محسن خون سیاوش

Entrepreneurial ecosystem is a geographic framework that indicates that a person is supported by which factors for becoming a businessman. Effective factors on this issue include social, cultural, political and economic structures that should be considered in the context of different regions. In our research, we are going to identify not only international and national factors affecting entrepreneurship but also factors that will affect on the entrepreneurship of the region. The statistical sample includes 100 entrepreneurship development policymakers, entrepreneurs, and owners of knowledge-based companies. The data gathering tool of the interview was based on a closed questionnaire and the validity and reliability of this research were confirmed after the assessment. Based on the findings of this study from the descriptive aspect, this conceptual model has been appropriate for experts and entrepreneurs. Analysis of the main goals of the research shows that there are a number of factors on the region that the ecosystems of entrepreneurship are affected by them, which include geographic, demographic, institutional factors, and regional infrastructure.

Since the Islamic Revolution in 1979, Iran has been affected by economic sanctions imposed by Western countries especially the U.S. Since 2006 and with increasing Iranian nuclear standoff with the P5+1 group, the United Nations has frequently imposed economic and financial sanctions against Iran. As a result of these international restrictions and their management by an international organization, Iran's exports have been heavily reduced. Given the sanctions on the oil industry in Iran and the lack of a comprehensive model of export performance of Iranian petroleum products in the sanctions period, this research can help improve and develop this industry in international markets. The research method is phenomenological and the statistical population includes export and marketing managers and oil industry experts. Non-probable sampling and snowball sampling methods were used in this research. In this qualitative study, semistructured in-depth interviews were used to gather information, and 7 in-depth interviews on saturation law were conducted. Structural, internal, interpretive, and descriptive validity were used for validation. For surveying reliability, revision while coding and surveying by another informed person were used to ensure correct coding. This research uses a qualitative study to determine the effect of returning sanctions on the export performance model of Iranian petroleum products. After open, pivotal, and selective coding and the use of Atlas quality software, the background of Iran's oil products export performance in sanctions is market orientation, company resources, marketing mix, macro environment, and items of Iranian oil products export performance in sanction includes: financial performance,customer satisfaction and customer retention in sanction situation. Most of the previous studies have focused onpositivism and quantitative research methodology while we used the qualitative and mixed-method in this research. 

In this research, researchers deal with the study of the antecedents and consequences model of the brand attachment in the form of CBR. In this study, consumer-brand relationships are divided into two kinds: communal and exchange ones. The statistical society totally consists of 864 students of the marketing in Tehran City. The available relationships in the model are separately examined by using the structural equations modelling (AMOS 5.0) within each group in order to test the model and hypothesis. The results of the research show that the variables including brand experience, brand love, commitment, trust, in the communal group play a more effective role than the others in producing the brand attachment, also the variables such as brand reliability, brand satisfaction in the exchange group are among the fundamental ones for developing the brand attachment. This study is the first attempt to identify the importance of relationships aspects in young adult consumer. The current study extends branding literature by shedding lights on the roles of communal/exchange relationships factors in brand management, which also help brand managers.

Organizations enter international competitive markets because of different motivations such as: gaining international fame, long-term growth, increasing profitability, taking advantages of economies of scale, maturing domestic market, the intensity of competition in a domestic market, governmental rules and regulations; but actually, all of the companies aim to export performance improvement. According to the oil industry situation in Iran's vision, the 4th paragraph of general energy policies and, not having a comprehensive model of Iranian oil products export performance, this research could improve and develop this industry in international markets. This research method is phenomenology and statistical society includes export and marketing managers and experts in the oil industry. Non-probable sampling and snowball sampling method was used in this research. Regarding this qualitative research, semi-structured depth interview was used to gather information and 7 deep interviews were done regarding saturated rule. Structure, internal, interpretive and descriptive validity were used in order to Validation; for surveying reliability, revision while coding and surveying by another informed person were used to insure correct coding. After open, axial and selective coding and using Atlas.ti qualitative software, suggested antecedents of Iranian oil products export performance includes: market orientation, company resources, marketing mix, macro environment and items of Iranian oil products export performance includes: financial performance, customer satisfaction and customer retention. Most of the previous studies have focused on positivism and quantitative research methodology while we used the qualitative method in this research.

The current research deals with the modeling of value creation process by using viral marketing in line with branding in the banking industry (case study: Tejarat Bank). This research has a mixed approach based on thematic analysis method and is based on the research objective of exploratory type and the method of collecting information from library and field type. The statistical population for conducting semi-structured interviews included professors, policy makers and marketing managers. Sampling was done by snowball method and data analysis was done using MAXQDA software, in total 69 basic themes and 5 organizing themes were extracted. At the technology level, there are six categories of using appropriate tools, channels and technologies, the type of social network and being popular, advertising campaigns, ease of message transmission, message sharing mechanisms, and at the level of message content, there are five categories of message content: creating a positive attitude in the audience, comprehensibility, Innovation in the message, specialization of the message, non-repetition of the message and the quality level of advertisements, six categories of up-to-date information, comprehensiveness and inclusiveness of advertisements, personalization of the message, usefulness of information, value of the message, accuracy of information and the level of credibility, which include the categories of source reputation, expression Making the product is the functionality of the product. In the quantitative section that was done using Smart pls software, the results showed that among the identified components, the correct targeting component with a path coefficient of 0.557 had the highest path coefficient.