حسین وظیفه دوست

The present study was performed to investigate the effect of commercial and operational factors on competitiveness improvement of Shahid Beheshti Port (SBP) in Chabahar in attracting shipping lines. The research method is applied in terms of purpose. Initially, the researcher conducted the qualitative phase to identify important variables, create a typology, or make new theories. To reach the saturation stage, 15 people were interviewed. Then, after identifying emerging classifications using qualitative data, a questionnaire was developed through the Delphi technique, and thus, the quantitative phase began. To test its items, patterning of the structural equation model was used via Lisrel software. Findings showed that commercial factors affecting SBP competitiveness improvement included financial capital and customer capital, port costs and tax burden, market efficiency and market performance. In addition, technical-developmental infrastructures, technological infrastructures, warehousing activities, loading and unloading operations, customs activities and services, communication and distribution networks, trust and safety in port activities, and port logistics features were the operational factors affecting this competitiveness. It was discovered that existence of abundant capacities and potentials in various transportation departments of SBP, quantitative and qualitative increase of equipment, as well as the development of new capacities in infrastructure and fleet of railways, roads, offshore and port loading/unloading equipment have relatively improved levels of loading/unloading in SBP, which can be attributed to successful execution of measures taken to develop competitiveness in SBP.

Market saturation, increased competition, change in tastes and needs of customers have made Iranian companies, especially canned industries, face various challenges in relation to consumers. Under such conditions, cannery companies with the ability for proper use of available facilities and equipment such as design and development of new products, supplying high-quality and economic products and appropriate packaging can overcome these challenges and guarantee their survival. Now, it’s time for experts and marketers to pay special attention to importance of packaging and its effect of purchasing decision of consumers and as a result, increased profitability of companies and re-evaluation of their attitude. Although companies have found that they should pay attention to physical aspect and attractiveness of packaging of products for this purpose, it could be observed that majority of them have not used scientific methods in this way. Applied method in this study is applied-developmental method in terms of purpose and the study is a mixed exploratory research in terms of nature. The results obtained from the study show that two identified indices including functional (informational) and visual (aesthetics) features could be effective factors on purchasing decision of consumers. Finally, the study has suggested considering the two indices to improve effectiveness in decision making among job subcultures.