SUBJECT AND OBJECTIVES : Many scholars have researched “War” in the Holy Qur'an and Islam, and there is much disagreement about it. Since the Holy Qur'an is a divine book and contains valuable messages for human beings, with the help of conceptual metaphors, we can understand some of the Qur'anic conceptualizations to some extent. The present study is an attempt to study the conceptual metaphors of “Harb” in the sample bodies of the verses of the Holy Quran and its purpose is finding and understanding the conceptual metaphors of Harb in the Qur'an, their clarification and classification and then description, interpretation and explanation them. In fact, the question of this research is what kind of conceptual metaphors the Qur'an has used to objectify the abstract concept of War and how can they be explained? METHOD AND FINDING : The research is in the framework of the Charteris-Black metaphor critical analysis approach which is a qualitative research method. Therefore, with the help of the third version of the “Jami Tafasir Nour Software”, a sample body of 11 verses consisting of 9 keywords is extracted from the root of Harb. Then their conceptual metaphors were examined. Based on the findings of this study, two conceptual metaphors have been extracted in the source domain of travel and fire, from which the conceptual keys of “war is travel” and “war is fire”. CONCLUSION : Therefore, according to the above findings and research on the conceptual metaphors of “Selm”, it is clear that the approach of the Qur'an is peace-oriented.