مطالب

Purpose- This study aims to demonstrate the factors affecting the current development pattern of second homes, emphasizing on the role of spatial planning in the forest villages that are considered as the tourism destinations of Mazandaran province.Design/methodology/approach- This is a descriptive-analytical study carried out in nine villages of nine county of Mazandaran as tourism destinations. The statistical population consisted of 18 rural managers and 1980 rural households in the under-study villages.Findings- The ANOVA results showed that the institutional-political factor of social-cultural dimension, with the mean of 3.7133 had the highest effect on the current development pattern of second homes.Research limitations/implications- As the statistical population of the present study consisted of rural managers, it was difficult to have access to the managers since they were involved in agricultural works.Practical implications- Based on the current pattern of second home development, the distribution pattern of the spatial planning of second homes was designed. In order to sustain second home development, the negative points in each step of the input, activity, short-term, and long-term consequences should be reduced or eliminated.Originality/value- Since second home tourism is one of the different types of rural tourism that plays a main role in the development of rural areas, and considering the importance of second home tourism in the development of rural areas and their impact on the villagers' life, it is necessary to clarify the factors affecting second home development. Therefore, this study aims to improve the proper distribution of spatial planning in second homes by providing a spatial planning pattern for second home development.

Theorizing about literature over the centuries has been a significant intellectual exercise of high degree that has, among other things, majorly kept the study of literature afloat. The thrust of theory, on this note, is to give perspectives to literature; that is, a conceptual framework for its critical investigation. Against this background, this study has also attempted to conceptualize a relatively novel critical framework in dramatic studies which has been referred to as ‘existential-tragedy’. The concept is woven around the philosophical nexus of Absurdism and Tragedy with the theoretical assumption drawn from the Nietzschean principle of ‘Primal Unity’ in Birth of Tragedy. It encapsulates man as a being in existence who is caught up in an enclosed journey between creation and annihilation, and who constantly demonstrates an unconscious awareness to this underlying reality through his series of engagements in life. This unconscious phenomenon is contextualized in this study as ‘death anxiety’ which silently characterizes man’s struggles with life, as actors on the stage. Ultimately, the study is being established as a move towards theorizing a new conceptual framework and/or critical context, not only in the analysis of tragic and absurd plays, but also in literary criticism at large.

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were collected through interview. The study is applied as it investigates the impact of online advertising on actual purchasing. After analyzing the open and structured interviews, the similar and related concepts were grouped into one category through comparative process and open coding, axial coding, and selective coding were employed to analyze the responses. The results of experts' responses showed that indicators such as print media and television advertising, social media, search engine advertising, banner ads, advertising websites, online text ads, advertising panels, online video ads, mobile ads, email ads, and online video ads have an impact on actual purchasing.