مجتبی طبری

Media literacy is a topic that is concerned with the audience's power of understanding of the way in which media works and how they make sense thereof, and seeks to make this analysis a habit and a task for the audience. In this regard, present research provides a model for promotion of public relations with an emphasis on media literacy among managers and employees of Mazandaran Gas Company. In this paper, the data were sorted out through three stages after introduction of the concept media literacy using the qualitative method of grounded theory and holding 15 in-depth, semi-structured interviews with the academics and experts of the field, and following a content analysis. Based on the findings, the model is made up of five components: 1. The elements promoting media literacy at three macro (i.e. formulation of educational rubrics, changing educational methods, culture building with media literacy potential, adopting a problem-oriented approach, creating a national Internet, coherence and consistency in policy making and planning, and media content monitoring), intermediate (i.e. group interaction with colleagues and management training), and micro (i.e. technological knowledge, cognitive knowledge, media knowledge, and content production); 2. Decisive factors (categories of macro, intermediate, and macro level factors); 3. Interfering factors (including government intervention, lack of legislation or regulations); 4. Strategies (including policy and planning strategies, educational strategies, and culture- and discourse building strategies; 5. Consequences (i.e. economic, social, cultural, political, technological, communication, environmental, and individual-behavioral consequences).

Purpose: This present study is dealing with presenting a model for evaluating the effectiveness of short and medium-term training courses at Mazandaran University of Medical Sciences. Methodology : In this research, a quantitative research method was used. The statistical population consists of specialists and university administrators and staff of the Medical Sciences Organization in Mazandaran Province. The purposive sampling method was applied in the qualitative phase; moreover, the proportional stratified sampling method was used in the quantitative phase. Furthermore, the data collection was done through field interviews and researcher-made questionnaires. The collected responses were analyzed by using descriptive statistics (frequency, percentage, mean, standard deviation) and inferential statistics (correlation and independent t-tests) using SPSS and Lisrel. Findings : The main components of short- and medium-term university courses consist (effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and finally emphasis on education and development). Conclusion : In addition, according to the results, in rating, the short-term and medium-term dimensions of university courses, among all the institutional and operational levels, the factors (the effectiveness and efficiency, job satisfaction, motivation and morale, planning and goal setting, managerial skills, institutionalizing organizational goals, managerial communication skills, and the emphasis on education and development) were respectively rated as the most and the least significance in short- and medium-term university courses

The aim of this study was to The Impact of Renewable Energy Development Policies on Macroeconomic Indicators in Iran in 2020 through the exploratory mixed exploration model research method. The statistical population in the qualitative sector was professors of higher education centers in the field of energy and economics, and senior, middle managers and senior experts of the country's electricity industry and in the quantitative sector the managers and deputies of Ministry of Energy, Companies of TAVANIR, Regional Electric Company of Tehran, Fars and Mazandaran and SATBA by 180 people. In qualitative part 20 experts were selected by snowball sampling method and in quantitative part 123 people were selected by relative class sampling method with Cochran's formula. Data were analyzed in qualitative part with Delphi technique and in quantitative part with 105-item questionnaire with SPSS and Smart PLS software. To determine the validity and reliability in the qualitative part, the necessary tests including acceptability and capability have been used and in a quantitative part, the validity of the questionnaires was confirmed in terms of form, content (CVR and CVI range for each item between 0.6 to 0.1 and 0.85 to 0.1, respectively) and structure. The reliability and combined reliability of the components were estimated and confirmed between 0.847 to 0.951 and 0.759 to 0.931, respectively. Findings showed that the model of the Impact of Renewable Energy Development Policies on Macroeconomic Indicators in Iran has nine dimensions (objective evaluation, legal framework, compliance, management requirements, policy environment management, process evaluation, policy evaluators, auditing and the characteristics of the optimal method of evaluation) and 25 components.

Purpose: The purpose of this study was to present a comprehensive model of empowerment in the Social Security Organization. Methodology: This research was based on the applied purpose and in terms of quantitative and qualitative research method (mixed) and in terms of data collection was descriptive-survey. The statistical population of the study consisted of two groups of experts and thinkers. The first group consisted of university professors whose field of study and field of study was related to the field of research and the second group included organizational experts with a master's degree or higher with managerial and experimental backgrounds related to human resources in the qualitative section after counting the criteria and indicators extracted. From the theoretical foundations, a researcher-made questionnaire based on the Looshe and Likert spectrum was prepared and after passing the Delphi survey, a conceptual model was extracted. Then, in the quantitative part, exploratory factor analysis method was used to identify the model factors and confirmatory factor analysis method was used to fit the model. In order to check the validity of the questions, purposive sampling method was used among organizational and academic experts, of which 15 people were included as a statistical sample. In the second and third stages of validity of the questions, to strengthen the screening process, the snowball method was used to compile the sample, which after saturating the data of 32 final experts for the exploration section and building a conceptual model participated. Statistical analysis was performed using SPSS software to cluster the indicators and create research components and Smart PLS software to confirm the research model. Findings: The results of this study identified 11 components and 37 indicators as the most important factors of comprehensive empowerment and showed that individuals will be empowered individually when intra-individual intelligence, creativity-oriented education, psychological self-knowledge, internal performance, knowledge-based decision making and individual self-efficacy. Together, they will be empowered in the collective, team, and organizational spheres when the culture of bureaucracy, internal reward, fundamental self-efficacy, and interactive policy come together. Conclusion: After exploratory factor analysis and component classification, the fit of the model obtained from the previous step was investigated and confirmed with a good fit.