مطالب

INTRODUCTION: The rapid population growth and fast-paced development of urban texture have given rise to unwise decisions which can be only prevented by strategic management of city neighborhoods based on a vision in accordance with the common values of society. The vision development aims at determining the position a neighborhood strives to reach. In the meantime, disaster-stricken areas have a special position, considering reconstruction as a golden opportunity. The present article aimed to develop a vision for Shiroodi and Fooladi neighborhoods in Sarpol-e Zahab after the 1396 earthquake in Kermanshah province. METHODS: The present applied research was conducted based on a descriptive-analytical design. To this end, situation assessment was firstly performed in both strategic and local domains based on urban systems. For each system, the table of strengths, weaknesses, opportunities, and threats (SWOT) was prepared. Moreover, combining different layers, a vulnerability map and an integrated SWOT analysis map were obtained. Finally, based on these maps, field observations, interviews with residents, and expert opinions, a vision statement was presented and the necessary policies were formulated. FINDINGS: Based on the obtained results, the strengths, and opportunities, such as quick access to the main artery and the presence of barren lands, have a resilient state in response to disasters. On the other hand, weaknesses, and threats, such as construction on agricultural lands or the narrow passages, are among the factors that highlight the need to select a vision with a resilient approach to future disasters. CONCLUSION: As evidenced by the research of the study, the first stage of visioning must be based on urban systems, such as land use, movement and access, physical form, and landscape urbanism. In this regard, a vision needs to assess resilience at different physical, environmental, social, and economic levels. Furthermore, this vision should lead to the presentation of some instructions, such as the obtainment of a checkered texture, expansion of green spaces, reduction of enclosures, as well as safety in infrastructure and networks, to increase the resilience of the target neighborhood after the earthquake.

The purpose of this study was to compare the brand communication dimensions in the clothing and footwear industry. This research was descriptive-correlational and its statistical population consisted of consumers of footwear and sports clothing in Iran. The statistical sample was estimated according to the Cochran formula. Finally, 379 questionnaires were used to analyse the data. The findings of this study showed that all the paths except for the effect of brand experience on satisfaction in both industries and the effect of experience on loyalty in the shoe industry was significant. The role of mediator of brand loyalty and satisfaction in all directions, except the path of brand experience to loyalty, has been confirmed in the sports shoes industry. Comparing the two proposed models, only trust path on brand satisfaction, had a significant difference between the sports shoes industry and the sports clothing industry.

The purpose of this study was to investigate the effect of organizational justice on the relationship between organizational policy and organizational citizenship behavior of sports experts in Tehran Municipality. The statistical population of the present study was all the experts of 22 districts of Tehran Municipality (N= 1800) and the statistical sample according to Cochran's formula was equal to 317 people. Finally, out of 350 distributed questionnaires, 323 questionnaires were found to be valid. A four-part questionnaire was used to collect the research data. The validity of the questionnaires was confirmed by 5 experts and Cronbach's alpha coefficient was used in the pilot study for assessing the reliability of the research tool. Conducting Pearson correlation test as well as structural equation modeling through SPSS and LISREL software were used to examine the research hypotheses. The results of Pearson test showed a negative and significant relationship between organizational policy and organizational citizenship behavior (-0.51) and regression analysis of the study showed that 32% of changes in citizenship behavior could be predicted by organizational justice and organizational policy variables (32/32). Testing the research model revealed the indirect effect (mediated by perceived organizational justice) and direct effect of perceived organizational policy on organizational citizenship behavior. Moreover, the coefficient of direct impact (-0.183) of perceived policy on organizational citizenship behavior was found to be more than its indirect effect (-0.705).