study was developmental-applied research and was conducted using a mixed method (qualitative-quantitative). In the qualitative part, the statistical population included all experts in management and marketing sciences, 29 of whom were selected by purposeful sampling. The tool was semi-structured interviews and the results were extracted with content analysis method and NVivo software. In the quantitative part, the statistical population included all the consumers of the selected brands of the national festival of the top popular Iranian brands in the second half of 2016 in Tehran. From this society, a sample of 1670 people was selected by stratified sampling method with proportional allocation. The questionnaire tool was researcher-made and the data were analyzed by performing exploratory factor analysis and then confirmatory factor analysis. Results: The findings of this study included 74 ethical indicators in the qualitative part, and in the quantitative part of the research, among the 74 personality traits identified for the brands of consumer products in the Iranian market, only 22 ethical indicators have a sufficient factor load and the necessary sufficiency to explain. They had a confirmed model that was categorized into 5 personality factors. Conclusion: The factors and indicators that make up the brand's ethical personality model include five factors; 1) Pleasurable (dignified, distinguished, hardworking, always helpful, powerful and strong, skilled, attractive, creative); 2) Qualified businessman (efficient, worthy and worthy, competitive); 3) Efficient (friend of the little ones, old friend, funny); 4) Intimacy agent (inefficient, uncommitted, duplicitous, unkind); 5) Narcissistic agent (forceful, tyrannical, mischievous, narcissistic).

Increasing economy’s resistance against the menace of sanctions, various risks, shocks, and internal and external threats are one of the main national policies which can be implemented through bank investments. Investment project selection is a complex and multi-criteria decision-making process that is influenced by multiple and often some conflicting objectives. This paper studies portfolio investment decisions in Iranian Banks. The main contribution of this paper is the creation of a project portfolio selection model that facilitates how Iranian banks would make investment decisions on proposed projects to satisfy bank profit maximization and risk minimization, while focus on national policies such as Resistance Economy Policies. The considered problem is formulated as a multi-objective integer programming model. A framework called Multi-Objective Electromagnetism-like (MOEM) algorithm, is developed to solve this NP-hard problem. To further enhance MOEM, a local search heuristic based on simulated annealing is incorporated in the algorithm. In order to demonstrate the efficiency and reliability of the proposed algorithm, a number of test are performed. The MOEM results are compared with two well-known multi-objective genetic algorithms in the literature, i.e. Non-dominated Sorting Genetic Algorithm (NSGA-II) and Strength Pareto Evolutionary Algorithm (SPEA-II) based on some comparison metrics. Also, these algorithms are compared with an integer linear programming formulation for small instances. Computational experiments indicate the superiority of the MOEM over existing algorithms.