درخت حوزه‌های تخصصی

Promotion of urbanization is one of characteristics of current societies that in their evolutionary trend results in establishment of megalopolis and brings the complex urban management in these huge population centers every day, together with new difficulties. Urban environmental problems, providing public and security services, green space and city fa ade, urban economic problems, informing, research and training makes the urban management duties list every day longer. Tehran Metropolis as the most important and greatest city of Iran and one of the most important metropolises of Middle East and included in the 20 great cities in the world, face these challenges more and less. Doubtless, management in this city with a population of 8 million peoples and 2/3 million families residing therein in an area equal to 800 square km, is not possible without participation of citizens. Citizens&rsquo participation in their city and neighborhood matters, firstly has frequent benefits for municipality. If citizens based on their well-known motto &ldquoour city, our home&rdquo are sensitive to the city matters and public profits, then plenty of municipality responsibilities will be fulfilled in a better manner. Therefore, quality of assistance to the growth of organizational model of urban NGOs&rsquo participation has been converted to an important phenomenon and one of the most essential questions. The experience of participation of NGOs in the developed societiesindicated that solving many urban problems such as urban environment, inappropriate status of security, unsuitable city fa ade and improper urban economic status is possible only at the extensive presence of NGOs and upon active participation and responsibility in the urban services management. Despite of awareness of necessity of development of NGOs participation in the urban matters administration, this concept in its organized concept in each one of participation levels encounters a lot of barriers such as deliberation, commenting, proposing, decision making, planning, execution and supervision on urban projects which limits the opportunity of NGOs upward from participation stair.Objectives of this research: Identification of grounds of need to citizens&rsquo participation and identification of citizens&rsquo participation promotion that upon studying national documents in national context (including constitutional law, viewpoints of supreme leader of Iran, 20-year perspective document of regime, fourth and fifth socioeconomic and cultural development plans and policies applicable on sixth development plan), and in urban context and comparative urban study in foreign cities consistent to Tehran, based on comparative and focal studies, at first strategies for promotion of NGOs&rsquo participation in urban services are presented. Later theoretical model was offered for formulation of strategies for NGOs&rsquo participation promotion in urban services management.

Paytoop neighborhood in Bojnurd in among those neighborhoods that are confronted with worn-out area problem, while have a potential capability to attract people. In spite of the implemented renovation plans, and having a long history and great capabilities, this neighborhood couldn&rsquot have any progress in constant spatial development, and we are still witnessing a horizontal expansion in the city. The objective of this paper is to analyze the renovation and rehabilitation plan in Paytoop neighborhood, and to prioritize the worn-out area zones in order to implement the Armaghan plan using AHP method and present some strategies to use these spaces optimally, while preserving their identity. In this research, AHP hierarchical method is used to determine the intervention area in the worn-out area. In order to measure and analyze the information we used interview, observation, questionnaire, and library study.

The present study aimed to explain the factors affecting the usage of electronic insurance in Iran insurance company and its operating strategies in Khuzestan province. The research method is descriptive-survey method, and data collecting instrument is questionnaire. The study population is consisted of 480 people of all staff and experts the sales network in Iran insurance company in Khuzestan province that 206 statistical sample were selected using Cochran&rsquos sampling method. The obtained data were analyzed using SPSS software after the completion and examination of 160 questionnaires. Data analysis performed using single-sample t-test and Friedman test. The results of hypothesis tests showed that components of the usability of the website, the type of insurance coverage, quality of service and security in the network of the factors affecting the usage of electronic insurance in Iran insurance company are in Khuzestan, however, the internet- advertisement weak impact on the usage of electronic insurance in Iran insurance company. The results of the study hypotheses using Friedman test showed that security in the network and then the usability of the website as the most the importance and influence the usage of electronic insurance in Iran insurance company in Khuzestan. In fact, it said that proposed model is proportional to collected statistical data.

One of the most valuable assets of each firm is the brand of that firm. Whatever the brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different domains such as university and business market to itself. Most of the researchers and managers of companies have concluded that the most valuable asset of a firm for improvement of marketing is the knowledge of branding which is accomplished by investing in marketing plans and creates the brand picture in the consumer&rsquos mind. With regard to this important, studying the effective factors on the brand equity and its effects on the customer responses with a comprehensive look which includes both dimensions is needed. In this research we intend to design an optimal model for Samsung company to study that which variables can have the most effect and also they can have what effect on the customer behavior and response. The purpose of doing this research is to introduce the conceptual model about the effect of the Marketing Mix elements on the brand equity and its relation with the customer responses. This research has been a descriptive-survey kind and the field information was collected by the questionnaire tool. The statistical population of this research includes the consumers of the audio-video products of Samsung company. The sample size was assessed according to the Coachran formula in the unlimited population including 384 samples and data analysis was done with modeling the structural equations by statistical software named SPSS and LISREL. The research results have indicated the existence of positive relation between the research variables and fitting the conceptual model of the research.

Today each city due to natural limitations, facilities and planning policies has different growth pattern which according to its spread, has different consequences and results. Although there is a wide range of urban growth patterns, but the important thing is not diversity and number of models but is the absence of rules and methods of transition from one to another pattern (form). So this article review and analysis ways which we can achieve this transition in the pattern of urban growth. Evidence shows that in order to transition from the pattern of automobile-dependent city (modern) to post-industrial and post-modern models, there are different approaches, including urban containment, urban consolidation policies, new urbanism, smart growth, emphasis on infill development and transit-oriented development and it is considered that the most important thing in all of them, is the relationship between land use and urban transport. In fact, the key of many compact city debates is transit-based transportation systems and urban mixed landuse that reduces use of machine and limits travel time for commuters. Also transition has multi-level perspective: first are niches (technological innovation in transport and landuse, second are regimes (regulation and governance that provides appropriate frameworks, guidelines and rules for transition) and finally are landscapes (the broader conditions, environment and pressures for transition).

Current theories argue that decision making is largely based on quick and intuitive processes.The results of study on topping organizations show that successful decision-makings are intuitive rather than rational. Therefore in recent years the issue of intuition and intuitive decision making as an effective management has attracted increasing attention in scientific circles and world-class research. Identify the components and designing intuition conceptual model in decision making based on the Islamic approach is the main purpose of this article. In the main stage of article which is Qur'anic approach, concepts and issues related to intuition were identified using data-based grounded theory strategy and Tafsir al-Mizan. The results of the study is emergence of 86 concepts which were categorized in 18 subsidiaries and 7 main concepts using the seminary and academic expert&rsquos perspectives.

Present research seeks to review factors affecting responsiveness of training organizations to society network evolution. Data from 500 directors and deputies of secondary schools in the city of Tehran using stratified random sampling gathered through a questionnaire and analyzed using structural equation modeling. Reliability of this questionnaire was calculated using Cronbach's alpha at 83%. To calculate the validity, structural validity was used and the results show the validity of the survey tool. The primary outcome shows that the amount kmo is 0.83 closes to one as well as the significance of Bartlett's test is zero and is smaller than 0.05 and statistically significant. After analysis the following factors were identified that included:1. Professional Ethics 2. Critical Thinking 3. Social Responsibility 4. Ethics and citizenship education 5. Global Citizenship.