Consumer

In this research, researchers deal with the study of the antecedents and consequences model of the brand attachment in the form of CBR. In this study, consumer-brand relationships are divided into two kinds: communal and exchange ones. The statistical society totally consists of 864 students of the marketing in Tehran City. The available relationships in the model are separately examined by using the structural equations modelling (AMOS 5.0) within each group in order to test the model and hypothesis. The results of the research show that the variables including brand experience, brand love, commitment, trust, in the communal group play a more effective role than the others in producing the brand attachment, also the variables such as brand reliability, brand satisfaction in the exchange group are among the fundamental ones for developing the brand attachment. This study is the first attempt to identify the importance of relationships aspects in young adult consumer. The current study extends branding literature by shedding lights on the roles of communal/exchange relationships factors in brand management, which also help brand managers.

Consumerism is a new phenomenon created in the 21st century that can play a substantial role in the destruction of national resources of any country. Nowadays, concerning the ever-increasing improvement of fashion in the world, consumerism in the field of textiles and clothing is raised more than ever. Considering the wasteful consumption of products may bring about remarkable damages to the environment, presently certain methods such as no waste clothes production with a sustainability approach are under attention and survey. Researches accomplished in this regard resulted in the initiation of methods that are used by designers around the world as leading methods. Since this approach is an unprecedented opinion that is still in the route of extension and expansion, just a few studies have been conducted regarding the results obtained so far from designing zero-waste clothes and the experiences of consumers' awareness of this approach. The present research, regarding its objective, is of applied type based on descriptive-analytical method and procedure. Data collection is achieved by library method, relying on documents, written sources, and the internet. It challenges the discovery of the roots in this being formed field using the point of view proposed by Keith Fletcher. By explaining the experiences of this researcher in holding workshops related to this opinion, the out comings are surveyed. The obtained results confirm the application of various techniques such as digital printing patterns and the use of updated universal technology for the elimination of wastes.

Take comprehensive and holistic social harm, risks and damage. Check the rights of consumers, from this perspective, a new look and dynamic, because the causes, effects and risk of non-compliance with consumer rights as a kind of social harm, discussed and examined. The first goal of manufacturers of goods and services in the economic cycle profitability. In fact, growers intend to sell their products and earn money in this regard, in some cases, consumer rights, the most important manufacturers of survival is to be applied. Disregard the social consequences of mistrust producers to consumers' rights, prosperity foreign goods, intangible victimization and lack of support from the government and bring the manufacturer. The authors of this paper shows that the foundations of Consumer Rights to the pathology violation of consumer rights and finally conclude that the population of consumers as a single entity, need to deal with the lawsuit group and institution building spontaneous, and finally, the request to amend the consumer protection Act, the community's social ills and dangers, is protected

The basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. The research population is customers and consumers of large food stores in Shiraz that used a store's website. The sample of this study is as big as 400 people. Cluster random sampling method based on visible traits in the population with the highest estimated number of customers with a cautionary view was carried out. To evaluate the reliability of the questionnaire in this study, Cronbach's alpha was used. Cronbach's alpha was estimated 92%for the whole questionnaires and fluctuated between76%and 98% for its subscales. In order to analyze the data of questionnaires and to test the hypotheses, factor analysis and structural equation modeling techniques were used. The results show that by rejecting the first hypothesis and confirming the rest of assumptions and other relationships between the independent, mediator and dependent variables, the whole model is generally acceptable. This means that content and communication stimuli would get to the behavioral reaction phase after the process of influencing.