مطالب مرتبط با کلیدواژه

macro environment


۱.

Explanation the model of Iranian oil products export performance(مقاله علمی وزارت علوم)

کلیدواژه‌ها: export performance Market orientation Company Resources Marketing mix macro environment

حوزه‌های تخصصی:
تعداد بازدید : ۴۵۸ تعداد دانلود : ۲۸۲
Organizations enter international competitive markets because of different motivations such as: gaining international fame, long-term growth, increasing profitability, taking advantages of economies of scale, maturing domestic market, the intensity of competition in a domestic market, governmental rules and regulations; but actually, all of the companies aim to export performance improvement. According to the oil industry situation in Iran's vision, the 4th paragraph of general energy policies and, not having a comprehensive model of Iranian oil products export performance, this research could improve and develop this industry in international markets. This research method is phenomenology and statistical society includes export and marketing managers and experts in the oil industry. Non-probable sampling and snowball sampling method was used in this research. Regarding this qualitative research, semi-structured depth interview was used to gather information and 7 deep interviews were done regarding saturated rule. Structure, internal, interpretive and descriptive validity were used in order to Validation; for surveying reliability, revision while coding and surveying by another informed person were used to insure correct coding. After open, axial and selective coding and using Atlas.ti qualitative software, suggested antecedents of Iranian oil products export performance includes: market orientation, company resources, marketing mix, macro environment and items of Iranian oil products export performance includes: financial performance, customer satisfaction and customer retention. Most of the previous studies have focused on positivism and quantitative research methodology while we used the qualitative method in this research.
۲.

Sanctions and Iran`s Oil Industry(مقاله علمی وزارت علوم)

کلیدواژه‌ها: export performance Market orientation Company Resources Marketing mix macro environment Sanction

حوزه‌های تخصصی:
تعداد بازدید : ۵۲۶ تعداد دانلود : ۲۵۰
Since the Islamic Revolution in 1979, Iran has been affected by economic sanctions imposed by Western countries especially the U.S. Since 2006 and with increasing Iranian nuclear standoff with the P5+1 group, the United Nations has frequently imposed economic and financial sanctions against Iran. As a result of these international restrictions and their management by an international organization, Iran's exports have been heavily reduced. Given the sanctions on the oil industry in Iran and the lack of a comprehensive model of export performance of Iranian petroleum products in the sanctions period, this research can help improve and develop this industry in international markets. The research method is phenomenological and the statistical population includes export and marketing managers and oil industry experts. Non-probable sampling and snowball sampling methods were used in this research. In this qualitative study, semistructured in-depth interviews were used to gather information, and 7 in-depth interviews on saturation law were conducted. Structural, internal, interpretive, and descriptive validity were used for validation. For surveying reliability, revision while coding and surveying by another informed person were used to ensure correct coding. This research uses a qualitative study to determine the effect of returning sanctions on the export performance model of Iranian petroleum products. After open, pivotal, and selective coding and the use of Atlas quality software, the background of Iran's oil products export performance in sanctions is market orientation, company resources, marketing mix, macro environment, and items of Iranian oil products export performance in sanction includes: financial performance,customer satisfaction and customer retention in sanction situation. Most of the previous studies have focused onpositivism and quantitative research methodology while we used the qualitative and mixed-method in this research. 
۳.

Effect of Social Responsibility Components on Crisis Prevention: A Case Study of Crisis Management Organization(مقاله پژوهشی وزارت بهداشت)

تعداد بازدید : ۴۳۰ تعداد دانلود : ۲۰۵
INTRODUCTION: This study was investigated to represent and measure the impact of social responsibility components on crisis prevention in a conceptual model. Therefore, according to the research model, this study proposed 17 hypotheses about the existence of social responsibility among the employees of organizations involved in helping the victims of natural and man-made disasters, which would lead to crisis prevention. METHODS: This applied research was performed based on the descriptive-survey research method with a correlational approach using field study to collect data. The statistical population of this study consisted of 250 managers and experts of the Crisis Management Organization and the general departments of crisis management of the provinces (subdivisions of the Provincial Governments). The samples were selected using the relative stratified random sampling method, and the final sample size was determined at 150 individuals using Cochran's formula. To collect information, a 17-item researcher-made questionnaire was employed consisting of three main components (i.e., macro environment, organizational factors, and individual factors) and items for each of these three components. The responses were rated on a 5-point Likert scale (from 1=very low to 5=very high). Kolmogorov-Smirnov test was used to check the normality of the distribution of variables. Data were analyzed using SPSS version 26 and the t-test and confirmatory factor analysis modeling was used in AMOS24 software FINDINGS: The results showed that the significance levels obtained for all factors, except technological and geographical factors, were less than 0.05; therefore, all these factors were different from the average of the community. On the other hand, since the mean differences were positive in all factors, all components of social responsibility, except technological and geographical factors, had an impact on crisis prevention. CONCLUSION: It can be said that the special attention of managers, authorities, and employees to the vital issue of social responsibility, especially in their daily activities, not only would help improve intra-organizational communication and increase employee motivation but also would lead to preventing crises.