روح الله نگهداری نیا

The energy sector is a vital pillar of economic development of any country. The government and the private sector are exploring efficient energy sources, and for this purpose, various governments have specified carbon-related targets considering the existing realities. In such circumstances, manufacturing companies are under pressure to improve their energy performance. In these circumstances, reducing energy loss from production systems is very important. The aim of the present study is to identify the factors affecting energy loss in the manufacturing industry and to provide a suitable model for energy efficiency and the development of renewable energies in the manufacturing sector. The research method is mixed. The study sample consisted of 148 experts in manufacturing industries affiliated with the Electronic Industries Company in Shiraz. Data analysis was performed using pls software. The results show that reforming the infrastructure related to renewable energies, paying the initial costs of technology adoption, supporting policies, technological innovations, and inter-sectoral cooperation in technology can be solutions for the development of renewable energies in the manufacturing sector.

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were collected through interview. The study is applied as it investigates the impact of online advertising on actual purchasing. After analyzing the open and structured interviews, the similar and related concepts were grouped into one category through comparative process and open coding, axial coding, and selective coding were employed to analyze the responses. The results of experts' responses showed that indicators such as print media and television advertising, social media, search engine advertising, banner ads, advertising websites, online text ads, advertising panels, online video ads, mobile ads, email ads, and online video ads have an impact on actual purchasing.